15 awesome transfer sticker designs 

Since launching [transfer stickers or vinyl decals](https://www.stickermule.com/products/transfer-stickers) we've seen thousands of incredible designs. Transfer stickers are significantly more difficult to create at every stage from proofing to artwork creation to manufacturing. 

The weeding process is extremely intricate and so our teams have worked closely with our customers to produce their designs. And while we've created [videos and guidelines](https://www.stickermule.com/support/how-do-i-design-a-transfer-sticker) to help, Sticker Mule is proud to reproduce and improve on most transfer design artwork for free. We offer unprecedented design freedom and our free proofing process makes ordering a breeze. 

Since soft launching, we’ve already produced transfer sticker designs for hundreds of customers that were turned away from other vendors. 

Here are 15 awesome transfer sticker designs:

### 1. _I'm Local_ by Corey Sweeter



![Im Local Transfer Sticker](https://storage.googleapis.com/sm-content/blog/2110006d8a5c0da0c1b8e3221b6d0b91f4751afc)



### 2. _Intricately_ by JoAnn Barron



![Intricately Transfer Vinyl Decal Sticker](https://storage.googleapis.com/sm-content/blog/affd9f7321857bbcfc744cf55060e08603e60012)




### 3. _Impact Ink_ by Giv Parvaneh



![MtVernonTX ImpactINK-Transfer Decal](https://storage.googleapis.com/sm-content/blog/d57f6f7c762af4f6a4a82a49481367af7af109cf)



### 4. _Cody Mack Putters_ by Keith Cansler



![Cody Mack Putters Transfer Sticker](https://storage.googleapis.com/sm-content/blog/4a8b3a303f52cda4d6040cbd19f7d89c95b0981c)




### 5. _Focus on the Beer_ by Ryan Hannigan



![Focus on the Beer Transfer Sticker Design](https://storage.googleapis.com/sm-content/blog/e77ddb5c1dd0c537dc8e6f52a37505c9b5f448a0)




### 6. _Vox_ by Kim Steins



![Vox Transfer Sticker Design](https://storage.googleapis.com/sm-content/blog/6c6479e31b8744009645381303fd1e559967f15f) 




### 7. _Dove_ by Julia Sprow



![Dove Transfer Sticker Design](https://storage.googleapis.com/sm-content/blog/5bae7210c9efe9b9a9b86daa22606d44e1ee3075) 




### 8. _Honestly Co_ by David Horne



![Intricate vinyl decal](https://storage.googleapis.com/sm-content/blog/a634e2a03a3c004081503b9b6557cf18103ea5ea) 




### 9. _Threatwave_ by Karen Sears



![ThreatWave Transfer Sticker Design](https://storage.googleapis.com/sm-content/blog/e3bfe250ab5506d6df6e1e21063ca0ea43709452)




### 10. _Sasquatch_ by Haden Farrell



![Sasquatch Transfer Sticker](https://storage.googleapis.com/sm-content/blog/007e73875d47a6cb066fc80a7cd9f1c2f992338f)




### 11. _Tigger Welding_ by Tyler 



![Welding Transfer sticker](https://storage.googleapis.com/sm-content/blog/dec2125160b7785b6eb5091f419e969712fbd4a4)




### 12. _TriLion Studios_ by Brian White



![Tri Lion-Intricate-Decal](https://storage.googleapis.com/sm-content/blog/493e6c760524178ea1fedae68b97de2b84ad74f8)




### 13. _Smile_ by Traveling Chris



![Traveling Chris Transfer Design Vinyl](https://storage.googleapis.com/sm-content/blog/ed74361382c621c3f5a279ec8d1ca67891a2949b)




### 14. _I/L_ by Greg Dundas



![IntricateVinylDecalTransferSticker](https://storage.googleapis.com/sm-content/blog/ce4ab889c3b4a7063ea379914300cda97a1ff4f8)




### 15. _TrainEat_ by Mario



![TrainEat Transfer Sticker](https://storage.googleapis.com/sm-content/blog/5da4c5a98d1bb7beabfaf36351cc6db6d2db9e75)

If you want to try your hand at creating [custom transfer stickers](https://www.stickermule.com/products/transfer-stickers), why not start today with $10 off your first order. Just sign up by clicking the button below.

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Transfer stickers can be tricky to design. Check out these 15 incredible transfer sticker designs. 

Hidden costs of a/b testing 

There's plenty of literature on the merits of A/B testing, but little information on its pitfalls. Most people in ecommerce, tech and startups would have you believe A/B testing is a must do activity when, in reality, it's often unnecessary and counterproductive. 

