Custom labels

Label anything.

Personalized sticker labels make it fast & easy to label your products or packaging. Custom roll labels are designed for speed and compatible with most label applicators and dispensers. Custom sheet labels are designed for peeling by hand and compact storage. All our labels are from a premium material with a protective laminate, they are durable, waterproof and dishwasher safe. Each feature a soft, non-glare finish that is ideal for business or fun.

Personalized labels with free shipping and online proofs

At home or as part of your business promotion, custom made labels make the look of your products match up to their quality. Our unique printing technology allows us to easily print even the most complex label designs. Order your customised sticker labels in seconds and get free online proofs, free shipping and super fast turnaround.

Reviews for custom labels

  • 4.7 / 5

  • 16,864

    Total reviews

  • 93%

    Would order again

  • FR
    Franco Rheeder

    I've found the 25 x 25mm custom decal stickers to be a game-changer for my business. These little labels have become my go-to solution for adding my logo and a brief message to products like supplements or cosmetics I sell. Their convenience is unmatched – customers now have a clear reference point on the product for easy reordering. It's proven invaluable, ensuring that my brand is easily recogni...

  • J

    I use these labels in glass vases and jars, selling flowers. They are awesome to work with, great size, fantastic texture and adhesive qualities. The are also water resistant to a point and look great on a curved surface. Love that I can get my branding on everything that goes off to my customers.

  • BG
    Bill Groom

    Sticker mule provided fantastic service with excellent response times, flexibility in correcting a design issue and follow up to ensure I received a sticker product we will be proud to feature on our packaging. This company also managed to deliver the product 3 days in advance of the estimated time to my door in Western Australia! All achieved at a very competitive cost. I absolutely recommend t...

  • CM
    Conan Maestrom


  • EM
    Emma Macdonald

    Whilst it was a reprint, these were exceptional quality, thank you.

Frequently asked questions


While seemingly similar, custom stickers and custom labels are unique both in their material and in their uses.

Stickers are made of premium, thick vinyl and are most often used for promotion and handed out individually or included within packaging.

Labels are made with a thinner BOPP film and tend to be used in production (on packaging, bottles, etc) because they are faster to peel.

You can see dozens of different ways to use stickers and labels in our Uses gallery.

Thickness8.3 mils4.2 mils
Thickness w/ paper backing15 mils6.4 mils
MaterialPremium, thick vinylBOPP
Matte finish
Luster finish

The choice between custom stickers or custom labels depends largely on how you intend to use them.

FAQ Label Stickers

Please note that our custom clear labels are made from a clear PET film and feature a glossy UV finish.

Currently, we do not offer perforated labels.

Yes! If you’d prefer a certain orientation on your roll labels, when your proof is ready to be reviewed select Edit below your proof.


You can then select from the 4 orientation options. rolllabel

Our custom die cut labels can be cut to any shape. However, all of our custom labels can be classified as “die cut”. This means each label is cut individually, and there is a small gap between each label on the roll.

Meanwhile, the term “butt cut” refers to labels that are sliced, leaving no gap between each label.

Die cut labels are superior to butt cut labels in that they are easier to peel and can be cut to any shape.

butt cut vs. die cut

Custom roll labels are labels made on a continuous liner and wound around a cardboard spool. They come in all shapes and sizes and can be printed in full colour.

Roll labels are designed for peeling and placing with speed. As you can choose your label orientation, our custom roll labels are compatible with most label dispensers, as well as our own automatic label dispenser, for even faster application.

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