Packaging your Etsy products: Tips, tricks, and ideas to stand out

What happens after you spend hours perfecting your products, setting up your store, and marketing your products on Etsy?

The coveted sale!

Whether you’re just starting out as an [Etsy](https://www.etsy.com/ "etsy marketplace") seller or you’re a pro with thousands of customers, branding and packaging your products can take your store to the next level, increase customer love and loyalty, and bring in new business through referrals.

For example, if you’ve ever opened an Apple product, you can tell the company puts a lot of thought into their brand and packaging. The design of the boxes carefully contour the products and everything fits perfectly. It’s clean, neat and simple yet feels techy and fancy.

How a product is packaged often leaves a satisfied thought in the buyer's mind that [affects how they see that company](http://marketingzeus.com/article/increase-your-perceived-value-increase-your-sales) in the future, how they talk about it with others and their possible future orders.

> When you make your customers smile even after the sale they are more likely to spend money with you in the future.”

## Impressing your customers

Etsy is the most creative community of homemade sellers online. Your buyers appreciate creativity and talk about the products they find. Few online communities and stores rely so much on word-of-mouth as Etsy does, so it makes sense to take extra measures to delight customers in that way. 

How you brand and package your product is a simple way to ensure future orders and get satisfactory feedback on your sales. Remember, your reviews are key to showing others how great your product is and give others confidence that they’ll have an equally rewarding experience when buying from you. 

This can be done without a huge investment and goes a long way in impressing customers. 

Impressing customers with a great buying experience does not need a huge investment and can be done with a few simple tricks and hacks to your packaging and “unboxing”.

Below we’ll look at how to create or update your branding and packaging to delight your customers and get more sales.

## What is branding & how can you do it well?

![Branded packaging tape example](https://storage.googleapis.com/sm-content/blog/7b1c61ad234fb13e557fe4f7c33adcd9ea7f7ed4)

**What company offers Free 2 Day Shipping to their premium customers?** 

**Amazon**- of course. They’ve gone out of their way to make sure the world knows that if you sign up as a Prime customer, you’ll always get 2 day shipping. 

They’ve branded themselves well (with a little help of their iconic [custom packaging tape](https://www.stickermule.com/products/packaging-tape "custom shipping tape")) as the go to place for online shopping that doesn’t take forever to get in hand. Whenever their customers go online to look for a product, they know to check Amazon because they already get awesome shipping. 

You can do something similar with your store. [Custom packaging](https://www.stickermule.com/custom-packaging "custom packaging") helps people think of for a certain product or service when a particular problem comes to mind. 

Every time your business interacts with the buyer, or gets in front of them (with one of your purchases) you have the opportunity to help them remember you for next time. 

So you want to make sure they are: 

1. Enjoying the emails, packaging and buying process with your business.
2. Making a connection with you and your store that they’ll remember later.

## 6 simple ways to improve packaging for Etsy sales 

![Branded salt scrub packaging](https://storage.googleapis.com/sm-content/blog/dfe751a707a8bc3d560c6b56689bf2c05c8de5e4)

1. **Wrap or bag your products before placing them in a shipping container.** When you take extra care to double package like this, your buyers will see that you take pride in your work. 
2. **Dress it up.** Decorate with [stickers](https://www.stickermule.com/custom-stickers "custom stickers"), stamps, ribbons, ties, drawings, tags, or other small embellishments that show you’ve taken extra time to care about their orders. 
3. **Use eco friendly products.** Buyers are becoming more aware of their carbon footprints, and especially appreciate sellers that understand this. Use paper instead of plastic and reusables (like cloth bags) when you can. 
4. **Keep it safe.** While remembering to be eco friendly, take extra care when you are packaging fragile items. 
5. **Keep it secure.** While some products aren’t fragile, they might still be damaged in shipping- ripped paper, untied bows, wrinkled, etc. Always go beyond what you need to, to make sure you ensure a quality experience for your customer. 
6. **Surprise them.** People love to get surprises. You can include little gifts as a thank you, without breaking the bank. A popular way to do this is to include something related to your brand, so that it works for multiple purposes.

## 6 tips for branding your Etsy products

![Packaging box with branded stickers](https://storage.googleapis.com/sm-content/blog/3f995e8da431bcc157e29ee0cf172dbb3e2a523a)

1. **Have a professional logo and official business name.** People need something to recognize. Choose a name and logo that accurately depicts your business. You can get creative too with a logo shape that represents what you’re selling.
2. **Use your company name and logo in all of your communications.** Consistency is key! Your customers will appreciate the simplicity and predictability when you use your company name and logo in your emails, on invoices, in shipping and on receipts. 
3. **Place your logo or brand name on all items.** Use your logo in strategic ways by branding your box as it travels across the country, attach close your tissue paper inside, or to fix instructions to your products such as packaging, item tags, price tags and directions. 
4. **Give the gift with branding.** A simple way to delight your buyers is to include a small gift. This could be [stickers](https://www.stickermule.com/custom-stickers "custom stickers"), bags, stationery, or a promotional item.

Here is a tweet of a consumer talking about how she loves getting stickers in her orders:

!["Getting stickers with my order makes me your customer forever"](https://storage.googleapis.com/sm-content/blog/4afde1dd320c0104306be6fb35004d7b367ee701)

And, in this article by Shopify, they discuss how [using small gifts and packaging inserts help your brand to meet or exceed expectations](https://www.shopify.com/blog/18989252-5-ways-to-use-packaging-inserts-to-increase-customer-loyalty-and-revenue) with your customers.

5. **Stay on theme.** Keep your colors, graphics, and style on theme. A simple style will present a professional brand that consumers are more likely to trust and will make it easier for them to identify and recall your store when you send promotional emails or ask for a review.
6. **Decorate the outside.** especially in bigger cities, this is really common for companies to put their logos and brand names on the outside of the box, make sure it’s easy to understand what your company offers from the logo/name, so it works as an advertisement for you.

Here’s a great article by Everything Etsy where they share some [creative packaging ideas](http://www.everythingetsy.com/2014/02/16-packaging-ideas-etsy-sellers/) or popular Etsy shops. 

## Getting started With stickers & labels for branding & packaging

![Branded beard oil packaging](https://storage.googleapis.com/sm-content/blog/4569c5e62eeca92471a4193c9d4a1c8f6c9b1aa1)

**Decide what you need, by asking yourself:**

* Where can I use labels for my products? This is a good question if you sell products that come in bottles or jars. 
* Do I want stickers for my packaging? This is an especially good option if you are shipping to large cities. 
* Would my customers enjoy stickers of my logo or brand? 
* Do I want to include stickers for every order or just orders over a certain amount? 
* How many labels or stickers will I need for a few months of orders?

**Get your design**- If you don’t already have a logo or design for your Etsy business, there are a lot of design tools you can use. Check out our free design tool, [Studio](https://www.stickermule.com/studio). 

**Place your order**- When you have your design ready and you know how many labels and stickers you want to order, you can choose the type of [label](https://www.stickermule.com/custom-labels "custom labels") or [sticker](https://www.stickermule.com/custom-stickers "stickers online") you want and upload your design. 

## Conclusion
By branding your Etsy products and shop, your buyers will see you as a professional and legitimate store that appreciates their customers and strives to impress them. Go ahead and use some of the tips we’ve shared above, like decorating, or being creative with your packaging and shipping. 

<ButtonCta text="Start making custom packaging for Etsy" href="https://www.stickermule.com/custom-packaging" />

Learn how to improve packaging your etsy products to increase future sales with these neat ideas.

What is custom washi tape and how it is printed? We got you!

As soon as a customer orders, their anticipation and excitement grows as they await the mailman. However, many times, items are shipped in bland, brown boxes which do not excite the customer. 

At Sticker Mule, we are changing how items are packaged and helping companies get their customers excited about receiving their shipments. With our [custom decorative packaging tapes](https://www.stickermule.com/products/packaging-tape) you can promote your brand and engage your customers. (Perfect for those unboxing videos that are all the rage these days 🙂) 

The best part is we don't charge extra for different colors and instead promote awesome designs that use as many colors as possible.

Before we show you some kick-ass examples created by our clients, let’s learn more about how we can make decorative tapes. 

## What is a decorative tape called?

Decorative tapes are now synonymous to washi tapes but the latter is just a variant of customized tapes. The material used for personalized tapes may also vary, depending on the use. 

For example, washi tapes are purely decorative due to the rice paper material used in making this tape. Though they may hold materials together and can be used to wrap gifts, it is not advisable to use them for packaging, especially for boxes meant to travel long distances. 

So what type of decorative tape can be used on packaging and boxes for shipping? We’ll get to that in a while, but first, let’s take a look at washi tapes. 

## What is washi tape? 

Washi tape is a customized tape made from rice paper. It is available in a variety of widths, textures, and designs. They’re mainly used for decorating boxes, planners or journals, rooms, phones, and other devices.

They are called washi tapes because they literally translate to “Japanese tape.” Washi tapes originated from a company called Kamoi Kakoshi Co. Ltd. that collaborated with Japanese women who came up with colorful designs. Their reason? Because they’re bored with the usual, plain masking tape that so many of us are familiar with! (And honestly, we can’t blame them.) 