At Sticker Mule, we recently stopped actively A/B testing and I thought it'd be helpful to explain why. I should preface this by admitting we ran more than 70 conversion tests before making this decision and had only 3 significant winners. I don't know a normal ratio of tests to wins, but I suspect our situation is common. This isn't to say we don't believe in constantly working to improve conversion--we've found different ways, which I detail later. 

![The Hidden Costs of AB Testing](https://storage.googleapis.com/sm-content/blog/64feff7f772f6956dd6752f42069c17b12f845f0)

## The 6 hidden costs of A/B testing

### 1) Time
Resources are finite. Time spent on A/B testing cannot be spent elsewhere. How you use your time determines your growth trajectory. A/B testing is a growth tactic, but it's not always the best use of your resources. 

### 2) Lost conversions
Most conversion tests fail and underperforming variations cause you to lose conversions while they run. These lost conversions are an investment you make to improve your long term conversion rate, but don't forget they are a real cost. 

### 3) Performance
Related to lost conversions, A/B testing tools make your site slower and this also reduces your conversion rate--even for the control. The additional conversions you lose because of this performance hit are another, often ignored, cost of A/B testing. 

### 4) Confusion
A/B tests potentially confuse your team and customers. Customer service may struggle to properly service a customer if they don't know which variation the customer is viewing. You can educate customer service about the various tests your running, but, regardless, you're making their job more difficult. 
 
### 5) Speed
A/B testing slows down your organization's decision making. Some ideas are obviously good and adhering to a strict A/B testing process reduces your time to go live. Time is finite and the number of improvements you implement per year has a major impact on your growth trajectory. 

### 6) Focus
Usually, organizations congratulate themselves for investing heavily into conversion. This is evidenced by a Head of CRO or paying consultants. The largest cost is not the salary of those persons, but changing the focus of other team members such as designers, customer support, and developers. The success of a Head of CRO is usually at the cost of making other colleagues less successful in their primary roles. 

## How we improve conversion without A/B testing
Stepping away from A/B testing does not mean we have abandoned efforts to improve conversion. Rather we are improving our conversion through other methods (yes, A/B testing isn't your only option).

You can monitor your long term conversion trend rather easily via Google Analytics to gauge if you're making good decisions. And you can add more precision to this method of conversion rate monitoring by looking at your conversion rate trend by channel. 

With that in mind, we're doubling down on the following to improve our conversion rate:

### Usability principles
Adhering to thoroughly researched [usability principles](https://www.nngroup.com/) generally yields good conversion optimization results. 

### Design principles
In addition to usability principles, there are basic [design principles](http://www.amazon.com/Universal-Principles-Design-Revised-Updated/dp/1592535879/) that tend to improve conversion when followed. 

### The golden rule
"Do unto others..." is a guiding principle for most of our decision making and it works great with regards to conversion optimization.

### Solving problems
Solving actual pain points our customers experience is the primary way we've been able to improve our conversion rate and strengthen our brand. 

## We haven't abandoned A/B testing entirely
I should admit that we still A/B test some ideas. Rather than adhering to a strict A/B testing process, we let our team to A/B test ideas they're curious about. 

To minimize the likelihood of testing too much, we turned off our 3rd party A/B testing tool and integrated split testing into our code base. That means, in order to run a test, we need help from development to set it up. This extra effort discourages running careless tests and has the added benefit of eliminating the performance hit that comes with using a 3rd party tool. 

Finally, we're now able to A/B test entirely different versions of our code which is much more interesting than merely testing basic design changes via a 3rd party tool.

If our approach of improving conversion rate by solving problems rather than using an A/B testing tool appeals to you, you share some of [the characteristics we look for in team members](https://www.stickermule.com/blog/characteristics-we-look-for-in-team-members). 

Feel like you'd fit in well with our team? [Apply to join us](https://www.stickermule.com/careers). We'd love to hear from you.

A/B testing has multiple hidden costs. We decided to mostly stop a/b testing for 6 reasons. 

Die cut stickers vs. kiss cut stickers 

What's the difference between a die cut sticker and a kiss cut sticker?  Although they look similar, a die cut sticker has a backing that is cut to the exact shape of the design. A kiss cut sticker typically has a square backing around the design that's bigger than the sticker. 

When using the same artwork, both types of sticker can be cut into any shape and they both look exactly the same when applied to a surface. So, which should you choose?

<YouTubeVideo videoId="vjblLJPQykI?rel=0&showinfo=0" />

Die cut stickers are cut straight through the vinyl and paper backing to fit the exact shape of your design. This makes for a great looking sticker even before it's applied.

