How to make a custom dog shirt

Who doesn’t love a good ol’ [custom t-shirt](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts printing")? Since this simple garment rose to become the most popular piece of clothing in modern civilization, we've never stopped looking for ways to make it stand out — [far-fetched designs, bright colors, and unique graphics](https://www.stickermule.com/blog/the-evolution-of-t-shirts-a-decade-by-decade-style-trend-journey "t-shirt history through each decade"). The main thing is the pursuit of individuality, of a custom look.

![custom t-shirt with your dog photo](https://storage.googleapis.com/sm-content/blog/003eb0ca-1a2b-47d4-b93e-14e983d5d6ef)

Our love of uniqueness is so great, in fact, that it seems to extend to our very canine companions. 

## Like person, like pet

Remember [the opening scene in The 101 Dalmatians](https://www.youtube.com/watch?v=ulsjuiFO2J0) where a bored Pongo watches as women stroll up and down the street — each with a dog very similar to herself? Well, it turns out there is some scientific truth to this humorous observation. [People do actually pick dogs that resemble them](https://www.bbc.com/future/article/20151111-why-do-dogs-look-like-their-owners). Subconsciously, we project something of our own unique features onto our dog friends.

![custom t-shirts of your dog photo](https://storage.googleapis.com/sm-content/blog/c76a1387-12d7-4043-8e10-884634db6039)

Yes, go ahead and look at your pet, look at yourself in the mirror. Now once you accept the unquestionable, uncanny similarity, what's next? 

The answer is obvious: Join your enthusiasm for custom tees with your appreciation for your loyal companion! Add your dog's mugshot to create your custom dog t-shirt and proudly flaunt it for the world to see. Better yet, order a few custom dog shirts to give as unique Christmas and birthday gifts to friends and family who share your love for your beloved pet.

###Step 1) Find a cool photo of your dog

That should go without saying, but it's still worth emphasizing — it's the most important step. So take your time and go through the hundreds of pet pictures we know you have on your camera roll, and make sure you really get the pick of the litter. 

For a great, natural shot, you want a photograph that checks all these boxes:

- Has great natural lighting 
- Your dog is the focal point 
- It captures a memorable pose or look 

If it's one of those hilarious, one-in-a-thousand moments, then all the better!

###Step 2) Use Trace to remove the background

![free background remover tool](https://storage.googleapis.com/sm-content/blog/1a016d42-9b29-47d0-a0cd-d3e6787b1bc4)

[Trace](https://www.stickermule.com/trace "free background remover tool") is one of the most popular tools in the Sticker Mule editing toolbox and for good reason. You upload your picture, click a satisfyingly orange button and, before your dog can bark twice, you've got yourself an outline of the main subject of your picture.

Another click and your picture is downloaded and ready for printing.

###Step 3) Further improve your photo with Redraw (optional)

If you want to make sure you get the best quality for your picture before printing, then [Redraw](https://www.stickermule.com/redraw "vectorize an image") is here for you. It'll convert your file into a real HD-like vector picture to be printed at absolutely any size you choose.

Again, it's all a simple extra step:

- Upload your newly downloaded photo to [Redraw](https://www.stickermule.com/redraw "image to vector") (use drag-n-drop to save some extra time, as we all know those dog reels aren't going to watch themselves) 
- Check out 
- Make yourself comfortable (dog-video time!) and wait for the shiny, super-HD vector file we'll send you in a while. 

###Step 4) Add text in Studio (optional)

If you prefer more than just your dog's face on the t-shirt, you can head on to Sticker Mule Studio to put some copy on the shirt. It might be your dog's name, his or her favorite expression, or an [inspirational quote](https://dogfriendlysanantonio.com/best-quotes-about-dogs/). 

###Step 5) Order your custom dog shirts via Sticker Mule

![print custom t-shirts at sticker mule](https://storage.googleapis.com/sm-content/blog/2835e0a4-8379-43e3-b8e5-1692ee0caaaf)

Now all that's left is to go to our [custom t-shirts page](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts online"), select the size and quantity for your order, the t-shirt color, and upload your dog picture. You can also add any specific instructions you may have for the printing.

After you check out, we'll get back to you with a free online proof showing exactly what your dog t-shirt is going to look like. At this point, you can either request changes or just go right ahead and confirm the order.

###Step 6) Share with the world!
Once you approve your designs, we'll start making your custom dog t-shirt, but you'll also now have a chance to share your brand new dog shirt design on your public profile page! 

To share your design on your Sticker Mule profile, just follow these steps;

1) Click on the "Share a design" link on your order confirmation page (see below)

![share designs on sticker mule](https://storage.googleapis.com/sm-content/blog/38b79bec-be9a-4ea4-bdab-5e9e54feffba)

2) This will take you to your, reorder page. From here, hover over any past order and then click on "Share"

3) This is where you can select if you want to share your design with a secret link or publicly on your profile page

![share custom dog t-shirt design](https://storage.googleapis.com/sm-content/blog/0208b5c8-2b2a-4a78-9b1a-519ac3218d28)

This neat feature allows you to share your awesome new dog t-shirt with the whole Sticker Mule community or privately with whomever you want to share a link with!

Need to share your dog with even more people!? Well then, it's time for a new social media post — preferably one on [Stimulus](https://www.stimulus.com/ "stimulus the happy social network giveaways"), the Happy Social Network! Just don't forget to tag us @stickermule so we can go check the results of your handiwork and give you a good ol' thumbs-up!

Think you've come up with something extra special? Sell copies of your masterpiece on your own [Sticker Mule Store](https://www.stickermule.com/stores/learn-more) and use your profits to buy extra treats for your star. 