### How long does washi tape last? 

To know how long washi tapes last, it is important to know the material used to make them. They are usually made from paper but recently, there are also washi tapes made from fabric and tissue. 

### Is washi tape as strong as masking tape? Or duct tape? 

For people asking if washi tape is as strong as masking tape, the answer is yes and no. Washi tape is similar to masking tape and can last for a year or more. However, if you are using washi tape made from tissue, then it won’t be as durable as the one made from other materials. 

## How do you make custom packaging tape? 

If you wanted to create your own washi tape or your own [custom packaging tape](https://www.stickermule.com/products/packaging-tape "custom packaging tape printing"), you’ve come to the right place! At Sticker Mule, we have created a video tutorial on creating a personalized packaging tape that even beginners can follow! 

### Step 1:  Open your design software and make sure your dimensions are correct 

Before you start designing your sticker, make sure your design will fit on the surface where the packaging tape will be printed. 

For example, here at Sticker Mule, we print on 3 inches (width) by 12 inches (length) tape. So if you want to print your packaging tapes with us, make sure the length of your design is 12 inches long or any variants (two six inches, three four inches, six two inches). 

![Custom Packaging Tape Sizes](https://storage.googleapis.com/sm-content/blog/defa5cc61a1d47a63a6be2046132472b660f8038)

### Step 2: Incorporate your brand logo and other distinguishing designs 

![Designing Custom Packaging Tape](https://storage.googleapis.com/sm-content/blog/db769fd79fb0390771a5cff43a17a7747757b634)

Start designing using your preferred software. It's okay to overlap the images for a seamless look. Make sure the design looks balanced. 

### Step 3: Transfer the design onto Sticker Mule’s template 

Click on the [packaging tape template](https://www.stickermule.com/template/packaging-tape "Packaging Tape Template") on Sticker Mule’s template tab. Follow instructions on how to transfer your packing tape design. 

Make sure all edges are aligned before you submit your design to be printed! 

![Custom Packaging Tape Template](https://storage.googleapis.com/sm-content/blog/368ae6e8b52f1195cbfade1cbdf5faa21335513a)

Alternatively, if you have a logo, artwork or design in mind that you want us to [convert into a packaging tape](https://www.stickermule.com/support/file-formats "Convert Into Packaging Tape"), you can easily send that over and we’ll take care of it!   

That’s not even the best bit. At Sticker Mule, we use BOPP tape which is stronger than the material used for washi tape so it’s ideal for shipping packages. An added bonus is that all our packing tape is [eco-friendly and recyclable](https://www.stickermule.com/support/packaging-tape-eco-friendly "Eco-Friendly Packing Tape")! 

## Custom decorative tapes examples 

Over the past couple of months, we saw thousands of amazing designs and thought it’d be cool to share 7 designs that really stand out. Below are 7 designs that can serve as an inspiration for your own tape.

1) Thanks to the Sticker Mule team, I’m absolutely happy with the Custom Packaging Tape. The texture, colors - are perfect. Also, it's very useful for me that this tape is water-activated and pretty wide. Usually I use it to package (what a surprise :D) goods with my design (such as charms, stickers, art prints) to send them by mail. __- Olga Davydova__

![Custom packaging tape design by Olga Davydova](https://storage.googleapis.com/sm-content/blog/5f6c1f7ffb4f384c56fe36b9e88677eed8eb7c0e)
![Custom packaging tape design by Olga Davydova](https://storage.googleapis.com/sm-content/blog/713eae455f9f71d7e30cceaf171d0eea2d59bccb)


2) This roll of packaging tape is pretty fantastic. Not only do we grace the surfaces of our shipping boxes with it, but we also love to include it in product shots, use as decor in booth setups or maybe even clip a square off and toss it in a customer order. Thanks Sticker Mule, for offering cool products to help make our brand look better. __- Kristin Schleihs__

![Packaging tape design by Kristin Schleihs](https://storage.googleapis.com/sm-content/blog/d471a480093da2baecaccedcacb95bba609c80bd)
![Packaging tape design by Kristin Schleihs](https://storage.googleapis.com/sm-content/blog/9ee3289edd9ec484599ce532945b06e48172641e)


3) I think we all mentally wait at the mailbox when we're expecting an order. When a customer peeps in their mailbox I want them to be able to tell they've got an order from us straight off the bat! We designed this awesome tape with illustrated versions of each of our jewelry products to amp up the excitement as our customers rip open their boxes. The packing tape is a small investment that makes a big (colorful, in our case) impact! Buying anything, especially jewelry, is an emotional purchase and a beautiful, well packed box helps our customers enjoy their new goods from the moment they lay their hands on it. __- Jamie__

![Custom packaging tape design by Jamie](https://storage.googleapis.com/sm-content/blog/021b98150885e655eea30d0cb303bb9ad6539fd1)
![Custom packaging tape design by Jamie](https://storage.googleapis.com/sm-content/blog/20aeddf7adb751ad6041461101f5ef8173358e83)

4) Attached is a few pictures of our packaging tape. We love to use it primarily on our shipping boxes. But recently we have been experimenting with using it on padded envelopes and even some product packaging such as mailer boxes. Thanks for offering such an incredible product. Let me know if these pictures work for y’all. I can definitely take additional photos if needed. __- John Marquez__

![Sawdust & Embers custom packaging tape design](https://storage.googleapis.com/sm-content/blog/146d014e7d70c5ac86ae9de2dcdf178ce4dcd508)
![Sawdust & Embers custom packaging tape design](https://storage.googleapis.com/sm-content/blog/ec9d8e4b9c7d4d62a6d6e8af66425fa80c321e05)

5) At Pennyknot, we use Sticker Mule packaging tape to add a color and pattern pop to plain shipping boxes. It helps people know that something fun is (securely sealed!) inside. __- Jenelle__

![Pennyknot custom packaging tape design](https://storage.googleapis.com/sm-content/blog/fc56f4a1969935ad186f6c8df5509f58f72be46b)
![Pennyknot custom packaging tape design](https://storage.googleapis.com/sm-content/blog/98258600f56ed85f3a151e355ff6ceb5875e0d9b)

6) Maybe just a couple of words why I'm a fan ... From the moment I got the tape, I really liked it. It is strong, I received way more than I expected and the quality and color of the print is really good, especially because my logo has a lot of small parts. A friend interested in the tape asked if applying water to the back of the tape to make it sticky is really time consuming and my answer was that it does not take me any more time than pulling the back of the sticker off. Before Sticker Mule tape I had to first tape the package with regular tape and then add stickers with my logo to the package. Now I only tape the package and branding is taken care of. So I'm definitely a fan! __- Ženja__

![Custom packaging tape design by Ženja](https://storage.googleapis.com/sm-content/blog/e5a18ca59287d013d777d0071f61aa30295f7c1a)
![Custom packaging tape design by Ženja](https://storage.googleapis.com/sm-content/blog/ad52088f5a9f59d58b125aa317b57801d85324ae)

7) As a professional brand marketer for the largest credit union in my region, I know the importance of maintaining a consistent brand identity throughout all marketing pieces. This is why I strive to stay consistent in everything I do for my personal cooking blog. 

In an effort to grow my brand, I like to do giveaways from time-to-time to attract new fans. When shipping the prizes to the winners, the packing tape will pique the interest of those who haven’t yet of my brand and hopefully turn them into fans. I also plan on making branded mugs & t-shirts for sale soon, so the poly mailers I already have from Sticker Mule should also hopefully help in converting new fans. __- Jess__ 

![Custom packaging tape design by Jess](https://storage.googleapis.com/sm-content/blog/6fb42cd4178418ba1ba5f2b17788cba53b6feeec)
![Custom packaging tape design by Jess](https://storage.googleapis.com/sm-content/blog/992f3b9f34cb60c2367b7e73381a4e0df7a97886)

There are countless ways to delight _your_ customers and grow your brand using full color packaging tape and other custom printed products. And you can get started with your own tape design for just $4!

<ButtonCta text="Try custom tape for $4" href="https://www.stickermule.com/products/packaging-tape-sample?ref=blog" />

Learn how to design and print custom washi tape in three easy steps and be inspired by these packaging tape designs!

Free online image editor like Photoshop - Studio by Sticker Mule

As the world becomes increasingly digital, the importance of high-quality images has never been greater. Whether creating graphics for social media, designing a website, or producing marketing materials, you need an image editing tool — something that helps you achieve your vision. 

Now, Photoshop is undoubtedly one of the most popular image editors in the world, but not everyone can afford the software or has the technical expertise to use it. And that's where [Studio by Sticker Mule](https://www.stickermule.com/studio "free online image editor and designer tool") comes in.

![studio free online design tool like photoshop](https://storage.googleapis.com/sm-content/blog/120cc5f3-0607-49d8-84ff-c67a0cabcc01)

Studio by Sticker Mule is a free online image editor that rivals the power of [Photoshop](https://www.adobe.com/products/photoshop.html "photoshop by adobe"). Let's take a look at why Studio is a fantastic tool for anyone who needs to edit images, whether you're a professional designer or a hobbyist photographer. Discover some of the key features that make Studio so special and find out how you, too, can get started with this powerful tool.

##What is Studio by Sticker Mule?

Studio is a free online editor that allows you to crop, resize, and adjust your images at will, as well as add text, objects, and other effects.

