Terrible - Can't peel off the backing

I have purchased stickers for other online services on Amazon and the quality and service were great. I thought I would try sticker mule because of a promotion. The sticker color print was fine but cheap because it is almost impossible to peel the backing off. It took me over 5 minutes to get the backing off. There is no split in the labels or easy way to see where to peel off the backing. If you are sending these to customers or even if they are giveaways, people will throw them out in frustration. Plus they are way over priced at there regular price