Kiss cut stickers are only cut through the vinyl -- the paper backing stays intact. You can print on the vinyl around a kiss cut sticker to add extra style to your design.

![die-cut-stickers-vs-kiss-cut-stickers](https://storage.googleapis.com/sm-content/blog/1d8fffe31ef19dc89d0ff887e624ccca66f63e2c "Die cut stickers vs. kiss cut stickers")

When should you order die cut or kiss cut stickers? [Die cut stickers](https://www.stickermule.com/products/die-cut-stickers) are more popular because people tend to prefer their presentation.

[Kiss cut stickers](https://www.stickermule.com/products/kiss-cut-stickers) are ideal for delicate designs as the backing helps protect your sticker while it's being transported. Kiss cut stickers also tend to be easier to peel so they're worth considering if you need to quickly peel lots of stickers. Because you can print on the vinyl around the sticker, they're great for adding extra design detail or information.

## Examples of die cut stickers

![die-cut-stickers-dayton-clean-coders](https://storage.googleapis.com/sm-content/blog/61375789b3d21fccd586524b2f03b1e22206aec4 "Example of die-cut stickers") 

![die-cut-stickers-dropbox](https://storage.googleapis.com/sm-content/blog/d26fa5a1d5731a2630032ea9a3c3b519c44dbff8 "Example of die-cut stickers")

## Examples of kiss cut stickers

![kiss-cut-stickers-append-to-js](https://storage.googleapis.com/sm-content/blog/a6757134158aab38fa0720adb3084429028b54f3 "Example of kiss-cut stickers") 
![kiss-cut-stickers-jill-and-nathan wedding](https://storage.googleapis.com/sm-content/blog/fe6c029630c9f1ad8b5451bbead0436462e62724 "Example of kiss-cut stickers")

Looking for some sticker-making inspiration? [Check out the different ways people use our stickers.](https://www.stickermule.com/uses "Uses for die-cut stickers and kiss-cut stickers") 

Then get started making your own, with $10 off your first order. Just sign up using the button below.

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A die cut sticker has a backing that is cut to the exact shape of the design, while a kiss cut sticker includes additional backing around the actual sticker. 

History of political stickers and buttons

People have been using "slogans" since the beginning of history—that is, pithy, memorable phrases used to rouse crowds to action or gain support for a cause. From battle cries to country mottos, people have always rallied around catchphrases to prove their where their loyalties. From the ancient Roman motto "Senatus Populusque Romanus" ("The Senate and the People of Rome") to Napoleon Bonaparte's war cry "Vive L'Emperor ("Long Live the Emperor"),  people—and governments—around the world have historically condensed their causes to just a few words that inspire allegiance and intimidate opponents.

In American society and government, this human tendency towards rallying around a few well-chosen words and phrases has taken a distinct form: that of political slogans. Phrases such as "I like Ike" or "Happy Days are Here Again" had an incalculable effect on the campaigns in which they featured and continue to play a huge role in public consciousness. Instrumental rallying cries like "No taxation without representation" or "The buck stops here" have proved invaluable to whole political movements. In the modern age, we still rely on slogans and catchphrases—but the ways we choose to display them have changed significantly throughout the years.

## Campaign Buttons
Moving through history, people found that merely repeating a catchphrase or slogan verbally (as in the case of a war cry) was not enough; they wanted to be able to physically display which side of the issue they stood on (and to potentially attract new converts to their cause). Politically, this physical representation first came in the form of buttons—ordinary brass buttons like you might find on any blazer or uniform. These brass buttons served as commemorative tokens for political efforts as early as George Washington's presidency in 1789.

![George Washington Inaugural Button](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/george-washington-button.png "George Washington Inaugural Button, 1789")

_George Washington Inaugural Button, 1789_ ([Source](https://historical.ha.com/itm/political/george-washington-inaugural-button-wi-11a-gw-1789-7-in-copper-designated-the-gw-in-oval-center-or-more-commonly-the-/a/333-16001.s))

Perhaps the first real presidential campaign (where opponents made public efforts against one another to win votes from the public) was in 1828, when Andrew Jackson ran against John Quincy Adams. Jackson, who had previously lost the election of 1824, was driven by his defeat to actively and aggressively campaign for voters' attention. Jackson's efforts included parades, events, and lots and lots of memorabilia. Along with snuff boxes, flasks, and various other trinkets, Jackson gave out many campaign medals and buttons in order to remind people of his military successes and seek votes.