<ButtonCta text="Create your own custom dog shirt today!" href="https://www.stickermule.com/products/custom-t-shirts" />

Here's a quick guide on how to print a custom t-shirt of your dog. Learn tips & tricks on how to make your dog shirt really stand out!

Custom dog shirt: How to get your dog on a t-shirt

Upgrade your signage with custom acrylic signs from Sticker Mule!

Signage has an important place in business, in events, in stores, galleries, and offices. Its main function is to provide indications and to advertise, but more and more it's also being used as part of companies' branding efforts — orienting, while at the same time promoting your brand's visual style. It's at that intersection of utility and design where [custom acrylic signs](https://www.stickermule.com/products/acrylic-signs "custom acrylic signs for business") really shine.

![custom acrylic signs for businesses](https://storage.googleapis.com/sm-content/blog/9127425d-0c95-4015-bcd7-70a40581145d)

Today, we'll show you how and why you might want to upgrade your signage with custom acrylic signs from Sticker Mule.

##First off: Why acrylic signs?

"We need to replace this acrylic sign — it's too old," said no one ever. Acrylic signs are famously durable — but that's just one of their many qualities. Modern look? Check. Professional aesthetic? You got it. Practical installation? Acrylic's your friend.

Acrylic never looks cheap, like plastic. It's [sturdier than most glass options](https://en.wikipedia.org/wiki/Poly(methyl_methacrylate\)), and certainly has a more business-like appeal when contrasted to metal or wood alternatives.

As an added bonus, an acrylic sign makes for a great melee weapon if you ever need to Jason-Bourne your way out of your office. We've all been there, haven't we?

##Introducing Sticker Mule's acrylic signs

[Sticker Mule's acrylic signs](https://www.stickermule.com/products/acrylic-signs "clear business signs") make it easy to display your custom designs on a clear and quality acrylic canvas. Ordering is as easy as entering your desired sizing, uploading your design, and confirming your order.

Alternatively, you can also choose from a range of standard sizes (6″ × 6″, 12″ × 12″, 18″ × 24″, 24″ × 24″, and 36″ × 48″), as well as benefit from our [stack of design tools](https://www.stickermule.com/tools) and [our seamless proofing process](https://www.stickermule.com/support/can-i-see-a-proof-before-ordering).

![wall hanging business signs made from acrylic](https://storage.googleapis.com/sm-content/blog/6648e1a1-d7c9-4acb-a124-c35215797759)

##Benefits of choosing Sticker Mule

Quality products and first-rate pricing deals are only part of the reason for Sticker Mule's popularity.

Central to our culture is a devotion to our customers, and that includes super fast and reliable support. We address your questions and provide quick resolutions to any issues that might come up. Our service includes providing an unlimited number of free online proofs before you order and working with you to make sure you get the best version of your product.

Add to that other factors that set us apart from the competition —  free worldwide shipping, progressive bulk discounts that can see you save up to 67% on your order, and low-quantity orders starting from just 1 acrylic sign, and you begin to see why people love buying at Sticker Mule.

##Acrylic signs are ideal for business owners and event planners

Shaping a consistent and recognizable brand identity is no easy task, but it is an essential one for business owners and event planners to get ahead in a crowded, competitive, and dynamic market.

Key in forming your brand identity is the use of custom merchandise and supplies — and that's where [signage can play an important role](https://smallbusiness.chron.com/importance-signage-business-3348.html). Well-placed acrylic signs carrying your brand name, logo, and color themes can go a long way toward familiarizing the public with your brand —and [familiarity, as you well know, is half of marketing](https://newristics.com/heuristics-biases/familiarity-effect).

And if we're talking about events — especially more upscale ones, from [wedding welcome signs](https://junebugweddings.com/wedding-blog/7-wedding-signs-you-need/) to the schedule for a big product launch day, — there's nothing that conveys confident professionalism and competence quite as much as a well-designed acrylic sign.

![cool business signs](https://storage.googleapis.com/sm-content/blog/21bf9ed6-ee76-4b41-8fb3-1f063358c9e0)

##How to order your custom acrylic sign from Sticker Mule

We've said it before: Ordering at Sticker Mule is a breeze. But just in case you don't believe us, here are the steps you can follow to soon be the proud owner of your own custom acrylic sign:

1\. Go to [our acrylic signs page](https://www.stickermule.com/products/acrylic-signs). Pick quantity and size (either predetermined or your custom specs), then press "Continue".

2\. Upload your artwork with a couple clicks (or using the drag-n-drop function).

3\. Sit tight. Soon you'll be emailed a proof showing you exactly what your acrylic sign will look like once it's ready.

4\. Either request changes to your proof or approve and check out.

And that's it! With production in a few days and free, fast shipping, it won't be long before you're caressing your own acrylic sign and whispering, "My own… my precious!"

##Types of acrylic signs

Acrylic signs are naturally versatile and lend themselves to a variety of business uses. Typical acrylic signs include:

-   __Acrylic sign boards__: Coming in a variety of sizes, with both single or double-sided printing, acrylic sign boards are easily customizable with logos and graphics, and are a great means of providing information or creating business signage.
-   __Acrylic business signs__: These are designed for commercial establishments, and are most often storefront, window, or directional wall signs. They can display your business name, logo, and other info, and are sometimes paired with LED lights for greater visibility.
-   __Acrylic wedding signs__: Welcome signs, seating charts, and directions. Acrylic wedding signs bring elegance and clarity to your decor and can be easily personalized with names and wedding details.
-   __Acrylic wall signs__: Mount them indoors or outdoors, suspended with standoffs or fixed with hardware. A mix of durable and weather-resistant material with a sleek look and feel, acrylic wall signs can be a simple way to make your work environment look at once more sophisticated and put-together.