Unlike other image editors, Studio is designed to be intuitive and user-friendly — even for people who have no experience with photo editing. 

Studio offers many benefits, including:

- __Processing speed__: Studio works incredibly fast, even with large images
- __Simple design__: an uncluttered, easy-to-navigate look ensures you find the tool you're looking for in a moment
- __Free templates__: use templates and pre-made designs as a starting point for your projects

These and other features make it easy to create professional-looking graphics even if you don't have a background in design.

##Why use Studio by Sticker Mule?

It's fast, it's free, it's powerful, and it's easy to use. What more could we ask for?

You want to create a new design, say, for a business flyer to hand out at an upcoming event. 

You:

- __Open your browser__ and instantly access Studio
- __Choose a [flyer template](https://www.stickermule.com/studio/templates/events/event-flyers "custom flyer templates")__ as a starting point (or start from scratch)
- __Add your own branding__ and customize font type, color, size, spacing, etc.
- __Save, then download__ in your preferred format. You're good to go!

Studio stands out for one excellent reason: In a world of complications, it simplifies your life.

![free templates to make flyers and posters](https://storage.googleapis.com/sm-content/blog/a214e2e4-0031-47a0-b731-d93831c2522d)

## Key features of Studio

Studio is a top-notch image editor in its own right, but it's especially useful as a way to create amazing designs for printable products — anything from stickers to keychains and t-shirts.

Let's take a look at the features included:

- __Browser access__: Edit on the fly, from any device. No downloads or installations needed.
- __Free storage__: Create a free account to keep your designs stored and ready to use at a moment's notice.
- __Free templates__: Draw inspiration from an ample choice of templates for posters, flyers, stickers, t-shirts, and much more.
- __Graphics library__: Effortlessly add graphics and other objects to your designs from Studio's large (and yes, free) objects library.
- __Multiple file formats__: Download your files as PDFs, JPGs, PNGs or SVGs.
- __Agile drag-n-drop__: Bring shapes, lines, graphics, emojis, or text into your work area with Studio's smooth drag-n-drop interface.
- __Share and collaborate__: Share brand designs with team members or work together on the same file to create awesome, teamwork-produced art!
- __Straight-to-print__: Request a custom-made product featuring your newly-created art. All it takes is a couple clicks!

## Getting started with Studio by Sticker Mule

It's never been a better moment to join the Studio wagon. And it only takes a moment.

To use Studio, simply head to the Sticker Mule website and click on the "[Studio](https://www.stickermule.com/studio "free online editor and designer")" link in the 'Tools' menu. From there, you'll be able to access the Studio editor and start creating your designs. Creating an account is helpful (as it allows you access to storage and sharing features), but not required.

If you're new to image editing, we recommend starting with one of Studio's pre-made templates. Simply click on the "Templates" tab in the left-hand menu and choose a template that suits your needs. From there, you can customize the template to fit your requirements, adding text, images, and other elements as needed.

If you're more experienced with image editing (more, uhm, Studious?), you may prefer to start from scratch. In this case, simply click on the "Create design" button on the Studio main page and start creating your design from scratch.

One of the great things about Studio is that it's incredibly flexible. Whether you're creating a simple graphic or a complex design, Studio has everything you need to get the job done.

##Capping off

Call us biased, but we don't think it's too much to say Studio by Sticker Mule is a truly fantastic free online image editor that rivals the power of Photoshop — and is certainly more accessible to humble mortals, smartphones, and tired laptops. With its intuitive interface, range of templates and graphics, and a vast array of features, Studio is a great choice for creating stunning designs with speed and ease, for professional designers as well as amateur artists.

So why not give [Studio](https://www.stickermule.com/studio "free online image and photo editor") a try today? Head to the Sticker Mule website and start creating your designs. With its powerful features and user-friendly interface, we're confident you'll love using Studio as much as we do.


There are many free online image editors out there, but only one that makes editing and creating images online easy and free! 

How to make your shipping experience more memorable  

Unboxing has become a core part of customers’ retail experience.
 
There are [millions of unboxing videos](https://www.youtube.com/results?search_query=unboxing "unboxing videos") on YouTube. There’s probably another hundred thousand unboxing blog posts on niche websites.
 
The moment of opening a shipping box is pure delight. It’s a bit of Christmas any day of the week.
 
Unboxing is such a big deal that I wonder if it isn’t part of what’s driving the super-popular ecommerce business model of subscription boxes.
 
There are hundreds (thousands?) of small online retailers offering subscription boxes – and they are all anchored in the experience of opening a package.
 
But what’s wrong with that? Shouldn’t you want to charm your customers with the experience? Why not make a point of creating a terrific shipping experience?
 
The question is, how?
 
Glad you asked. Here’s how:

## 1. Engage all their senses
 
All you ladies – did you have a jewelry box when you were a girl? You know, the kind that opens with the ballerina rising up, the clinking music playing, with the mirror on the inside of the box. That was an unboxing experience – every time.
 
Sound is certainly one way to make an impression, but you’ve got four other senses, too. We talk about visuals a lot, but what about touch? That’s where the covering of the box comes in, or perhaps the surprise texture of special paper.
 
Don’t forget smell either. Scent is a powerful part of our experience. It makes memories - and sales. That’s why bakery chains pipe the smell of bread cooking through their stores. And why real estate brokers will dab vanilla extract on one light bulb in a house that’s for sale. It ever so slightly evokes the smell of home.
 
Doubt this has an effect on people? Well, consider the smell of Apple’s packaging. Some people have so much of a thing for that particular smell that there’s a candle, “New Mac”, that’s [scented to smell just like a new Apple product](http://thenextweb.com/apple/2016/10/04/mac-candle/). Seriously. The first product run of these candles sold out within hours.

![1 - Engage the senses](https://storage.googleapis.com/sm-content/blog/5319065005a2eed50e9bcdbf825a0de0c579f76d)

You can do this too, of course. Even if you aren’t selling personal care products. A little bit of potpourri could work. Or a touch of essential oil.
 
And what about taste? Well, I can’t recommend edible packaging, but quite a few home crafters add a bit of candy to their shipping boxes. Who doesn’t like candy, right?


## 2. Personalize it
 
It’s one of the most powerful ways to connect with someone – simply say their name. And so if you can include someone’s name on their box (and not just on the shipping label), you’ll have cemented the feeling that the object is theirs.
 
Any company that offers monogramming knows the power of adding a name. But names are just [one way to personalize](https://www.bigcommerce.com/articles/ecommerce/personalization/ "personalization").
 
Adding something to their package that acknowledges a prior order is another way to personalize. Or to send something that’s appropriate for their zip code. For example, an outdoor goods retailer could send moisturizer or sunscreen for a customer in Arizona, and bug spray to someone in Florida. Or an online fishing shop sending a particular lure based on where the customer lives.
 
That level of personalization is going to take some finesse to do, of course, but “the wow factor” is real. A couple of customers might even order again, just to see what you’ll send next.
 
Here’s a simple example of personalization. It’s a package from the [Natural Handcrafted Soap Company](http://www.naturalhandcraftedsoapcompany.com/Artisan-Soap-Men-or-Women-Natural-Gift-Set-Soaps-p/holiday-gift.htm).

![2- Personalize your packaging for success](https://storage.googleapis.com/sm-content/blog/ad23ad36a5df31bae1daca15fde00b64afb0c27a)

They offer two versions of their Skin Care Artisan Gift Set – one for men and one for women. The packaging for the two items is different, too.
 
Also notice how the tissue paper doesn’t stay inside the box. That’s deliberate… and unusual. And unusual = memorable.

## 3. Include samples
 
Speaking of sending extra little gifts in the box… samples are a classic way to do that. And they work, too. [Samples have increased sales by as much as 2000%](http://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/).
 
Not all products work well as samples, of course. You may have to create a sample version of a product – all the way down to buying sample-sized containers, making sample labels… the whole deal. But these can be a terrific way to be memorable. So memorable, in fact, that customers come back to buy the full version.
 
Bonus idea: Include a lift card or package insert that offers a discount on the full-price products the samples represent. That’s [how Birchbox does it](https://misspettigrewreview.com/2016/03/30/march-birchbox-unboxing-spoilers/).

![3- Send samples to increase orders like Birchbox](https://storage.googleapis.com/sm-content/blog/51de0ce102ed6bdaed83dc8343f06fed35a58181)
 
Tackle Warehouse has an interesting twist on the sample idea. If you order $50 or more worth of stuff from them, you get a [Tackle Warehouse](https://youtu.be/h4CmB3vBYy8) sticker. Not an expensive gift, sure, but if you’re into bass fishing, maybe it’s kind of a status symbol.

![4- Include stickers for large orders](https://storage.googleapis.com/sm-content/blog/4bfb48483a6c8628930f8cfdefca5ff0b7d18f16)

## 4. Be creative with your packaging
 
This is one of the best ways to stand out from the start. It may mean investing in your [custom packaging material](https://www.stickermule.com/custom-packaging "custom packaging tape and mailers"), but there are ways to do this both [memorably and affordably](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out).
 
Custom printed boxes are more expensive than standard ones, but they can make a major impression. And when your customers re-use their super-cool boxes, they’ll make an impression again. And again. And again.

