Meet Sticker Mule’s automatic label dispenser

Most label dispensers haven’t been improved in decades. These legacy dispensers are slow, clunky, expensive, and ugly.

We decided to fix that.

Our engineering team spent 2 years creating label dispensing technology that’s faster, easier and better in every way.

Introducing the [automatic label dispenser](https://www.stickermule.com/products/label-dispenser) by Sticker Mule.

<YouTubeVideo videoId="MwEmaEv8iGU?rel=0" />

Easily dispense roll labels in style. A small sensor detects when a label has been pulled, then unwinds the roll at a rapid speed to have your next label ready.

This powerful technology is packed into a simple, lightweight design that’s easy for anyone to use right out of the box.

<ButtonCta text="Order a label dispenser" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/label-dispenser" />

Introducing the fastest, easiest way to peel roll labels. Dispense ready-to-apply labels automatically.

How to make photo gifts

Sticker Mule makes it easy to turn any photo into a custom gift.

## Personalized photo products

Personalizing a product with a photo makes for a great gift.

![photo-buttons](https://storage.googleapis.com/sm-content/blog/4d8fd92a95539149c737926787278d726bf94c12)

To order, choose the [photo product](https://www.stickermule.com/uses/photo-gifts) you want, upload your photo, then checkout. Within a few hours you’ll get an online proof showing how your custom photo product will look. You can request changes for free until you’re happy.

[Shop custom photo products](https://www.stickermule.com/uses/photo-gifts)

## Personalized face products

It’s also easy to order custom products featuring just someone’s face. We automatically cut around the face of any person (or pet) to make a truly unique gift.

![face-wall-graphics-video-thumb](https://storage.googleapis.com/sm-content/blog/c7ffb0e9f1c45e448075853d34ef1e79520758fe)

To order, choose the [face product](https://www.stickermule.com/faces) you want, upload your photo, then checkout. Within a few hours you’ll get an online proof showing how your custom face product will look. You can request changes for free until you’re happy.

[Shop custom face products](https://www.stickermule.com/faces)

## Automatic background removal

For anything else you’d want to make with a photo, we have [Trace – the free background removal tool](https://www.stickermule.com/trace). Trace is free and easy enough for anyone to use.

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Simply upload your photo and the background will be removed instantly. Add a custom background, scale, move, rotate, crop, and more. When it all looks good you can download your image for free or use it to order custom products with one click.

<ButtonCta text="Try Trace for free" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/trace" />


Learn how to easily turn any photo into a custom printed product – a perfect gift for any occasion.

Convert any image to vector with Redraw

[Redraw](https://www.stickermule.com/redraw) is a brand new service that upgrades any image into a high resolution vector format.

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Have you ever had an image that was too small, too blurry, or too pixelated to do anything useful with it? With Redraw you can convert your low quality artwork into an infinitely scalable vector graphic.

## What is a vector graphic?
There are 2 types of digital artwork: [raster and vector](https://www.stickermule.com/blog/raster-vs-vector-images).

Raster images are made up of a bunch of tiny pixels. As you enlarge a raster image, the pixels begin to be noticeable causing the image to appear pixelated.

Meanwhile, vector images are made from mathematical paths. As you enlarge a vector image, the shapes and colors never lose their clarity.

This makes vector images an ideal format for web or print.

## How does Redraw work?
Redraw works with all types of images: logos, illustrations, and even photos. Each Redraw can be ordered for a flat rate of $14, regardless of the difficulty.

Simply upload your artwork and checkout. Within a few hours we’ll send a proof showing how your new artwork will look. You can request changes to the proof for free until you’re happy (or cancel if you’re not happy).

Upon approval, your artwork will be available to download. You can also use the artwork to order custom stickers, magnets, and more.

<ButtonCta text="Order a Redraw for $14" href="https://www.stickermule.com/redraw" />

Redraw is a brand new service that upgrades any image into a high resolution vector format.

Need more charm? Introducing custom acrylic charms

We’re thrilled to announce the newest Sticker Mule product – [acrylic charms](https://www.stickermule.com/products/acrylic-charms)!

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We use a solid, transparent, acrylic material that can be printed in full color and cut to any shape. Each charm features a small, 2mm hole, allowing you to convert your charms into keychains, jewelry and more.

![charms-blog-post-image-1](https://storage.googleapis.com/sm-content/blog/821033b526aa7892c3c4abd1e0d11c027b79f147)

![charms-blog-post-image-2](https://storage.googleapis.com/sm-content/blog/f5c91b306d108d05fabec0ac33308b2742871519)

The possibilities are endless, so we’re excited to see what people come up with!

