Works great, priced great!

I have been looking at semi-automatic label dispensers for a while now, but they were just too expensive...like $500+. I got the email announcement for this product and ordered one the next day. The Sticker Mule dispenser is a bargain and does exactly what it's supposed to do. I just finished stickering 500 product boxes and using the label dispenser was about 4x faster than doing it by hand. It seems well designed and constructed. The stickers are also presented in a vertical orientation rather than horizontal. Horizontal seems to be the most common industrial standard, but the Sticker Mule design is probably the most flexible in terms of supporting a wide variety of label shapes and sizes. Basically horizontal dispensers can't handle long labels, but this one can. My only real complaint is the automatic power-off time is way too fast. I found that if I walked away to do something during a labeling session the dispenser would be shut down when I got back. I feel like 30-60 minutes would be good, but it seems to be 5-10 minutes. Dispensing a label did not appear to reset the timer...which doesn't really make sense because I used it for an hour straight with no problems. However, I left the printer for a few minutes, came back, dispensed a label, and it still shut down a few seconds later. Could be a glitch in the programming logic or a fluke. I haven't used it enough to be sure. I also wish the cord was 9 feet instead of 6 feet and had some provision to wrap it on the machine for transport and storage...but for $180 + free shipping, that's nitpicking.