![5- Be creative with your packaging](https://storage.googleapis.com/sm-content/blog/58c358eb35f85837e431f8a621d3a04d5f8e2439)

*From HelloSubscription’s September 20, 2016 blog post, “[FabFitFun Fall 2016 Subscription Box Review + $10 Coupon](https://www.bloglovin.com/blogs/hello-subscription-6011201/fabfitfun-fall-2016-subscription-box-review-5149577877)".*

Don’t be afraid to re-interpret the box, either. Some crafters use paper bags as their product containers. Other retailers use [tin boxes](https://www.aliexpress.com/item/Vintage-style-small-Tin-box-vintage-storage-bin-metal-case-tins-bins-boxes/1876134222.html), like this:

![6 - Reinterpret your box packaging](https://storage.googleapis.com/sm-content/blog/bb0ed7fb302dc284d71494c87fd477c43a533702)

These particular boxes are a little pricey at $3.09 per piece. But you could get plain silver boxes for about a dollar. Slap on a custom printed sticker to make it your own.
 
Don’t like tins? Why not a fruit box? Canvas sack? Basket? You get the idea.
 
Even plain boxes can have their charm. This subscription box from [Wonderful Objects by Wonder and Company](https://www.bloglovin.com/blogs/hello-subscription-6011201/wonderful-objects-by-wonder-company-summer-5036617427) is pretty plain… except for some well-placed custom stamps:

![7- Use custom stamps to improve your box packaging](https://storage.googleapis.com/sm-content/blog/063cf25ab5a48f044287530365dc26228eb9de42)

Their whole unboxing and product discovery experience is a great example of storytelling via products. It’s an unusually well pulled-together subscription experience.
 
Right down to the sealed envelope…

![8- sealed envelopes for a premium unboxing experience](https://storage.googleapis.com/sm-content/blog/b1366ed7d71d694cc2de460ce06a66a23f461746)

## 5. Don’t make your packaging too hard to open
 
I had a very memorable experience with a Bliss product once, and not in a good way. It happened during unboxing, when I was trying to open one of the products to try it. The package was wrapped in fairly heavy plastic, and it actually cut my hand when I tried to open it. So suddenly I had this nice deep cut (like a paper cut, but from the sharp edge of the plastic). Then the Bliss product got into the cut, and just stung more.
 
I stopped buying from Bliss a while later. It wasn’t specifically because of that experience, but I could still feel the sting on my palm when I decided it was better to just stick to CVS.


## 6. Go beyond basic instructions
 
Got a couple of bestselling products? How about creating a user’s guide for them? This would be beyond the usual one-sheet instructions – it could be an entire cookbook for how to use a particular ingredient you sell. Or a little pocket version of a book of fishing lures, including how and when and where to use them.
 
Here’s how [Thrive Market](http://cleaneatingveggiegirl.com/2015/12/17/how-im-cleaning-up-my-health-and-beauty-routine/) has done it. They put these little how-to books in many of their boxes.

![9- How to books inside of box](https://storage.googleapis.com/sm-content/blog/383588bfb374ca8bc936cd356f27c5d31dce0f6c)

## 7. Get the mechanics of your shipping right
 
We’ve talked a lot about packaging, but there is another critical factor to your store’s shipping experience.
 
It’s information.
 
People want to know the status of their order. That’s [why transactional emails](https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf) – the emailed order summaries you’re sending – get higher engagement rates than any other type of email.

![11 - Transactional email convert best](https://storage.googleapis.com/sm-content/blog/1af6a3d2e4147c00fbe188bd48345d791243a70e)

Transactional emails typically get sent to confirm an order has been placed, and then to confirm that it’s shipped. Many customers will also want to know when the package will arrive, and even where it is along the way.
 
You can include a tracking number in an email, of course. But there’s other technology available now that can skip in inbox. For example, Shopify lets their sellers notify customers via Facebook messenger when a package has been shipped or has arrived. And Google’s app lets me know when my packages have been delivered.
 
You don’t have to re-invent the wheel with this stuff, but do make it easy to your customers to know the status of their orders. It’s not a good experience to be wondering where your package is. It’s an even worse one to not be able to find out.

## Conclusion
 
Ecommerce is gaining an edge on brick and mortar retail. It lets us skip the driving and the parking lots, for starters. The prices are often cheaper, and there’s better selection. But where ecommerce has lagged behind is the in-store experience itself. “Retail therapy” as some people call it.
 
A great shipping experience will never be quite the same as walking into Bergdorf Goodman or FAO Schwartz. But with a little finesse, it can definitely be memorable… and in a very good way.

## Back to you
 
What’s the most memorable box you’ve ever opened? Mom’s care package at camp? A subscription box for your favorite hobby? [Tell us about it on Twitter.](https://twitter.com/stickermule "Sticker Mule Twitter account")

There are countless ways to delight your customers and make your shipping experience more memorable with custom printed products. Check out more ways Sticker Mule can help your business grow.

<ButtonCta text="100+ ways to use Sticker Mule" href="https://www.stickermule.com/uses?ref=blog" />

Here are 7 ways to make your brands shipping experience more memorable. From unboxings to personalizations, we've got you covered!

Raster vs. vector images – what's the difference?

Basically raster images are made up of a bunch of tiny pixels vs [vector images](https://www.stickermule.com/redraw) which are made from mathematical paths.

<YouTubeVideo videoId="1vUG2AbZTnI?rel=0&showinfo=0" />

Why is this difference important and what does it actually mean?

## What is a raster image?

A raster image is a term in computer graphics and digital photography. A raster, also called a bitmap image, represents a rectangular grid of pixels. 

They are viewable using a bitmapped display or another medium.

### How do you increase the size of a raster image? 

Let's pretend you have a raster image that is 300 x 300.

While it's easy to make an image smaller, increasing the size usually means decreasing the resolution. Although with AI tools, it is possible to increase your artwork resolution.

[Upscale your images for free with AI](https://www.stickermule.com/upscale) 

## What is a vector image?

A vector image or graphic is a type of image defined on a plane, connected by lines and curves. They form shapes based on mathematical equations. And because of this, if you zoom in or out, the lines, curves, or points always remain smooth.  

### What are the uses of vector graphics? 

Vector graphics are used by artists who are creating illustrations, logos, and other designs that are going to be printed on big surfaces. This is why a lot of designers prefer to [convert their images to vector](https://www.stickermule.com/blog/how-to-convert-any-image-to-vector) before printing them out. 

### How do you increase the size of a vector image?

Now let’s pretend you have a vector image that is 300 x 300.

Because a vector image is made up of mathematical paths, you can increase the size of the image as much as you want and it would never decrease in quality. You could literally increase the size to 3 million x 3 million and all the details would still look sharp (assuming your computer could handle a file that big).

This difference usually makes vector images a superior option, especially when it comes to print. However, there are times when using raster images might be your best option. For example, photographs are always raster images. Converting a photograph to a vector image is possible, but will usually result in a drop in detail.

![Raster vs. Vector Images](https://storage.googleapis.com/sm-content/blog/18e4623450fdddec21bd7b6bc0ded052ce0e562a)

## Raster vs vector image comparison 

In this case, you might want to keep your image a raster file. As long as the resolution is [at least 300 pixels per inch](https://www.stickermule.com/support/artwork-ppi), your image will be able to be printed just fine.

<ButtonCta text="Try printing your photos as stickers!" href="https://www.stickermule.com/uses/photo-stickers" />

It's also common for vector images to be converted to raster images to make them more accessible on the web. For example, Google’s standard logo on Google.com is actually a .png file, while the design itself was originally created using a vector editing software. The .png file is very small (16kb) and makes for a quick loading page. But when it comes to printing, Google would want to use a vector version of their logo.

If you plan on using a logo, text, or illustration for print, we recommend tracking down a vector version of the artwork if possible. Otherwise, try to get the highest resolution version of the artwork possible.

### What are the common raster file types?

- [.png](https://www.stickermule.com/blog/how-to-convert-png-to-svg)
- .jpg or .jpeg
- .gif
- .tif
- .psd

### What are the popular raster-based image editors?

- Adobe Photoshop
- GIMP
- Photo-paint

### What are the common vector file types?

- .eps
- .ai
- .pdf
- [.svg](https://www.stickermule.com/blog/how-to-convert-png-to-svg)
- .sketch

### What are the popular vector-based image editors?

- [Adobe Illustrator](https://www.stickermule.com/blog/how-to-design-stickers)
- Sketch

### How do you convert raster images to vector images? 
[Redraw](https://www.stickermule.com/redraw) is a service that upgrades any raster image to vector format for a flat rate of $19.

Simply upload your artwork and checkout. Within a few hours we’ll send a proof showing how your new artwork will look. You can request changes to the proof for free until you’re happy (or cancel if you’re not happy).

<ButtonCta text="Vectorize any image professionally for just $19" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/redraw" />

Raster images vs vector images, what is the difference? Simply put, one is made up of pixels and another is made of mathematical paths, find out more about each type of image inside!

Raster vs. Vector: what's the difference?

Full bleed printing 101: Enhance designs with pro techniques

Full bleed printing is a printing technique that has become increasingly popular in recent years, especially in the world of graphic design. With its ability to create designs that cover the entire printable area, full bleed printing is an excellent option for businesses and individuals who want to make a bold statement with their printing materials. 