##Customization options

There's no lack of ways you can customize your acrylic signs. With Sticker Mule, you'll find it easy to play with an infinite number of colors, fonts, sizing, and graphic combinations.

And don't forget: You can make the most of our [free acrylic sign templates](https://www.stickermule.com/templates/acrylic-signs) to easily and speedily create your very own designs.

##Upgrade your signage today!

Whether for the office, for your storefront, for your art gallery, beauty salon, or any other establishment you run, you'll find that our custom [acrylic signs](https://www.stickermule.com/products/acrylic-signs "custom acrylic business signs") are a sure way to refine and improve your signage game. So why not try them today?

<ButtonCta text="Create your custom acrylic sign today!" href="https://www.stickermule.com/products/acrylic-signs" />






First impressions are important! Displaying customized acrylic signs in front of businesses, events, and even weddings instantly sets an elegant and modern vibe. Try designing one today!

How to design custom t-shirts from scratch

There are few things as fun as literally wearing your own creation. This is perhaps why [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts") have become so popular over the past few years — they're a way to showcase your creativity, have fun with new designs, and easily dress in a unique way.

![woman wearing gray custom t-shirt from sticker mule](https://storage.googleapis.com/sm-content/blog/b62d9766-23d8-4e3c-8df9-bda597865bf2)

It's perhaps no surprise, in fact, that the global market for custom-made clothes has been on a meteoric rise — worth $51.8 billion in 2021, it's [projected to reach no less than $131.6 billion by 2030](https://www.businessresearchinsights.com/market-reports/custom-made-clothes-market-101188 "custom t-shirt and clothing market trends"). It's no secret: people want to dress custom.

##Designing your custom t-shirts

There are plenty of ways to design your own t-shirts, but few, if any, are better than Studio.

###What is Studio? 

Essentially, it's a canvas for your creativity — a browser-based, user-friendly platform for devising your own designs and creating your own custom-made products.

Unlike other, more complicated apps, [Studio](https://www.stickermule.com/studio "free online design tool with free templates") removes all the hurdles from your creative process, at the same time providing an ample library of templates as a starting point for your creative endeavors. 

##How to use Studio

To work with [Studio](https://www.stickermule.com/studio "free online design tool"), all you need is a browser and an internet connection. In fact, you can even create from your smartphone. Let's take a look at how that process works.

###1. Choose a template

![custom t-shirts free templates](https://storage.googleapis.com/sm-content/blog/66e723bc-d2e4-48d0-b857-735f0ffe24f6)

Studio comes with a [vast library of free t-shirt templates](https://www.stickermule.com/studio/templates/t-shirts "free custom t-shirts templates"). Whether you are designing a t-shirt for a sports team, for your company, or just for good old fun, you'll likely find a Studio template that's just the right starting point for your needs.

And don't worry about spending time thumbing through templates either; just select the category you have in mind and browse the top templates for that particular subject.

###2. Edit your template

![editing a custom shirt template online free](https://storage.googleapis.com/sm-content/blog/bc722438-7cb7-4047-87cc-3294b37c1d74)

Even if your template is nothing more than a blank canvas, editing is as easy as adding new text or drawing elements, dragging them into place, adding color… it's all done in a few clicks (or taps, if you're on your phone). 
While you're at it, keep in mind a few key points to ensure your design looks well put together and appealing, including:

- The right combination of colors. It's not about how many colors you work into your design, but the extent to which they match. You can do some research on how different colors complement each other, for starters, and play with several combinations as you go.

- Text is often the first thing that gets noticed in a design, so use fonts that match the vibe you're going for. We [wrote a bit on the subject of fonts](https://www.stickermule.com/blog/what-is-the-easiest-font-to-read-on-posters-and-flyers "best fonts to use for t-shirts and poster printing") before, but it is a topic worth exploring in depth, as it can make or break your visual style.

- Placement. How harmonious the different elements in your overall design look — that's also key to your success. You can find out a little more about the rules of design composition and layout [here](https://99designs.com/blog/tips/design-composition-and-layout/ "tips on design composition").

###3. Print it out

Once you're happy with your design, you can download it or send it straight to print with Sticker Mule. All you have to do is choose your t-shirt size, quantity, and order. Before your t-shirt is produced, you'll get a free sample proof showing you what it'll look like with your design — if need be, you can request further changes before giving the green light for the printing process. 

Once you complete your order, your t-shirts will be coming to you in just a few days!

##Printing your custom t-shirt

Did you know you can print your own custom t-shirt at home and at little cost to yourself? That's one of the options we'll explore below.

###DIY printing

If you're a fan of doing things yourself, why not try DIY t-shirt printing? It's easy, doesn't take long, and yields fairly good results for more casual use cases. 

Take a look at [this tutorial](https://www.youtube.com/watch?v=t1QSgRSzoFY "create your own t-shirt at home tutorial") and you'll see you don't even have to invest in complicated equipment to print your own t-shirts (although you can get professional results if you're willing to fork out around $1300 as an initial investment for a shirt-printing machine!)

To print your own custom design onto a t-shirt at home, all you need are a regular printer, an iron and ironing board, a blank t-shirt, and some transfer paper.

The steps are simple, too:

1. Print your design onto a sheet of transfer paper
2. Lay out your t-shirt onto the ironing board and place the transfer area over the area you want your design to be printed on
3. Carefully iron over the design a few times, making sure you smooth out the whole of the design.
4. Remove the backing on your transfer paper and glory in your newly-printed t-shirt!

That's the gist of it, anyway.
 