![Andrew Jackson Campaign Medal](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/andrew-jackson-medal.png "Andrew Jackson Campaign Medal, 1828")

_Andrew Jackson Campaign Medal, 1828 ([Source](http://historical.ha.com/itm/political/tokens-and-medals/andrew-jackson-large-1828-campaign-medal-featuring-jackson-on-horseback/a/6009-48012.s))_

The campaign turned dirty fast, as both candidates set out to discredit one another through rumors and mudslinging. However, Jackson's intense merchandizing seems to have been effective, as he defeated Quincy Adams handily. In many ways, this messy campaign set the precedent for all following elections—and in many ways gave rise to the merchandised campaign strategies we see today.

[Campaign buttons](https://www.stickermule.com/uses/campaign-buttons) continued to be a mainstay of political elections, though most only showed an image of the candidate and his name. Images of Lincoln's face on medallions accompanied his run in 1860.

![Abraham Lincoln Campaign Button, 1860](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/abraham-lincoln-button.png "Abraham Lincoln Campaign Button, 1860")

_Abraham Lincoln Campaign Button, 1860 ([Source](http://www.loc.gov/resource/ppmsca.19430/))_

Eventually, presidential candidates began placing campaign slogans on buttons rather than just their portraits and a year or phrase. In 1924, Coolidge sought re-election through buttons emblazoned with multiple slogans including "Deeds, not words" and "Keep Cool-idge."

![Calvin Coolidge Campaign Buttons, 1924](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/calvin-coolidge-button.jpg "Calvin Coolidge Campaign Buttons, 1924")

_Calvin Coolidge Campaign Buttons, 1924 ([Source](http://www.dailymail.co.uk/news/article-2195614/Fasen-nating-Campaign-buttons-stick-generations-politics-Abraham-Lincoln-Mitt-Romney.html))_

Printing catchy slogans on campaign buttons quickly became par for the course in politics, with what is perhaps the most famous one appearing in 1952: the unforgettable "I Like Ike" buttons and merchandise that accompanied the political draft and presidential run of Dwight Eisenhower.

## Bumper Stickers
Dwight Eisenhower's campaign also marked the beginning of another long-lasting trend in political slogans: bumper stickers. [Bumper stickers](https://www.stickermule.com/products/bumper-stickers) were first invented after Ford came out with the Model A in 1927, and other companies were scrambling to produce similar cars. While previous models had much smaller bumpers, the large bumpers of the Model A seemed to invite decoration—and so, as simply as that, the bumper sticker was born.

![Ford Model A, 1927](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/ford-model-a.jpg "Ford Model A, 1927")

_Ford Model A, 1927 ([Source](https://upload.wikimedia.org/wikipedia/commons/0/0c/1928_Model_A_Ford.jpg))_

Eisenhower's campaign bumper stickers—decorated with the famous "I Like Ike" slogan as well as other campaign catchphrases—were among the first in what would become a long string of political bumper stickers (one that continues to this day). Eisenhower would successfully employ the same strategy in his 1956 re-election campaign, and virtually every presidential candidate since has used bumper stickers as a part of their campaigns.

![Eisenhower Re-Election Bumper Sticker, 1956](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/ike-and-dick.jpg "Eisenhower Re-Election Bumper Sticker, 1956")

_Eisenhower Re-Election Bumper Sticker, 1956 ([Source](http://www.britannica.com/event/United-States-presidential-election-of-1956/images-videos/Dwight-D-Eisenhower-reelection-bumper-sticker-1956/72256))_

From this straight-forward beginning, bumper stickers evolved to help people convey not just support for political candidate, but also their own personal, overarching political beliefs. Coinciding with the divisive Vietnam war of the late 50s, 60s, and 70s, bumper stickers covered the entire political spectrum, from pacifist sentiments like  "Make Love Not War" to the staunchly patriotic "America: Love it or Leave It."

## Bumper Stickers Today

Since then, [bumper stickers](https://www.stickermule.com/products/bumper-stickers) have proved to be a lasting and effective tool of political rhetoric as well as personal expression, despite the fact that they are often divisive. In fact, bumper stickers were taken to court in 1991 with the case of Baker v. Glover in Alabama. In this case, Wayne Baker fought for his right to keep a bumper sticker on his car despite the fact that it contained a curse word which many people found offensive. The court ruled that bumper stickers are an essential component of freedom of speech. In the ruling, Judge Myron Thompson stated that "for those citizens without wealth or power, a bumper sticker may be one of the few means available to convey a message to a public audience." In the eyes of the U.S. Government, bumper stickers are a perfectly legitimate way to display one's opinion, political or otherwise.