![full bleed poly mailers custom](https://storage.googleapis.com/sm-content/blog/44c912ed-30d5-42a6-ab7b-28e88fbfbebc)

In this blog post, we'll explore what full bleed printing is, the benefits it offers, and how to create high-quality full bleed designs.

### What is full bleed printing?

Full bleed printing refers to a printing technique where the design extends to the edge of the paper or cardstock it is printed on, without any borders. Unlike standard printing, where there is a white border around the design, full bleed printing allows the design to cover the entire surface of the print material. This printing technique is a great way to create designs with a seamless look and feel, as it eliminates the need for borders and margins.

The term "full bleed" comes from the printing industry, where the term "bleed" refers to the area of the design that extends beyond the edge of the page. When printing a design with a full bleed, the printer will print the design on a larger piece of paper or card stock and then trim it down to the final size. This process ensures that the design covers the entire surface of the print material and doesn't require the need for any margins or borders.

For instance, we here at Sticker Mule offer full bleed printing on a few select items where borders are no bueno. These include:


- [Poly mailers](https://www.stickermule.com/products/poly-mailers "custom poly mailers")
- [Poly Bags](https://www.stickermule.com/uses/poly-bags "custom poly bags")
- [Shipping bags](https://www.stickermule.com/uses/shipping-bags "custom shipping bags")
- [Custom posters](https://www.stickermule.com/products/custom-posters "custom posters printed")
- [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom printed flyers")

### Benefits of full bleed printing

There are several benefits to using full bleed printing for your designs, including:

__Enhanced visual impact__: Full bleed printing provides a more visually impactful design, as it extends beyond the edge of the paper or card stock. The visual continuity this creates is sure to grab the attention of your audience.

__Increased design options__: Full bleed printing offers more design options than standard printing, as it doesn't have any borders or margins. This means designers can extend their designs to the edge of the print material, creating a more eye-catching and memorable look.

__Cost-effective printing solution__: Full bleed printing can be a more cost-effective printing solution, since, again, it gets rid of borders and margins. This means businesses can save money on printing costs while still getting a high-quality design that looks professional and visually impactful.

### Techniques for full bleed printing

To get the most out of full bleed printing, it's important to understand the techniques involved in creating high-quality designs. Here are some tips for creating designs that will look their best when printed with a full bleed:

__Proper design preparation__: Before printing a full bleed design, it's important to make sure that the design is properly prepared. This means making sure that the design has been created at the correct size and resolution, and that all images and graphics are of high quality.

__Selecting the right printer__: To get the best results from full bleed printing, it's important to choose the right printer. Look for a printer that specializes in full bleed printing and has experience working with a variety of materials, such as card stock, paper, and vinyl.

__Tips for printing high-quality full bleed designs__: When printing full bleed designs, it's important to use high-quality paper or card stock and to follow the printer's recommendations for printing settings. This will ensure your design comes out looking its best, with bright, vivid colors and sharp details.

### Common misconceptions about full bleed printing

Despite [its popularity nowadays](https://www.creativeboom.com/resources/enter-the-pentawards-2023/ "full bleed popularity in package design"), there are still some misconceptions about full bleed printing that can cause confusion for businesses and individuals. Here are some of the most common misconceptions, along with the truth behind them:

__Full bleed printing is more expensive__: This is a common misconception, as full bleed printing can actually be more cost-effective than standard printing. By doing away with borders and margins, full bleed printing can save businesses money on printing costs while still producing high-quality designs.

__Full bleed printing is only for large format printing__: Full bleed printing is not just for large format printing, such as posters and banners. It can also be used for smaller items, such as business cards and postcards, to create a more visually impactful design.

__Full bleed printing is only for graphic designers__: Full bleed printing is not just for graphic designers. With the right tools and resources, anyone can create high-quality full bleed designs, regardless of their design skills or experience.

### Conclusion

Full bleed printing is a printing technique that comes with a variety of benefits, including enhanced visual impact, increased design options, and greater cost-effectiveness. 

Just remember: to get the most out of full bleed printing, it's important to properly prepare your design, choose the right printer, and follow the relevant instructions for printing high-quality full bleed designs. Do this and you can be sure to create vibrant, eye-catching designs that will stand out from the crowd.

<ButtonCta text="Create your own full bleed custom mailers today!" href="https://www.stickermule.com/products/poly-mailers" />



Full bleed printing doesn't need to be hard. Here are some quick tips and tricks to get you started on designing full bleed printed products.

5 inexpensive ways to make your packages stand out

You just got a new order. 

A nice one. All that work – the marketing, the website, the product, the sourcing, the transaction processes – paid off. Everything worked! 

Now that order has to get packaged up and sent to the customer. It’s got to survive the journey and arrive at your customer’s door intact. When they open it, everything has to be perfect. 

The moment of unboxing is so critical to the customer experience that people film this stuff. There’s a whole genre of unboxing videos now. [Even Mark Zuckerberg has done one](http://www.digitaltrends.com/virtual-reality/mark-zuckerberg-unboxes-the-oculus-rift-in-facebook-live-video/).

[![Zuckerberg Unboxing Oculus](https://storage.googleapis.com/sm-content/blog/6c93e85d40c915b3c628cc41850676882bfaf912)](http://www.digitaltrends.com/virtual-reality/mark-zuckerberg-unboxes-the-oculus-rift-in-facebook-live-video/)

*Mark Zuckerberg used an unboxing video to show off the Oculus Rift. Note how many views this video got.*

If someone makes an unboxing video of one of your packages, your product will be the star, of course. But the packaging you ship it in is the stage. 

Don’t underestimate how powerful this is. The packaging you use is part of the customer experience. But it’s even more than that – packaging has become part of the product. It may only catch your customer’s attention for a moment, but it will frame how they see (and talk about) your product forever.

Packaging may not have such a short shelf life, either. Ever saved a nice box to use it again? Good boxes get around. Good shopping bags do, too.

## The research on why packaging matters

There’s some new research out that really shows how powerful – and profitable – good packaging can be.

Here’s the first data point. This is how much packaging affects brand perception:

![Packaging Affects Brand Perception](https://storage.googleapis.com/sm-content/blog/e7913f9edaf9b9eaaaea05af1fe667be0166379c)

Notice how luxury brands are more affected by packaging. It’ll come up again.

And here are the specific ways packaging affects brand perception:

![Specific Ways Packaging Affects Brand Perception](https://storage.googleapis.com/sm-content/blog/0988da78e038efcd1bfd3d57b2b8bee27f0bf2f5)

The increases in “makes the brand seem more upscale” and “gets me more excited about receiving the package” are what’s changed most in the last year. This may suggest a shift in how customers perceive the importance of packaging. 
That importance does seem to be growing – [YouTube reports that viewership of unboxing videos is up 57% since last year](https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-insights-stats-data-trends-vol7/).

Know what else packaging affects? Word of mouth – one of the most effective marketing tactics ever. As this study says, “gift-like packaging also encourages word-of-mouth marketing. Half of shoppers (50 percent) say the use of branded or gift-like packaging for online orders makes them more likely to recommend the product to friends, compared to 40 percent in 2015.” 

This is especially interesting. If packaging can affect word of mouth so much, the moment when customers open your packaging might be the best time to ask them to refer your company to a friend. A package insert that someone could give to a friend for a discount on their first order might work. 

But before you bust out the printer, keep in mind that the influence of packaging depends on the product that is being shipped. Not too surprisingly, the packaging for household goods had less of an effect than for luxury goods. 

![Premium Packaging Matters](https://storage.googleapis.com/sm-content/blog/ed948cd8d006d98f13d8170f3d8a82c201cdf708)

There’s one last benefit of better packaging: It has a direct affect on your bottom line. Better packaging makes people more likely to order again. 

![Better Packaging Helps Reorders](https://storage.googleapis.com/sm-content/blog/acf2781a07868a992a05e6522436f1979e9281fa)

So it looks like it’s worthwhile to invest in better packaging. Fair enough – but how? And how to do it without breaking your budget? 

Have no fear. Any one of these five tactics can help:

## 1. Inserts

Inserts are a proven tactic for increasing order size, word of mouth, loyalty and more. They don’t have to cost very much, either. 

You could retrofit the design of a business card to become an insert if you wanted. Print a couple hundred of them as a template, then handwrite a custom code or codes as needed. Business cards can be printed for as little as 2 cents each.

Don’t forget postcards, either. They’re big enough to write a note on. 

The handwritten note tactic is becoming quite the trend. Many online retailers say they’ve had success with this.

![Add Inserts to Your Packaging](https://storage.googleapis.com/sm-content/blog/3f994304169556810ff182ab0467c324f65aff18)

Personally, [I love the idea](http://www.wix.com/blog/2015/11/14-brilliant-packaging-ideas-for-ecommerce-sellers/), but it seems like a lot of work. I still remember being up until 2am to get a big order out, and the idea of having to hand-write a thank you note/ insert card for each order makes me feel tired even now.

Then again… maybe the note doesn’t have to be very long. [This company](http://www.packagingdigest.com/packaging-design/trends-in-ecommerce-packaging-center-on-design1512) made an impression just by writing the customer’s name inside the box. All that takes is a Sharpie.