##Going the professional route

![custom t-shirts of cats and pets](https://storage.googleapis.com/sm-content/blog/9edbff82-a284-4b5a-a805-c8704fbe4859)

DIY printing is a fun way to personalize your tees at a low cost, but it may not be for everyone. For starters, the quality of the design will inevitably turn out to be inferior to the design on a professionally printed t-shirt — the shapes will be less crisp and nitid, and the design is likely to wear off faster. 

On top of that, it's a time-consuming process. If you want your design stamped on a large number of t-shirts, you'll find yourself spending hours ironing stuff back and forth. Maybe not the best investment for your time.

###Online printing services

With that in mind, there's a simpler alternative: [get your custom t-shirts printed out for you](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts printing") by a professional printing service like yours truly, Sticker Mule.

It'll save you headaches and the potential disappointment of making a mess of your design — and ruining a t-shirt. And that inevitably happens on a long enough timeline of printing your own stuff.

In fact, if you intend to print your design on a large number of t-shirts, you may find ordering your tees from an online service can be a lot more cost-effective. Just check out the mouth-watering bulk discounts we offer on [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts printing") — order enough and you can find yourself paying less than $10 for professionally printed, high-quality, 100% cotton t-shirts.

Order now and enjoy holding your crisp, nice new tees a few days from now!

##Conclusion

As you can see, designing your very own t-shirt with Studio is a no-brainer. All it takes is a browser, an internet connection, and a little bit of inspiration — and remember our 2000+ templates are all there to help you with that!
Plus, once you have your design ready, sporting it in quality-printed t-shirts is only a matter of a few clicks and a few days' wait. Your Sticker Mule-made t-shirts will stick around for years.

<ButtonCta text="Browse all the free custom t-shirt templates today!" href="https://www.stickermule.com/studio/templates/t-shirts" />


Your step-by-step guide to designing your own custom t-shirts online for free. When you're happy with the design you can either order them online or print them at home!

Custom stickers in Chicago are easy with free & fast delivery

[Custom stickers](https://www.stickermule.com/custom-stickers "print custom stickers chicago") have taken Chicago by storm!

![fast chicago custom sticker printing](https://storage.googleapis.com/sm-content/blog/53df84a9-9821-4fb9-9d0a-4fdb2ebbb8ff)

If you visit Chicagoland, you'll find artists lining the leafy streets of Logan Square. Businesses are bustling along the River North. Entrepreneurial students stroll Hyde Park and Evanston. 

People and businesses alike are expressing themselves with creative and colorful decals. And why not? With free and fast delivery across the city, snagging custom stickers has never been easier.

### Custom stickers take your branding to new levels

Custom stickers in Chicago are more than decorative elements. They are powerful tools for expression, branding, and even activism. Businesses use them for advertising, artists for self-expression, and individuals for personalization. In Chicago, the custom sticker trend is booming. Custom-printed stickers appear on everything from laptops and water bottles to cars and storefront windows.

## Meet Herman - the mascot of Sticker Mule

![print custom stickers in chicago with sticker mule](https://storage.googleapis.com/sm-content/blog/8d2608d7-283d-4c8d-a27a-0e030e89d44a)

One sticker you might have seen around town is Herman, the friendly mascot of Sticker Mule. Here he is at the Lake Michigan bike path near Fullerton Ave, a popular spot for locals and tourists alike. 

Our Chicago-based employees really recommended trekking this area ([google map link](https://goo.gl/maps/jN5h7Jk6gCPbQ9i46 "relaxing area to see the chicago skyline")). Here, you can enjoy a unique vista of the Chicago skyline away from the hustle and bustle of the nearby Lincoln Park Zoo.

## Chicago highway billboards - A '__sign__'ificant presence

Custom stickers are even making their mark on Chicago billboards. Our second photo features a bright orange billboard on I-55 heading westbound from Chicago.

This billboard is visible to thousands of commuters daily. It advertises our fan-favorite deal where you can get 10 custom stickers printed for $1. It's one of dozens of billboards spreading custom sticker awareness across Chicagoland.

![custom stickers billboard for sticker mule printing on I55](https://storage.googleapis.com/sm-content/blog/363cf1c0-7cf8-4e62-bdac-203bd575c1b7)

## Our fan-favorite deal - 10 custom stickers for $1

This deal, featured on many billboards across the city, offers incredible value. [For just $1](https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=chicagostickers "10 for $1 custom sticker deal in chicago"), you can get 10 high-quality, fully customizable stickers. In downtown Chicago near LaSalle and Ohio in the River North neighborhood, you can't miss the bold orange billboard advertising this deal. This billboard, like the one on I-55, is easy for any Chicago custom sticker fanatic to spot!

![custom stickers printing in chicago fast](https://storage.googleapis.com/sm-content/blog/55e6856c-baf3-4a24-9d84-1acbeaf6cafa)

## Endless possibilities with custom Chicago stickers

When it comes time to print your [custom stickers](https://www.stickermule.com/custom-stickers "sticker mule custom stickers"), the possibilities are truly endless. You can create custom stickers that celebrate the unique culture and spirit of Chicago. The city’s famous landmarks, slogans, and imagery provide the perfect inspiration. 

For instance, imagine a sticker featuring the iconic Cloud Gate, affectionately known as “The Bean”, with its mirror-like surface reflecting the city’s skyline. Or a sticker showcasing the majestic lions that guard the Art Institute of Chicago, symbols of the city’s rich cultural heritage 

You could also create stickers with popular Chicago slogans like “The Windy City” or “City of Big Shoulders”. Or perhaps a sticker featuring the four red stars of the Chicago flag, each representing a significant event in the city’s history. 

And let’s not forget about Chicago’s sports teams. From the Cubs and White Sox to the Bulls, Bears, and Blackhawks, you can show your team spirit with custom stickers featuring team logos or famous players. 

##Why choose Sticker Mule for custom stickers in Chicago?