<ButtonCta text="Order custom charms" href="https://www.stickermule.com/products/acrylic-charms" />

Custom acrylic charms can be printed in full color and cut to any shape. We include a small hole for keychains, jewelry and more.

Why kiss cut stickers are better than back slit

We sometimes [receive requests](https://stickermule.canny.io/) for back slit stickers (or crack and peel stickers). In the video below, Vinny explains why we don’t sell them and instead recommend [kiss cut stickers](https://www.stickermule.com/products/kiss-cut-stickers).

<YouTubeVideo videoId="jDhTwBljqy4?rel=0" />

## Why we don’t sell back slit stickers

### Back slit stickers bend
Back slit stickers bend at the slit, adding an unwanted crease in your sticker. This crease gets worse with time.

### Back slit collects debris
Back slit stickers collect dust and dirt at the seam of the back slit, causing stickers to lose their stickiness.

### Kiss cut stickers are better
Kiss cut stickers can be cut to any shape. We use special blades that allow you to easily peel away your sticker from the paper backing. Meanwhile, the sticker backing itself can contain extra information or design elements.

<ButtonCta text="Order kiss cut stickers" href="https://www.stickermule.com/products/kiss-cut-stickers" />

Back slit stickers are supposed to make peeling easier, but kiss cut stickers are a better option.

Sticker back printing vs. kiss cut stickers

We heard you wanted more space on your stickers – somewhere to put social tags, coupons, website, and contact details. Traditionally, this would require back printing.

But did you know you can achieve the same goal with [kiss cut stickers](https://www.stickermule.com/products/kiss-cut-stickers)? Kiss cut stickers typically have a rectangular backing around the design that's bigger than the sticker, which can be printed on.

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Hey, we don’t want to be accused of being biased so in the interest of fairness, we’ll discuss both options. 

## What is a back print on a sticker?

A back print is when the other side of a sticker sheet is maximized to include details such as company information or instructions on how to use the sticker. 

However, since these pieces of information are printed on the back of stickers, not many people pay attention to it. Worse, they are simply thrown away once the sticker has been used. 

### How do you print on the back of a sticker paper?

Though this is technically possible, printing on the back of sticker papers can be a bit messy. For example, when you get your sticker sheets and you try to manually print on the back of it using an ordinary printer, there is a possibility that your printer can jam or that the ink can also smudge on the sticker side, ruining your design. 

## How do you use a kiss cut sticker? 

Though some people may argue that less is more, with stickers, you are wasting space that has so much potential! Use a kiss cut sticker to promote your brand or cause! The extra space in your kiss cut sticker can be used for informational purposes too. 

Since it’s also part of the sticker, the information printed on these can be used and stuck on surfaces too, unlike back prints!

### What can you print on a kiss cut sticker?

Use the remaining space on your sticker to print your company information or other promotional details. 

- Coupons or discount codes 
- Product specifications or additional information 
- QR code that will lead your customers to your website or a specific landing page
- Company contact details such as phone number, address, etc. 
- Your company’s social media accounts 
- Reminder about an upcoming event or sale 
- Instructions to subscribe or be part of your community 

## Why kiss cut sticker is better than back print stickers 

Kiss cut stickers are a superior alternative to back printing for a few reasons:

### Better visibility

It is counterintuitive to put vital information where people are least likely to see it. Kiss cut stickers display your extra information right next to the sticker itself.

### More printing options

Back printing is typically limited to black and white, and confined to the shape of the sticker. The backing on kiss cut stickers can be printed in full color and full bleed and isn’t dependant on the shape of the sticker.

### Lower cost

Since back printing adds an extra step to the manufacturing process, there is typically a ~20% surcharge. The manufacturing process for kiss cut stickers is [similar to standard die cut stickers](https://www.stickermule.com/blog/die-cut-stickers-vs-kiss-cut-stickers) and so the price is nearly identical.

Overall, the kiss cut design is a better choice for creative professionals.

## How to make kiss cut stickers at home and without a machine?

The good news is you can make kiss cut stickers without the aid of a machine! And you can do it here on the Sticker Mule website!

### Step 1: Create your design

Here’s your chance to let your brand shine by maximizing the space around your kiss cut sticker! Make sure not to overdo it and allow some “breathing space” in your design. Don’t put items too close to the edges too!

### Step 2: Upload your kiss cut sticker design 

Go to Sticker Mule’s kiss cut product page and [upload your design](https://www.stickermule.com/products/kiss-cut-stickers). 

### Step 3: Order your kiss cut sticker 

Choose the size, quantity, and order a proof of your design. You can do some modifications if you’re not completely satisfied with it but once you are, your order will be shipped to you!