![One easy way to make an impression with your packaging](https://storage.googleapis.com/sm-content/blog/cddf73e90e53c3624f402cfd8ef4a151241ed0ee)

A few other ideas for “inserts”:

- Candy: Kinda the retail equivalent of the chocolate mint on a hotel pillow.
- Review request: Because more reviews means more orders. 
- Product samples: These aren’t free, but they can increase sales by a lot. 

Learn more about [how to create package inserts that work](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work).

## 2. Printed boxes or mailers

I know – you think you don’t have budget for a custom box. 

But you can cheat... and “print” your own boxes with a custom stamp. A custom stamp with art and text that’s 5 inches long x 5 inches wide costs around $70-$100. That’s not free, but would let you have boxes like this:

![Hand stamped boxes](https://storage.googleapis.com/sm-content/blog/b69847aa3047775a3ca1b6712b84da35c1dee151)

*The Etsy shop Heirloom Home and Studio ships with standard cardboard boxes pressed with a custom stamp.*

If a custom stamp won’t work, consider using standard stamps used in a creative way. There are also roller stamps that can be made to look like your package is wrapped with ribbons. Roller stamps can be made with food designs, clothing designs, plant designs… you name it. 

Of course, while stamping is nearly free, it does take time. Ideally, you’d have a spare gang of little kids hanging around who just want to decorate boxes all day. 

![Trunk Club Boxes](https://storage.googleapis.com/sm-content/blog/a3c6bb08be80498b367c1eaacffec65d6e018d2c)
*An example of the printed boxes Trunk Club uses for its orders. This is also a clever example of another way to make your packages stand out – use a design that makes the box look like something more than just a box and [ties into a theme](https://www.stickermule.com/blog/online-crafters-save-time-money-with-creative-packaging).*

[Poly mailers](https://www.stickermule.com/products/poly-mailers) are an easy way to save on shipping and can be done in small batches with custom designs. These work best for apparel, t-shirts and other non-breakable items.

![Full Color Poly Mailers](https://storage.googleapis.com/sm-content/blog/a5e7a080270c2253f834ffd4d135bbc5b8a4fd51)

I actually used a [bubble mailer](https://www.stickermule.com/products/bubble-mailers "custom bubble mailers") for a mailing a few years ago. It held a cover letter, a short report, and a clear plastic puzzle. The puzzle had a little metal bead inside that you had to roll around just so to open the puzzle. Inside the puzzle was a little card… and behind the card was the call to action. 

That mailing got a 20% response rate. 

Good packaging works for lots of things. ;)

## 3. Color

Color is one of the best, simplest branding tricks ever. For example – that printed box we just talked about? If your company has a signature color, you could skip the printed box. Just get a box in as close a color to your brand color as possible. 

The color should continue inside the box, too, of course. Your color of tissue wrap. Your color of ribbon. Your color of insert card. Product label. Order form. 

You can also use color in strategic spots, like this:

![Bright colors inside of box](https://storage.googleapis.com/sm-content/blog/05b2910018a6cc3da53fc5e9d8432c6c9b9696a6)

I think you get the idea.  :)

## 4. Unusual materials

It’s tempting to go with fancy ribbons and luxe papers. But simple, lower cost materials often work just as well. It’s the creativity they’re used with that makes them work. 

So don’t get too limited in your materials. Think beyond the packaging shop. I once used cut up raffia in a gift box product. It was a gift box of gold, frankincense, and myrrh, so the raffia was meant to look like straw from the manger. People loved it. And the raffia was definitely not standard packaging materials. 

Here’s a few other examples of distinctive packaging materials that can be had for cheap:

* Aluminum foil (not for exterior packages)
* Wallpaper
* Butcher paper
* Old, discontinued hiking maps
* Twine
* Wool or yarn

Pinterest is a treasure trove of ideas like this. Here’s a cool silver bubble mailer:

![Bubble Mailers](https://storage.googleapis.com/sm-content/blog/52d90b1998a17401aff7061d0529cabdcc522216)

Note that Behance logo. Behance is a hub of designers, including packaging designers. You might find your next package designer there. Or you could just shop for inspiration.

## 5. Strategic use of stickers

Ok – not to toot our own horn, but we think [stickers](https://www.stickermule.com/custom-stickers) can make almost any package better. [Here’s an example](http://www.underconsideration.com/fpo/archives/2012/01/a-christmas-pack-needs-description.php) of a fairly plain, staid cardboard box that’s instantly hip thanks to its sticker:

![Use stickers to add custom packaging and seal your box](https://storage.googleapis.com/sm-content/blog/330ead9b2b10864b555ca694462c23dd942d0685)

Here’s another [cool packaging sticker](https://www.stickermule.com/uses/packaging-stickers). Very similar to the first, but notice the orange tape. That’s not custom tape, but it further secures the box and adds to the appeal. 

![Use color tape to enhance your store packaging](https://storage.googleapis.com/sm-content/blog/14a2531f485c94b3038384cb4f967f084b5f2f14)

[Custom tape](https://www.stickermule.com/products/packaging-tape) is pretty cool, too. And it's [easy to design](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![cover-eco-friendly-packaging](https://storage.googleapis.com/sm-content/blog/381bb5cd39c67367e65415d49cbc6432315a03b4)

## Try to ship your packages out quickly
Sometimes it's tough to stand out just on appearance, but one easy way to stand out from everyone else is by providing super fast shipping service. Customers have a hard time forgetting your business if they get their order delivered in 2 days. Before you call us crazy, 2-day shipping is actually quite possible these days. You can use fulfillment service like [ShipBob](https://www.shipbob.com/ "ecommerce shipping fulfillment solution") where you send them all your products and they'll take care of everything else when an order comes in, including 2 day continental US shipping. 

But new tools even make it possible to do yourself too! You can use a self-service shipping service like [Shipstation](https://www.shipstation.com/ "best shipping service online") or [Ship by Sticker Mule](https://www.stickermule.com/ship "print usps labels free online") to speed up your own shipping process and get most packages to your customer's doorstep in 2 or 3 days.

## Word to the wise

While all these packaging ideas are fun, consider their durability as much as their looks. It’s not okay for your packages to arrive at your customers' doors trashed. 

So before you fall in love with a box, or any kind of packaging, test it. Buy about ten of the boxes. Mail a complete order to ten people you know. Get detailed reports – photos, ideally – of what the packages look like when they arrive. 

Pay careful attention to your results. These are only ten packages, remember. If you’ve been shipping for awhile, you know it’s that outlier package – the one that got caught in some machinery – that puts your entire packaging to the test. 

![Damaged Box Package](https://storage.googleapis.com/sm-content/blog/763c695214ffb5e97aa1023e21510b0078bfb11e)
*About 5-10% of ecommerce packages get damaged during shipping [(depending on which study you cite)](https://www.packworld.com/issues/operational-excellence/article/13366678/ecommerce-packaging-pitfalls-opportunities).

## Conclusion

Packaging is way more than just a fulfillment function. It’s become a core part of the customer experience. It influences word of mouth and improves loyalty. It can even become part of your marketing, like Chewy.com has done with its ongoing #ChewyBoxLove campaign.

![Facebook Packaging](https://storage.googleapis.com/sm-content/blog/4f91142092d07c2e036ca324cadafcb9ef85a8f5)

But while it’s really powerful, great packaging doesn’t have to be expensive. You just need to… um … think outside the box.

Want to make *your* packages stand out? Test some options out with our samples. Click the button below to start sprucing up your packaging for as little as $9!

<ButtonCta text="Order Packaging Samples" href="https://www.stickermule.com/samples" />

Check out these five simple ways to make your packaging stand out, without breaking your budget. 

8 graphic design trends getting popular in 2023

Graphic design is a fluid environment where, unlike in many other creative professions, [new trends](https://www.envato.com/blog/what-is-a-trend/ "graphic design trends change often") can come and go in a matter of months or even weeks.

But, while it can be hard to keep up with the innumerable short-lived tendencies that social media fires up and then promptly forgets about, you can always find a few more constant trends that become — and remain — popular for a much longer time span.

Below we’ll take a look at a few graphic design trends likely to gain popularity in 2023.

##Modern nature
![modern nature graphic design trend](https://storage.googleapis.com/sm-content/blog/4040fb94-aa13-4275-940c-6be5a96eda05)

Here’s a trend set to continue in demand for a long time. In fact, it can never really go out of style — only be transformed somewhat. After all, the craving for nature-like aesthetics is firmly rooted in our primordial psyche. 
With its rooty, earthy, leafy tones, modern nature is a flowing and lush design trend you can expect to see a lot of this year.

This is an incredibly versatile style choice, but it can feel particularly in place for environmental-themed leaflets and [posters](https://www.stickermule.com/products/custom-posters "custom posters printing"). Use it to great effect when advertising upcoming seminaries, workshops, or lectures that are all about being green.

##Expressive 3D
![expressive 3d design trend](https://storage.googleapis.com/sm-content/blog/97d396e4-f3c6-4be7-91de-a9236f74b07a)

The increasing use of new digital tools for graphic design — including [artificial intelligence](https://www.economist.com/business/2023/01/30/the-race-of-the-ai-labs-heats-up "ai tool race to be the best") — has helped fuel a constant search for novel ways to incorporate 3D in art. A prominent trend here is the emphasis on modern expressionism, where whimsical shapes jump out of the screen to try and grab your attention and feelings by the collar. 