So why choose Sticker Mule for your custom stickers in Chicago? First, our stickers are durable, weather-resistant, and feature vibrant, full-color printing. Second, we offer incredible value with deals like our [10 stickers for $1 offer](https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=chicagostickers "10 for one dollar custom sticker"). Finally, we make the process seamless with easy online ordering, free and fast delivery, and exceptional customer service. 

How can we offer such an incredible deal? Because we are confident that you’ll love your sticker and want to come back for more. 

Custom stickers are transforming the cityscape of Chicago. They’re on our laptops, our water bottles, our cars, and our storefronts. They’re even on our billboards. And with Sticker Mule, getting custom stickers is easy, affordable, and fast. So why wait? Brighten up your summer with custom stickers in Chicago. 

##Start printing custom stickers in Chicago!

Ready to join the custom sticker revolution in Chicago? Order your custom stickers from Sticker Mule today and experience the quality and convenience for yourself. And don't forget to share your sticker stories with us on social media. We can't wait to see where Herman pops up next!

<ButtonCta text="Get 10 custom stickers for just $1!" href="https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=chicagostickers" />


Experience the ease of getting custom stickers in Chicago with Sticker Mule. Get free and fast delivery of stickers and other printing in Chicagoland. Start your sticker journey today!

Custom stickers are easy in Chicago with free & fast delivery

How to build an email list with sticker giveaways and more

Email lists are a fundamental marketing tool in today's digital landscape. They're a valuable way of engaging with customers, building relationships, and driving sales. 

In today's post, we'll take a look at the impact email lists can have on your business and how you can work to deliver personalized and targeted messages right into your client's inboxes.

## Understanding your audience

The cornerstone of good email marketing is to understand your target audience. You need to know what your buyers like — what makes them, quite literally, click. 

To build a loyal customer base, you first need to gain a good understanding of their interests and preferences. There are more than a few ways of that, including:

- Market research: Market research gives you insights into your industry, competitors, and potential untapped customer bases. Your research can be geared towards demographics (age, gender, location, etc.), as well as psychographics — interests, values, behaviors, and the like.

- Existing data: Internet analytics tools are a great way to gather data from your website, from social media platforms, or from other marketing channels, with an eye to understanding your audience's preferences, browsing habits, and engagement patterns.

- Surveys/feedback: With surveys and feedback forms, you can get your customers to tell you themselves what works for them or doesn't. What could be better than hearing it straight from the horse's mouth?

- Social listening: Go on social media, online forums, and review sites. Check out relevant YouTube video comments or, yes, even Reddit subs. There's a wealth of information just lying around the web if you know what to monitor and where to look for it.

- Competitor analysis: While they say you should never blindly imitate your competitors, it pays to keep an eye on what they're doing — their audiences, their marketing strategies. What is their messaging like, and how do they engage with their customers? These and similar questions can provide useful insights into your own target audiences.

## The importance of email marketing

Email marketing is particularly relevant for small businesses and startups, as it's both effective and cost-efficient. But, if you're doing it right, it will never cease to bring you value no matter how big your company gets.

There's plenty to say about the value of email here. But if we were to list just a few key ways it helps you, we could say it:

1. Helps you connect directly with your audience. With email, you can reach people directly, as well as tailor your messages according to customers' preferences and purchase history. 

2. Allows you to build relationships. If you consistently deliver real value — whether that's timely updates, offers, or interesting content, — you'll find it easy to establish trust and loyalty, which in turn will increase your customer retention.

3. Is cost-effective. When you compare it with other marketing channels and ad campaigns, email marketing is extremely cost-effective. With a minimum initial investment, it nonetheless offers a very palpable ROI. In fact, a recent Litmus report points to an average return of 36:1. That is, for every $1 spent on email marketing, you'll make $36. Not too shabby, eh?

4. Increases conversion rates. Emails have a proven conversion track record of around 3%. While this may not seem impressive at first glance, get a hefty email list, do the math, and you'll see it adds up to a neat plus on your marketing game. In fact, [surveys have shown](https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/) shown that as many as 59% of buyers are influenced by email in their purchase decisions.

## Strategies to create an email list from scratch

So you're bought into the whole email list thing, but don't know where to start? Well, perhaps we can offer a few handy ideas.

### 1. Sticker giveaways

![free sticker giveaway tips](https://storage.googleapis.com/sm-content/blog/82487dc9-bda2-4429-aff0-183b73f7911e)

Yes, we continue to think [stickers](https://www.stickermule.com/custom-stickers "stickers custom") are awesome, but that's only because we've seen how well they work up close. And using them for capturing your customers' emails is a no-brainer, really:

- Design a few stickers. Not just any stickers, mind you: we're talking stickers that your target audience will find irresistible! Give it some thought, get creative, and — of course — make sure they relate to your brand or niche.

- Create a giveaway (duh). Then promote it on your social media, on your website, or heck, even on your [product shipments](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work).

- The catch! Ask participants to sign up for your email list in order to enter the giveaway — or make it optional. Because remember: nobody likes to be tricked into these things. If you decide to make subscribing mandatory, at least make sure to tell them loud and clear that unsubscribing is a breeze and they can do it at any time.

- Honor your side of the deal and make sure your giveaway winners get their stickers.

<ButtonCta text="Create some stickers for giveaways today!" href="https://www.stickermule.com/custom-stickers" />

### 2. Interactive quizzes

Everyone loves a good quiz — whether about news, popular films, or fun facts. But for our purpose, you want to create quizzes that connect directly to the industry or niche you operate on. Just make sure they're fun and not too long. Then share them on your site, on social media, and in ads.