<ButtonCta text="Order kiss cut stickers now" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/kiss-cut-stickers" /> 

We get a lot of requests for sticker back printing. But did you know kiss cut stickers can serve the same purpose?

Branded packing tape vs. regular packing tape 

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Custom packing tape is the best kept secret of the Internet’s smartest retailers. It gets your brand exposure while your shipments are in transit, improves deliverability by making your packages more noticeable when delivered and reinforces your brand so customers are more likely to reorder. This is why retailers that switch to using custom tape rarely change back.

Yet many businesses are still relying on clear unbranded tape.  Before we convince you to start using them, let’s take a closer look at custom shipping tapes. 

## What is a custom packing tape? 

Packing or mailing tape is an essential part of your [product packaging](https://www.stickermule.com/blog/everything-you-need-to-know-about-packaging-design). Custom printed packing tapes are also called logo tapes (because you can print your logo on the tape for branding purposes), personalized mailing tapes, and custom package tapes. 

You may think that customers just rip them out but your printed packing tape serves more than one purpose. Visually, the difference between a box using branded packing tape and and a box using unbranded tape is obvious. And you might expect to pay a hefty premium for switching to custom tape. But the cost difference is less than you’d expect.

## Why you should use custom packaging tape? 

Aside from the reasons mentioned above, we have prepared more reasons to convince you to use custom printed tapes.

### Cost per roll of packing tape is not that expensive

You can get a 300 foot roll of [custom packing tape](https://www.stickermule.com/products/packaging-tape) from Sticker Mule for $29.

While a roll of [standard clear packing tape](https://www.amazon.com/Scotch-Shipping-Packaging-Dispenser-142-6/dp/B000J07BRQ/) only costs around $2.25.

That’s a big difference. However, at 300 feet, a roll of Sticker Mule custom packing tape is 4.5 times longer than a standard 800 inch roll of clear packing tape.

That puts the price per foot at:

- Custom packing tape = $0.10
- Standard packing tape = $0.03

### Custom tapes save you from a lot of trouble when packing

When using custom packing tape from Sticker Mule, 1 pass of tape is all you need to securely seal your box. Our tape is water-activated which allows it to quickly create a strong bond to your package once applied.

When using standard clear packing tape, 2 or 3 passes are usually necessary to seal your box. And even with multiple strips of standard packing tape, [boxes are still more susceptible to theft.](https://www.stickermule.com/support/how-is-your-packaging-tape-different-from-other-tape)

For a box that is 12 inches long, you’d want to include an extra 3 inches on each side for both the top and bottom with each strip of tape. That puts the length of tape needed for a 12-inch box at roughly:

- Custom packing tape - 36 inches
- Standard packing tape - 108 inches

If we take our cost per foot numbers from above, we can calculate the cost of tape per package at:

- Custom packing tape = $0.30
- Standard packing tape = $0.27

This means __it only costs $0.03 extra per box__ to create branded packaging.

But there is still one more important factor to consider…

### Branded packing tapes cut down your packing time

Since Sticker Mule’s custom packaging tape is water activated, we include a sponge with every order. If you’re only shipping a few boxes at a time, there won’t be a noticeable difference in the time it takes to seal a box with either type of packaging tape.

But if you’re shipping larger quantities, [a water activated tape dispenser](https://www.stickermule.com/support/what-tape-machine-or-dispenser-do-you-recommend) can cut the time it takes to seal your boxes in half. This does require an upfront investment of around $400 - $1,300, but it quickly pays for itself the more you ship.

And when you are shipping larger quantities, you can order custom packaging tape from Sticker Mule for as little as $19.50 per roll when buying in bulk.

In fact, most companies shipping 100 or more packages per day could actually save money by using Sticker Mule’s custom packaging tape, compared to clear packing tape.

## Where to get branded packing tape?

Are you ready to grow your business with custom printed tapes? If you want to improve your brand exposure and your package deliverability, while saving time and money, try custom packing tape for your packaging.

Upload any image and we'll format it for you, or easily [design your own tape](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![Custom packing tape applied to box](https://storage.googleapis.com/sm-content/blog/6a27e0973a183c8a09fcd68a0e314d02a3c5d5cf "Custom branded packing tape being applied to package")

See for yourself the difference custom packing tape can make for your business.

<ButtonCta text="Try custom tape for $4" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/packaging-tape-sample?ref=blog" />

We compared the difference in cost and quality between custom packaging tape and regular unbranded packing tape. 

Branded packing tape vs. regular packing tape: Which should you choose?

The making of our new homepage video 

Our [home page](https://www.stickermule.com/) is the first interaction most visitors and customers have with our brand. Our previous home page video showed the ordering process, but lacked a story that focused on our customers. Here’s a behind-the-scenes look at how we created our new homepage video.

