Colour was disappointingly murky

Our brand colour, “W’ZIS Red,” is a very straightforward bright red. It is generally super easy to replicate out of CMYK: 100% magenta, 80% yellow. Unfortunately, the tape we received was a dull, murky red, not the bright and punchy result we expected. I wish I had ordered a test strip or a single roll first. We won’t be able to use this, which is a shame because it would have looked fantastic.