Once you've got your quizzes figured out, add a final step where you request participants to provide their email addresses to get the results or rank on the leaderboard. Again, do all you can to avoid the impression that you're coercing users into giving up their emails. Best not to get started on the wrong foot.

And remember, quizzes are something that people just love sending to friends and family. Make sure yours is super easy to share.

Also, if you're looking for a way to get started creating your own quizzes, you can try [Quiz and Survey Master](https://quizandsurveymaster.com) — a great Wordpress plugin that will take the hassle away from your quiz-creating endeavors.

### 3. Email list swap

An email list swap involves partnering with another business or marketer in a similar niche to exchange email subscribers. Here's how it works:

- Find a reputable partner with a complementary target audience and email list.

- Collaborate on a joint promotional campaign where both parties promote each other's email lists.

- Set clear expectations and guidelines for your list swapping, including the number of subscribers to be exchanged and the duration of the partnership.

An important caveat here: Make sure you didn't tell your clients you'd never share their email. If you did, well, then this step is just not for you.

### 4. Collaborations or partnerships

![using partnerships and collaborations to grow email lists ](https://storage.googleapis.com/sm-content/blog/e458ff28-c47d-4394-9af5-838c64ae93be)

Try collaborating with other businesses or influencers in your niche. This can be a brilliant way to tap into existing audiences and expand your email list.   

__Try things like:__

- Guest blogging: Feeling the creative mood? Write a guest post for a popular blog in your industry. And don't forget that sweet call to action to join your email list (offering goodies like promo codes or access to special discounts is a good way to seal the deal).

- Co-hosted webinars: If webinars are up your alley, you can partner with industry experts or complementary businesses to host events that will both provide value to your audiences and encourage sign-ups. Talk about a win-win.

- Social media cross-promotion: Talk to influencers or other businesses on social media. There are a myriad ways you can cooperate and generate value for everyone around, including joint giveaways or simple shoutouts that will drive traffic to your email lists.

Spend a few hours on TikTok, Instagram, YouTube and other platforms to find influencers in your niche that can be great collaborators. 

### 5. Pop-up forms  

Nobody loves pop-ups per se — they're like someone holding you by the sleeve when you want to leave the damn place. But there's [evidence pop-up forms can work](https://www.campaignmonitor.com/blog/email-marketing/why-signup-popup-forms-work/). Try and see for yourself.

There are plenty of ways to use them. Exit intent pop-ups can grab the email of a visitor that might otherwise never come back to your site; time-based pop-ups allow you to not scare off visitors that have just only made it to your website. And similarly, scroll-based pop-ups let you present your form to readers that have already shown an interest in your content and are thus more likely to sign up. 

As always, though, be sure to keep a few best practices in mind: 

- Offer value. This can be a discount, exclusive content, or a freebie in exchange for an email sign-up.

- Use a simple, friendly design for your pop-up. Don't be obnoxious.

- Don't overdo it. One pop-up, every once in a while, is tolerable. Several pop-ups, or having the same one pop again every time like a mosquito that won't die? That's a surefire way to alienate users.

### 6. Landing pages

An optimized landing page can be a boon to your email list conversions. But you need to do it right. So it's more of the same:

- Keep the design simple, clean, and focused on your call to action.

- Clearly communicate the value proposition of joining your email list. Again, that could be early access to new products, special promo codes, promotions, and so on.

- Use persuasive, straight-to-the-point copy and visuals to encourage signing up.

- A/B test different elements — headlines, CTA buttons, and form placements — to optimize your conversions.

[Carrd](https://carrd.co/) is a user-friendly and free platform for quickly creating landing pages.

### 7.  Lead magnets 

Believe it or not, this time we're not talking about our very own [custom magnets](https://www.stickermule.com/products/custom-magnets). No, lead magnets are simply the "carrots" you offer in exchange for email addresses. That is something that actually is attractive or valuable to your target audience.

Examples of effective lead magnets include:

- E-books or guides related to your industry or niche. For instance, a fitness or health product website might offer users a free weight loss program or a recipe book for healthy snacks.

- Downloadable templates or checklists for a specific need your users are likely to have. An example would be a financial guru that offers a budgeting or expense-tracking checklist.

- Exclusive content. This could be anything from video classes to exclusive industry reports, case studies, and so on.

Also, remember: Lead magnets can be more than just a way to entice visitors to subscribe. They can provide value in their own right and be shared by your users, thus pushing your marketing strategy a further notch up.

## Final thoughts

![building an email list from scratch successfully](https://storage.googleapis.com/sm-content/blog/43f4d06c-d21a-47f1-aa60-1fcc38df1dd0)

It's never too early to start building your email list, and there's no wrong way to get started doing it. Whether you love the sticker giveaway idea or just want to annoy your customers with a well-timed pop-up, you have plenty of options to choose from above — and many others waiting for you out there.

So pick the strategies that work best for you and make them a focus of your marketing efforts. You'll be reaping the rewards for a long time to come.

And, just before you go, I guess it's our move: Did you know we have the best weekly promos in all of stickerdom? Of course, the way to get access to them is by subscribing to our newsletter — [click here](https://www.stickermule.com/deals) for that.

<ButtonCta text="Check out today's deal for promotional printing!" href="https://www.stickermule.com/deals" />



Building an email list from scratch may seem daunting at first but using sticker giveaways and these other tried & tested strategies will help grow your email list in no time!

Ultimate guide to aesthetic stickers: cute designs, trends, and tips

Home decor, DIY, crafts. Lately, these three uber-popular topics have converged somewhat over the humble sticker with a new trend: aesthetic stickers.