<WistiaVideo videoId="qwwgsbtbav" />

## Script
Instead of making a basic “how-to” video, we wanted to make something that was more inspirational and persuasive. To do this, we knew we had to tell a story – one that revolved around our customers. One blessing & curse with our business is that we have all sorts of different customers: big businesses, small businesses, non-profits, hobbyists, do-it-yourselfers, developers, designers... the list goes on. There isn’t just one “target customer” we go after, so we decided to focus our story on three: a startup, a do-it-yourselfer, and a designer.

With our personas selected, we focused on a few key features of Sticker Mule that we wanted to highlight in the script:

### Ease of use
- No file restrictions
- Mobile friendly

### Proofing
- Online proofs within 4 hours
- Unlimited revisions

### Speed
- Quick turnaround
- Free shipping

It was important to highlight the minor differences in how each person used Sticker Mule. For example, if we only showed someone uploading a photo from their phone that might turn away the designer who wants a pixel perfect print. But if we only showed the designer uploading a vector image that might turn away someone who doesn’t have graphic design skills.

After showing the entire ordering process, we focused on how each person used their stickers in real life. Easy ordering and fast shipping are great, but how they plan to use the stickers is the main reason people buy in the first place.

## Storyboard

A storyboard is a scene by scene drawing of how the video will look. We created a storyboard to plan the shoot and fix any potential pitfalls before we shot anything. We kept things simple by limiting the video to 4 different locations: Aaron’s office, Jess’ workspace, Brian’s desk, and a location that would tie in all three of them.

![Storyboard vs finished video](https://storage.googleapis.com/sm-content/blog/2f46e23cb97fb91c553a40b3324fcb9f1df24f76)

## Voiceover
We used the same voiceover pro to remain consistent with our other videos. One big advantage of using a voiceover (as opposed to on-camera dialogue), is that we didn’t have to worry about sound once we began filming. This made shooting and editing much easier and faster.

## Shooting
We shot the entire video in one day. This required a tight schedule for each location and set call-times for the actors. Luckily, each location was relatively close together, and everyone showed up on-time.

We kept the storyboard on hand as a reference to make sure each shot fit what we had envisioned.

<WistiaVideo videoId="rpcmc9d01e" />

For the final scene, we knew the timing was key. So we played the voiceover through an iPhone, which kept our camera movement and actors all in sync.

## Editing
We used a combination of Premiere Pro and After Effects for all the post production work on this video.

Since the ordering process is a key part of this video, we knew that whatever took place on the screens in the video had to look really good. But shooting a screen isn’t always easy and doesn’t always look as sharp as you would want it to. For this reason, we decided to overlay screencasts on top of the screens shot in the video. For the MacBook and iMac this was relatively easy, but the iPhone took some motion tracking and masking work to have it look realistic.

![Editing Sticker Mule's home page video](https://storage.googleapis.com/sm-content/blog/3e55e77faff205857f231219d199327935598642)

Instead of using straight-up screen capture footage, we recreated each scene and animated it in After Effects. This made all the movement perfectly smooth, and helped us with the next step: translating.

## Translating
Since the whole video was narrated via a voiceover this made translating very straightforward. However the on-screen scenes needed to be updated to have the localized versions of the site in each language. To make this easy, we used the Templater Rig After Effects plugin from Dataclay.

![Homepage video text](https://storage.googleapis.com/sm-content/blog/2f826187fe6b95ad4856ba701df6d7719033742c)

The Templater plugin allowed us to update each layer of text via a Google Sheet. We only had to animate the screencasts once, and we could easily change languages with a click of a button.

If you’re interested in seeing our homepage video in different languages here are the links. Just make sure you switch back to English (bottom right) when you’re done!

[Italian](https://www.stickermule.com/it#video)

[French](https://www.stickermule.com/fr#video)

[Spanish](https://www.stickermule.com/es#video)

[German](https://www.stickermule.com/de#video)

[Dutch](https://www.stickermule.com/nl#video)

[Portuguese](https://www.stickermule.com/br#video)

[Japanese](https://www.stickermule.com/jp#video)

## Conclusion
We’re thankful to have 100,000 customers that trust us to print their custom stickers, magnets, and poly mailers. It’s impossible to capture everyone’s unique story, yet we aimed to capture a representation of many stories in one minute and fifteen seconds.

And if you liked this video, you should [subscribe to our channel on YouTube](https://www.youtube.com/user/stickermule?sub_confirmation=1).

A behind the scenes look at how we made the video on our homepage. From script to post-production. 

投稿者 Jeremy Wick