Vague shapes with often fantastical or even disturbing design themes are a staple of the expressive 3D movement and can be equally used to entice or jar the senses. It’s all up to you, the artist.

The expressive 3D graphic design trend makes a great style for social media posts, websites, and music covers.

##Pastel maximalism
![Pastel maximalism graphic design trends](https://storage.googleapis.com/sm-content/blog/34caa732-837a-42a9-b91f-99eb2ddb7bb6)

A comforting graphic design trend with a dash of fanciful, pastel maximalism shows you can reinvent the old without being conventional — or boring. 

Here the visuals are often blurry, cloudy, and dreamy. The gradient motifs can strike any shade and hue, mixing bright and vivid with soothing and relaxing, making it a perfect design trend for anything from websites to [custom product packaging](https://www.stickermule.com/custom-packaging "packaging personalization").

##Punk revival
![punk revival graphic design trends](https://storage.googleapis.com/sm-content/blog/5f2da6db-4ead-45ef-8eba-02b6e312f75e)

A great way to harness anyone’s inner nonconformist, punk revival can go for a blatant anti-establishment look, can be chaotic, can be dark, and, importantly, can be a lot of fun to work with.

Thick sans-serifs and a tumultuous jumble of lines punctuate a visual style that seeks out anarchy and revels in its rejection of everything ordinary and standard. In a way, you could say it’s a graphic design trend that rejects trends.

Punk revival goes hand-in-hand with posters such as punk rock concert [posters](https://www.stickermule.com/products/custom-posters "custom posters printed"), albums, and social media posts.

##Experimental escapism
![Experimental escapism graphic design trends](https://storage.googleapis.com/sm-content/blog/3fcdc8f6-f4a0-46d8-80a0-c0829e0be482)

Escapism has been trending for a while now. Powered by new technological tools, including AI, and inspired by futuristic projects such as the metaverse, experimental escapism is a new branch of a bold, imaginative trend that’s far from extinguishing itself.

Experimental escapism makes the incongruous possible; it's an adventurous, but reassuring graphic design trend that dares you to imagine new ways to get away from the commonplace of our humdrum world.

A style fit for use anywhere on the internet, it can also look great on physical printouts including [wall decals](https://www.stickermule.com/products/wall-graphics "custom printed wall graphics") and even [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirt printing").

##Abstract gradients
![Abstract gradients graphic design trend](https://storage.googleapis.com/sm-content/blog/087bcdc9-d193-4543-8b71-b2f282240780)

If you like to put diffuse colors and hues to good use, with lots of hazy and often fluid or even watery blotches across a screen, you’ll find abstract gradients to be right up your own foggy alley.

Lots of pinks, blues, and orange shades are a must here, creating an otherworldly, dream-like atmosphere that communicates tranquility and a sense of confidence. It can show you understand yourself and know exactly where you’re headed.

Abstract gradient graphic design trends are popular in online presentations and infographics but are also easy to integrate into your company’s overall visual style. However you employ them, they’ll be sure to make your style stand out from more mundane choices.

##Holographic design
![Holographic designs graphic design trend](https://storage.googleapis.com/sm-content/blog/d0ce1e76-6603-4e61-b078-60653c91ff83)

Bring some wavy depth and variation to anything from your social media or web pages to your packaging. A holographic design will do that while catching the eye with the perpetual motion of its mercury-like shapes. 

A gradient of soft colors that blend easily into one another makes this a great design trend of 2023 for emphasizing creativity. Refusing to conform to hard lines and angles, holography is a perfect trend to incorporate into printed materials such as brand [stickers](https://www.stickermule.com/products/holographic-stickers "custom holographic stickers"), decals, and [flyers](https://www.stickermule.com/products/custom-flyers "custom printed flyers").

##Nostalgia (‘80s and ‘90s)
![Nostalgia (‘80s and ‘90s) graphic design trends](https://storage.googleapis.com/sm-content/blog/169726ca-1424-4151-8005-10525a80da2a)

Step back into the ‘80s or ‘90s with simpler shapes, big filled-out letters, and vibrant, loud colors. With a nod to the aesthetics of past TV shows, ads, music, and fashion styles, the nostalgic graphical design trend is all about cherishing the best aspects of a formative time for our modern culture.

This style is excellent for large printed materials: you can’t go wrong using it for [posters](https://www.stickermule.com/products/custom-posters "custom wall posters") or [wall decals](https://www.stickermule.com/products/wall-graphics "custom wall decals printing service").

##Capping off

The above are just a few of the many graphic design styles getting (or remaining) trendy in 2023, but they’re a fabulous starting point for the adventurous designer looking to explore styles new and old.
Whether you opt for the down-to-earth of modern nature, the joie-de-vivre in the colorful explosion of a holographic design, or the funky looks of punk revival, the design trends above can be a source of inspiration for all kinds of events, occasions, and products.

Use [Studio](https://www.stickermule.com/studio "studio free online image design editor") to try your hand with a new style for your printed stickers, posters, flyers, or other advertising products.

<ButtonCta text="Start designing on Studio for free!" href="https://www.stickermule.com/studio" />


Graphic design trends in 2023 are already evolving from 2022. Find out which graphic design trends are getting more popular in 2023.

How to create custom package inserts that work

So you’ve got your next order nearly all packed up. You’ve checked the packing list. You’ve made sure the order won’t get damaged on its way… and now you’re about to seal up the box.

Wait!

Where’s the package insert?

## What is a package insert?

A package insert gives you the opportunity to earn more sales, nab a new customer or even clear some old inventory. All it takes is a simple slip of paper or [printed flyer](https://www.stickermule.com/products/custom-flyers "custom printed flyers").
Package inserts don’t have to be anything more than a note. Many Etsy sellers send a simple, handwritten thank you note with every order. Or a printed business card with a coupon code. Like this:

![Thank You Insert 10percent off](https://storage.googleapis.com/sm-content/blog/736322e69ec43288ce7cec5d8d51329e8408a07f)

But that’s just the beginning of what you could do.

I know - you’ve got enough to do already. You just want to get this package out the door. Is messing around with a package insert going to be worth it?

In a word: Yes.

 ## Why you should create customized package inserts 

Still not convinced that package inserts should be part of your regular packaging and shipping routine? 

### Package inserts get noticed

We’ve written about how special the unboxing moment is for shoppers. Including a package insert in the box means your message is part of that magic moment. Package inserts – especially nice ones – get read. Maybe it’s because they remind us of the gift cards that come along with presents.

### It costs little to nothing to deliver the package insert

You’re already shipping the box. It’s unlikely that the few extra grams of weight from the package insert are going to cost you any more.

### Package inserts can be made for pennies each

If you’re a micro-business, you could just handwrite your package inserts. Use nice stationery paper or any interesting craft paper. For a more automated or scalable approach, you can also create package inserts from [custom printed flyers](https://www.stickermule.com/products/custom-flyers "custom flyers quick") featuring some of your branding and maybe even a coupon! 

(Speaking of coupons, just for reading this far down our blog post, here's [$10 off your next order](https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog) today at Sticker Mule!)

### Package inserts can be customized

Personalization is one of the biggest trends in ecommerce right now. Witness how many Etsy stores offer personalized goods. Package inserts are a fantastic way to personalize a message, or to send an offer targeted to a particular customer group.

### Package inserts convert 

The average conversion rate for package insert marketing programs is .35%. It can range from .15 to 1%, but .35% is average. And that’s for acquisition – for inserts sent to someone who doesn’t know your company. If package inserts work that well for acquiring customers, they could get double that conversion rate (or better) from your existing customers.

How well your package inserts convert depends on a lot of things, of course. But one of the best ways to draw attention to them is to make them interesting in the first place.

## What do package inserts include?

Spending the time to create a handwritten note is great. But if your business is too busy to write a note for every order, consider printing.

You can have inserts printed as if they were business cards, postcards or even [flyers](https://www.stickermule.com/products/custom-flyers "custom flyer printing"). All these formats are affordable, which means the ROI on using package inserts can potentially be HUGE.

Want to stand out a little more? Use a format that might get used again. Like a bookmark. Nice quality bookmarks might cost a little more to make (or take a little more time to make) but if they’re nice, they’re likely to get saved and used. That means more “impressions” for your insert. Adding a nice quote to the bookmark, and toning your branding down can help, too.

Another option is a gift tag. You can buy nice [custom-made gift tags on Etsy](https://www.etsy.com/listing/242304833/printable-thank-you-tags-customer-gift). Or you could make your own. Or you could just punch a hole in the corner of a business card. Voila – your business card has become a gift tag.

![Thank you for your order](https://storage.googleapis.com/sm-content/blog/c1b0d5511190d762a16bb8ed5530d25a0f1cd02b)

Do you want to create your own [business card sticker](https://www.stickermule.com/uses/business-card-stickers)?

You can still personalize printed inserts, of course. Consider leaving the salutation empty on the printed versions. Then just write in each customer’s name before you drop the insert into the box. Got even three seconds more time for that insert? Sign your name to the card.

### Use more than one package insert

Sometimes it’s nice to vary the package inserts, too. You could even A/B split test your package inserts to see which offers tend to do best. Or you might want to include a specific package insert for large orders, for instance. Or a different package insert for first-time orders.