![cute and funny aesthetic stickers](https://storage.googleapis.com/sm-content/blog/2591d3d6-1699-4943-af68-c3f7c5f6a833)

What are aesthetic stickers? In a few words, they're stickers that help shape a certain personal style or vibe. They can be anything to express your current mood or vibe. The use of the word "aesthetic" here puts us right away in the mind of decoration, of shaping a specific ambiance. So that's what people are going for with their aesthetic stickers: imprinting their personality on their surroundings.

### Understanding aesthetic stickers

Aesthetic stickers are all about helping shape a certain tone or vibe — or, if you will, a certain aesthetic. Rather than isolated individual stickers, aesthetic stickers usually come in sets and follow a predetermined theme. 

You can have a set of fruit or emoji stickers, vacation-themed stickers, or even build a line of stickers for your favorite fandom or TV show. The main point is that the stickers must work between themselves to really create that feeling you're going for, whether it's excitement, tranquility, or fun.

With a kit of aesthetic stickers, you can really transform your belongings (think office or school materials) — or your environment. That's why people love them so much. A few stickers in a bedroom or home office, paired with some minor rearranging (and maybe some tidying up too), and suddenly your place looks refreshingly new. 

And that, for a very low effort and little time investment, can be an incredibly satisfying thing.

### Different types of aesthetic stickers and the latest trends

If you're making your own custom aesthetic stickers, there really is no end to the possibilities at your disposal. Popular styles, of course, often reflect existing trends in decor and fashion, such as:

- **Vintage aesthetic stickers:** Nothing is better for a vintage feel than a few choice items of daily use — daily use in another century, mind you. Oil lamps, old umbrellas and magnifying glasses, bicycles, old dial phones, top hats… the list goes on. 
- **Minimalistic:** Simple fonts, few-line drawings, plenty of white space. These stickers can go a long way toward showing off your minimalist preferences on your laptop or car bumper. Just remember not to overuse them — that goes against the spirit of the whole thing.
- **Nature aesthetic:** Leaves, trees, cacti, rocks, birds… If you're a nature lover and your living room looks like it might soon be taken over by the jungle, try a combination of these and other nature-themed stickers on your belongings to seal the vibe.
- **Bibliophile aesthetic:** Love books? Sure you do. Love flaunting your love for books? We suspect so. So order a selection of custom book- and stationery-themed stickers to liven up your desk, phone, or backpack. Just don't stick them on your books — those are sacred you know.

These are just a few examples. Can you imagine what you could do with your favorite aesthetic?

### Examples of cute aesthetic sticker designs
__Food, animals, and pets__
![food animals pets aesthetic stickers](https://storage.googleapis.com/sm-content/blog/2a72673b-e9a1-44b3-b51d-5fa764fc974f)
__Icons, logos and messages__
![Icons, logos and messages aesthetic stickers](https://storage.googleapis.com/sm-content/blog/0ba4ce4d-953c-4f4e-9935-7929037da576)

### Tips on using aesthetic stickers

Unlike rocket science, sticker science is pretty obvious. There are just a few things you can keep in mind when decorating with aesthetic stickers:

- **Give some thought to placement.** Do you want your stickers to stand out and attract attention or just provide a more subdued background? There's a range of options according to your answer: you can try laptop, phone, or water bottle stickers to simply decorate everyday objects, or larger wall stickers to really capture the eye.
- **Try a combination of styles.** Sometimes mixing individual aesthetic stickers from different styles or sets can work great. Just take your time and lay out a few combinations on your table before you actually stick them in place.
- **Help your stickers last.** Make sure you apply your stickers to a clean surface and smoothen out any imperfections or air bubbles right away. This will help them stick around longer. Give extra some love to static clings, as these are typically less durable than our more common vinyl custom stickers.

### Where to buy aesthetic stickers

It's not hard to find pre-made aesthetic sticker packages out there on websites like [Amazon](https://www.amazon.com/aesthetic-stickers/s?k=aesthetic+stickers "amazon buy aesthetic stickers"), eBay, or [Etsy](https://www.etsy.com/market/aesthetic_stickers "buy aesthetic stickers on etsy"). But if you find it boring to buy combinations that maybe hundreds of others have already on display, there's always the option to [print your own stickers](https://www.stickermule.com/ "print custom stickers").

After all, that's what we're all about here!

At Sticker Mule, you can order your own custom stickers in any shape, size, or style. You can also use our own free tools, like Studio, to design the stickers yourself and order them with a click. Before we print, we always send you a proof showing what your stickers will look like, and you can request changes until you're 100% happy with the result. It's fast and easy.

### Conclusion

Not just a nice little trend, aesthetic stickers can be an incredibly fulfilling way to let your personal style come through in your environment. Whether you like modern minimalism or elegant vintage styles, you'll find stickers the perfect medium for your creativity and personality.

Think aesthetic stickers are just the thing for you? Then go over to [Studio](https://www.stickermule.com/studio "free online design tool") and start creating your own [custom stickers](https://www.stickermule.com/custom-stickers "custom stickers best and fast") today! Our broad array of design templates are a perfect starting point — and they're waiting just for you 😉

<ButtonCta text="Design your own stickers at Studio!" href="https://www.stickermule.com/studio/templates/stickers" />




What are aesthetic stickers? Are you looking for sticker design inspirations? Here are examples and tips to make your stickers the most aesthetically pleasing!

How to start a candle business at home: Step-by-step guide

Who could have predicted that candles, of all things, would be increasing in popularity in 2023? 

![starting a candle business online with no money](https://storage.googleapis.com/sm-content/blog/3ef64d91-8c77-45f8-bccc-68933f32d85a)

Our age is one of plentiful lighting, as [an image of Earth's light pollution map](https://www.cleardarksky.com/maps/lp/large_light_pollution_map.html) will show you. But not even the uber-cheap and ubiquitous LED lamps that illuminate our interiors managed to snuff out the humble candle from our homes.

