To send SMS campaigns through Notify, you must have a registered business entity in the US; Wireless carriers, The Campaign Registry (TCR) and state law require your website to include visible, working links to your Terms & Conditions and Privacy Policy. You may want to consult with a lawyer to ensure that your Terms & Conditions and Privacy Policy comply with all applicable laws and regulations. Links to your Terms and Conditions and Privacy Policy are automatically generated for you; you just need to publish them on your site before submitting your 10DLC registration.
Why this matters
Wireless carriers and TCR review every 10DLC registration to ensure messages come from legitimate businesses that follow consumer-protection laws. One of their top requirements is that customers must be able to see your Terms & Conditions and Privacy Policy on your website.
If those links are missing, broken, or hard to find, your 10DLC registration can be rejected or delayed by carriers, which means your messages may not be approved (or delivered) until you fix it. Adding these pages shows carriers that:
- Your business is real and trustworthy
- You explain how customer data (like phone numbers) will be used
- You provide a clear opt-out and data privacy commitment
What you need to do
Locate your auto-generated links: When you sign up for Notify SMS, two template pages are automatically created for you:
- Terms & Conditions
- Privacy Policy
You are responsible for developing the Terms & Conditions and Privacy Policy for your website. These templates are forms you can use to help you develop your own Terms & Conditions and Privacy Policy. You may want to consult with a lawyer to ensure that the Terms & Conditions and Privacy Policy meet the legal requirements for the jurisdictions in which you do business.
Add your Terms and Privacy Policy to your website: You can place the links anywhere that’s easy to find; Typically, websites include the links in the footer or contact page. You may wish to place the links somewhere else on your website, depending on how you want to use these documents. Make sure both links are publicly accessible (no password, no hidden page).
Double-check that they work: Click each link to confirm they load properly. Broken links or placeholder pages will cause registration delays.
Submit your 10DLC registration: Once your links are visible, complete your registration through Notify. Our system will include your legal URLs in your submission automatically.
Pro Tip
Think of this as your SMS “trust badge.” Carriers want to see that your customers know:
- Who you are
- What kind of messages they’re signing up for
- How to opt out or manage their data
Comments