People share their political beliefs freely on the backs of their cars. Every modern presidential campaign is accompanied by numerous bumper stickers, usually designed to appeal to many different target audiences. Sometimes these stickers are official marketing tools of the campaigns, other times they are humorous spin-offs or parodies of political slogans.

![Anti-Obama bumper sticker](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/nobama-08.jpg "Anti-Obama bumper sticker")

![Anti-Bush bumper sticker](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/worst-president-ever.jpg "Anti-Bush bumper sticker")

_Anti-Obama and Anti-Bush bumper stickers mimic the designs of the official campaigns. ([Source](http://www.freerepublic.com/focus/news/2082152/posts?page=133) and [Source](https://www.flickr.com/photos/avatar1/466359710))_

To some historical and political analysts, this poses a problem. They've coined a term— "bumper sticker politics" — to describe the way that people will rely on slogans they have read or soundbites they have heard rather than taking the time to research the issues at play themselves. Others are concerned about the way that politicians seem to have become more concerned with branding and marketing than with actual content. 

It seems to many that the bumper sticker-ization of American politics has made it too easy for people to generalize views by narrowing them down to a pithy slogan or eye-catching design. Of course, this isn't a new phenomenon; public opinion has always been formed, at least in some part, through the chanting of catchphrases, slogans, war cries, and mottoes. Bumper stickers didn't cause a new way of thinking about the world—they just gave people a different way of expressing it.

## "I Voted"
Another interesting way that stickers have played into American politics is through the omnipresent "I Voted" stickers that are given out at the voting booths for every election from Town Council Chairman to President of the United States. These stickers first appeared in the 1980s as a way to encourage voting and advertise to potential voters, but with the advent of social media in the early 2000s, these stickers came more and more into the public focus. Today, people immediately post their "I voted" sticker selfie online to sites like Facebook, Instagram, and Twitter mere moments after walking out of the voting booth.

![I Voted sticker](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/i-voted-sticker.jpg "I Voted sticker")

_"I Voted" sticker ([Source](http://www.huffingtonpost.com/david-shayne/sticker-shock_b_6076508.html))_

As with most phenomenon, some people are excited about this trend while others view it as a harbinger of society's downfall.. In a 2014 article titled ["Why I Hate 'I Voted' Stickers"](http://nypost.com/2014/11/05/why-i-hate-i-voted-stickers/), the NY Post's Kirsten Fleming talks about the way these stickers have come to represent a "smug, self-congratulatory ethos" when it comes to something that should be the obligatory duty of a citizen anyway." On the other side of the argument,  Derek Thomson argues that "that the sticker "binds people together in solidarity and reminds others to join the group" in a 2012 article for The Atlantic titled ["Why the 'I Voted' Sticker Matters."](http://www.theatlantic.com/business/archive/2012/11/why-the-i-voted-sticker-matters/264628/) One thing is certain—elections are hard to ignore or forget when everyone you see on the street (or on your Instagram feed) sports these American flag-emblazoned little crests.

## Stickers Throughout American History
Who knew that something as small and seemingly harmless as a button or sticker could have such a huge effect on an entire country? While we spend a lot of time talking and arguing about politics, we rarely give thought to the small things that shape our society. However, [buttons](https://www.stickermule.com/custom-buttons) and stickers have become as important and influential to our political system as war cries were to ancient societies. They've become something we rally around and display proudly—and something that probably influences us far more than we realize when we're not paying attention.

![Logos for 2016 Presidential candidates ](https://s3.amazonaws.com/assets.stickermule.com/blog/2016-01-15-the-history-of-political-stickers/logos-presidential.jpg "Logos for 2016 Presidential candidates")

_Logos for 2016 Presidential candidates ([Source](http://www.cnn.com/2015/07/03/politics/2016-logos/))_

There are countless ways to promote your favorite campaign, candidate or cause using stickers and buttons. Check out different ways Sticker Mule can help you get out the vote.

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The secret history behind political slogans, stickers and buttons.

41 custom sticker design templates 

Custom sticker design templates in PDF, EPS and PSD formats are available for download.  They're simple and quick to use if you know your way around Photoshop or Illustrator.

Use of our [custom sticker templates](https://www.stickermule.com/templates) is optional. If you'd rather just send us a simple image file that works too.  We accept all file formats so send us anything and we'll make it work.

Custom sticker templates are available for the most popular sizes and styles.

Blog

15 awesome transfer sticker designs

Hidden costs of a/b testing

Die cut stickers vs. kiss cut stickers

History of political stickers and buttons

41 custom sticker design templates