How to order Kiss Cut

The stickers are nice, but I didn't fully understand how to order this item. I've placed two more orders with printing on the background and will see how they turn out. I'm still not sure how to work out the sizing (size of sticker vs. size of background) and how we let you know where we want them cut. This one was a waste because I didn't put anything in the background. My next orders should work out.