If you have a standard package insert, and only use an alternative insert once in a while, consider getting the standard one printed. Then handwrite the one you use less often.

Or print your own inserts at home. There’s plenty of stylish paper that would stand out and can work in a standard printer. Just avoid most handmade papers with home printers… they can really mess up the insides of your printer.

Of course, you could also [customize your package inserts with stamps or stickers](http://www.onsuttonplace.com/etsy-what-ive-learned-and-tips-for-success/), too. There’s more than one way to get a message inside a box!

![custom-packaging-sutton-place-designs](https://storage.googleapis.com/sm-content/blog/157734d46ad5f5e93dae62995f661d69b6b7536b)

So now you’ve got ideas for possible formats for your package inserts. So now, what should yours say? You could…

### Offer free shipping on their next order

Free shipping is one of the all-time best offers. It might not feel like the most creative option, but it’s proven to work.  

### Offer a discount on their next order

Either percent off or dollars off.

### Ask for the customer to leave feedback about their order

Research has shown that the more reviews a product has, the faster it sells. So getting people to leave feedback can be a great way to increase sales.

### Offer a list of special sales items

Got some inventory you want to move, but don’t have enough of it to offer it to everyone? Make up a couple of flyers and put them in the boxes of people who bought related items. This gives them a special deal and lets you free up some space.

### Offer a discount they can share with a friend

Make it just one friend, and give your existing customer a benefit, too. Like “Know someone who would like [Your Online Shop]? Here’s a coupon for them to get 20% off their first order. When they use it, we’ll send you a coupon for 10% off your next order, too.”

### Offer samples 
We’ve written about product samples in the past. These are technically package inserts, so you might want to consider adding a few samples, too.

Or just give them an interesting little gift. This Etsy store has a printed business card to use as a thank you note. On its own, it’s nice… but not noteworthy. But when they add the cute little [customized paperclip with a rose](https://www.etsy.com/listing/260951692/flower-planner-clip-planner-paper-clip)? Then they’ve given the customer a gift.

[![customized-paperclip](https://storage.googleapis.com/sm-content/blog/664dbbfc777f8fecc8b635c5e5911da55ded1567)](https://www.etsy.com/listing/260951692/flower-planner-clip-planner-paper-clip)

Gifts like this are even better if they’re associated with your business. If this seller created faux fabric flowers, then this little paper clip gift would have added meaning.

### Ask them to share about their purchase on social media

This type of user-generated content is great for business. If you ask nicely, you can use these social shares in your marketing, too. 

For instance, you can re-share any posts from customers. Or you can add a little “as seen on social media” section to your website or your email updates.

At [Sticker Mule](https://www.stickermule.com/), we include an insert in every purchase that is signed by the staff member that worked on the order. On the other side we ask if they'll share a photo or video on Instagram and mention [@stickermule](https://www.instagram.com/stickermule/). We see hundreds of photos and videos every week and often repost them on our Instagram feed.

![Sticker Mule Cheers Insert Card](https://storage.googleapis.com/sm-content/blog/e6f6fc043df88facdc702fa92e536107557d2078)

Look at samples and try to [create your own *Thank You* stickers](https://www.stickermule.com/uses/thank-you-stickers)

## How to create customized package inserts

Catalog companies have been using package inserts for decades. They’re one of the oldest and most effective marketing tactics around. That’s why these retailers use their own package inserts… but also why there are package insert swap programs, too.

Yep – you can pay to have your package insert put into another company’s packages. Usually this sort of swap only happens with big companies, so the swaps are bought by the thousands. 

But you could possibly set up a smaller swap, too.

You’d need to find a company that is complementary to yours, but not a competitor. They could be larger or smaller than you. If you were on a tight marketing budget, you could just swap inserts if the company ships about as many packages as you.

Or if you had a little budget, you could pay about $20 to $30 per thousand to get your packages inserted into another company’s boxes.

If you can work out a deal with even a couple of complementary companies, your package insert program could become a reliable way to find new customers, too.

One thing to remember as you test this new marketing channel: Track how often the customers you get through package inserts re-order. In other words, track what the lifetime value of your customers is, based on the different marketing channels you get them through.

Who knows… maybe your package insert customers tend to order six times each, making their lifetime value well over $200. If they re-order that much, you might be able to afford $37.14 to get them in the first place.

Also track each package insert partner separately. Some sellers may end up being better partners for you than others.

Package inserts are an easy way to increase loyalty and attract new customers. They work even for small online crafters and shops because they’re so affordable. All you need is a few seconds and a pen and paper.

## Create your own personalized package inserts

Are you including a package insert or a thank you note with your orders? If you are, what does it say? Is there a particular offer that seems to work best?

Want to get started making your own package inserts? Why not start with some [custom stickers](https://www.stickermule.com/custom-stickers "custom printed stickers") or [labels](https://www.stickermule.com/custom-labels "custom labels")? Get $10 off your first order when you sign up by clicking the button below.

<ButtonCta text="Get $10 credit" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

Package inserts get noticed, convert, and can be customized. Learn how to use inserts in your orders & packaging. 

Die cut stickers vs. kiss cut stickers 

What's the difference between a [die cut sticker](https://www.stickermule.com/products/die-cut-stickers "custom die cut sticker printing") and a [kiss cut sticker](https://www.stickermule.com/products/kiss-cut-stickers "custom printed kiss cut stickers")?  Although they look similar, a die cut sticker has a backing that is cut to the exact shape of the design. A kiss cut sticker typically has a square backing around the design that's bigger than the sticker. 

When using the same artwork, both types of sticker can be cut into any shape and they both look exactly the same when applied to a surface. So, which should you choose?

<YouTubeVideo videoId="vjblLJPQykI?rel=0&showinfo=0" />

[Die cut stickers](https://www.stickermule.com/products/die-cut-stickers "custom die cut stickers") are cut straight through the vinyl and paper backing to fit the exact shape of your design. This makes for a great looking sticker even before it's applied.

[Kiss cut stickers](https://www.stickermule.com/products/kiss-cut-stickers "custom kiss cut stickers") are only cut through the vinyl -- the paper backing stays intact. You can print on the vinyl around a kiss cut sticker to add extra style to your design.

![die-cut-stickers-vs-kiss-cut-stickers](https://storage.googleapis.com/sm-content/blog/1d8fffe31ef19dc89d0ff887e624ccca66f63e2c "Die cut stickers vs. kiss cut stickers")

When should you order die cut or kiss cut stickers? [Die cut stickers](https://www.stickermule.com/products/die-cut-stickers) are more popular because people tend to prefer their presentation.

[Kiss cut stickers](https://www.stickermule.com/products/kiss-cut-stickers) are ideal for delicate designs as the backing helps protect your sticker while it's being transported. Kiss cut stickers also tend to be easier to peel so they're worth considering if you need to quickly peel lots of stickers. Because you can print on the vinyl around the sticker, they're great for adding extra design detail or information.

## What is a kiss cut sticker?

A kiss cut sticker is a type of sticker that has been cut into a specific shape using a die-cutting process. This process involves using a sharp blade to cut through the vinyl material of the sticker, leaving the adhesive backing intact. The result is a sticker that is easy to remove from the backing and apply to any smooth surface. One of the most popular uses for kiss cut stickers is for labeling and branding. These stickers are great for companies to put their logo or product name on and it can be used for items such as laptops, water bottles and more. They are also popular among artists, as they can create intricate designs and shapes that can be applied to a variety of surfaces. They are versatile and durable and can be used for both indoor and outdoor applications.

### Examples of kiss cut stickers

![kiss-cut-stickers-append-to-js](https://storage.googleapis.com/sm-content/blog/a6757134158aab38fa0720adb3084429028b54f3 "Example of kiss-cut stickers") 
![kiss-cut-stickers-jill-and-nathan wedding](https://storage.googleapis.com/sm-content/blog/fe6c029630c9f1ad8b5451bbead0436462e62724 "Example of kiss-cut stickers")

## What is a die cut sticker?

A die-cut sticker is a type of sticker that is cut into a specific shape using a die-cutting process. In this process, a sharp metal die with the desired shape is used to cut through the vinyl material of the sticker, removing the excess material and leaving the design in its specific shape. This allows for a wide range of possibilities when it comes to the size and shape of the sticker, as the die can be custom made to cut the sticker into any shape. This process is the opposite of kiss-cut, where the backing is not cut, just the top vinyl.

### Examples of die cut stickers

![die-cut-stickers-dayton-clean-coders](https://storage.googleapis.com/sm-content/blog/61375789b3d21fccd586524b2f03b1e22206aec4 "Example of die-cut stickers") 

![die-cut-stickers-dropbox](https://storage.googleapis.com/sm-content/blog/d26fa5a1d5731a2630032ea9a3c3b519c44dbff8 "Example of die-cut stickers")

Looking for some sticker-making inspiration? [Check out the different ways people use our stickers.](https://www.stickermule.com/uses "Uses for die-cut stickers and kiss-cut stickers") 

Then get started making your own, with little investment, try creating 10 stickers for just $1 by clicking on the button below

<ButtonCta text="Get 10 stickers for $1" href="https://www.stickermule.com/dollar" />

A die cut sticker has a backing that is cut to the exact shape of the design, while a kiss cut sticker includes additional backing around the actual sticker. 

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