Labels won't peel off backing correctly

I've been ordering a variety of labels from sticker mule for years. I usually give a 5 star review. But this order is a mess. First the label orientation is wrong. Second (and worse) the labels are die-stamped too deeply into the backing so the label backing starts peeling off when I use my manual label machine. It took me 3 times longer to label my bottles. Lastly, the labels have little paper shreds along the edges that make my bottles look messy. This might be my last order with SM. It's a shame because SM is very fast and dependable.