No longer relevant for lighting, this [5000-year-old invention](https://candles.org/history/) found a new purpose in decoration and lifestyle. Modern home décor tendencies and well-being practices such as aromatherapy have fueled the demand for artisanal and scented candles — a tendency compounded by the [pandemic-inspired rise of wellness trends among millennials](https://www.vogue.in/beauty/content/heres-how-candles-lead-the-wellness-industry-during-the-pandemic). 

With the current $12.88 billion global candle market burning bright and [an expected growth rate of 5.7% from 2023 to 2030](https://www.grandviewresearch.com/industry-analysis/candles-market), the popularity of candles is as far as ever from dying out and the moment is ripe for aspiring chandlers everywhere. 

Want to know how to start a candle business at home? Then light yourself a candle and read on as we provide an overview of the main steps for starting a candle business.

## __1) Choose your niche__

![a woman wondering which candle to choose](https://storage.googleapis.com/sm-content/blog/16ae8c1d-a082-4ea9-a64a-f8e700670a90)

Before you get started with your candle business, determine what will your niche be. It's best to start small and do one thing well, keeping the alternative to expand to other candle types later on.

### Main types of candles

As candle aficionados know, candles come in diverse shapes, sizes, aromas, and materials. Let's go over four common types.

#### Scented candles

Scented candles are a great way to relieve stress and create a relaxing environment. Alongside essential oils, they make up the core of aromatherapy and have also grown in popularity as we spend more time at home and are more concerned with how our dwelling spaces smell. 

Research has even [shown the right smells can increase our productivity](https://www.bbc.com/news/business-61708789). All of this makes aromatic candles a great candle-making niche.

#### Decorative candles

All candles are extremely versatile when it comes to decoration, but you can choose to make candles targeting a special kind of décor or style. Decorative candles such as the ones used in hygge trends tend to be odorless, as they're meant to be just a small part of your home environment.

If you choose to work with decorative candles, you'll find it a perfect opportunity to play with shapes and colors. You can even choose to make candles for special seasonal events, such as orange pumpkin-shaped candles for Halloween or green pine-shaped ones for Christmas.

#### Beeswax candles

Beeswax candles make up a special — and expensive — niche in the world of chandlers. The high melting point of beeswax means these candles will burn longer than regular paraffin ones, but that is far from their only advantage. Beeswax candles release less soot and emit more light, while not having a strong scent, which makes them perfect for a cozy and relaxed atmosphere.

Beeswax is also said to have a positive effect on the quality of the air in your home — as the candle burns, it releases negative ions which neutralize various air pollutants. 

The thing to have in mind here is that beeswax is a more expensive material, which may require more careful sourcing and planning.

#### Soy candles

Soy candles are another in the category of so-called "happy wax" — non-pollutant wax made from natural materials. Because they don't burn petroleum-based paraffin, their flame is cleaner, with a better impact on both your health and the environment. Plus they're sourced from soybeans, which makes them better for the environment.

Similar to beeswax, soy candles also burn longer than paraffin ones. Add that to the fact they're "green" and you have yourself a nice niche for environmentally-conscious customers.

----

## 2) Create a Unique Selling Proposition

A Unique Selling Proposition (or UPS, for short) is essentially telling your clients why your product is worth their attention and money — why they should buy from you, and not the competition.

A USP is essential for any business, and for a good reason: Having a good product means nothing if you can't convince your customer to acquire it.

To formulate a compelling USP:

- **Identify your target market.** Understand what demographic is likely to buy your product. In the case of beeswax candles, that could be middle-class, environmentally-conscious female millennials.
- **Determine what makes your product unique.** This will be the focal point in your marketing to that audience. Going back to beeswax, it is unique because it is eco-friendly, lasts longer, and is a traditional, timeless product.
- **Write a USP that highlights these benefits** in a clear and concise way. 
- **Promote!** Your USP can be the focal point of your company's "About" page, your slogan, and even your logo.

----

## 3) Develop your product line

![materials for candle business](https://storage.googleapis.com/sm-content/blog/98257d9d-42a9-4e34-bf9b-3ec39c62cfdc)

A company is only as good as the product it sells. Once you have arrived at your unique selling point, it's time to develop your product line so it matches and exceeds your customers' expectations.

Here, you'll want to experiment with the many scents, colors, and candle styles available, finding high-quality materials for each aspect of your candle line. The combinations here are pretty much infinite, and with enough planning and testing, you'll soon be on your way to crafting your very own brand of candles.

Consider carefully each element of your candles.

### Waxes

We already saw how important it is to choose the proper wax for your candle niche. Among the types of candle waxes to consider, we've got:

- **Paraffin wax:** Also known as mineral wax, it is cheaper, more easily available, and better for strong fragrances. However, it burns faster, releases soot, and is sourced from non-renewable petroleum.
- **Soy wax:** A perfect environmental-friendly alternative to paraffin wax, albeit less conducive to smells. Burns very well, with little soot.
- **Paraffin-soy blend:** Blends are often used to bring together the benefits of two materials, as in the case of slow-burning aromatic parasoy blend candles.
- **Beeswax:** The best-burning type of candle material, it is also one of the most expensive.
- **Coconut wax:** Another expensive, but eco-friendly alternative that lends itself well to different blends.

### Wicks

Wicks can be chosen based on the type of wax or container being used, as well as simply with an eye to aesthetics. The main types of wicks are as follows.

- **Flat:** The most common type in taper and pillar candles, flat wicks are made up of two or three fiber strands knitted together. They curl into the flame for an effortless self-trimming effect. 
- **Square:** Braided square wicks are often used with beeswax, as they clog less than other types of wicks.
- **Cored:** Cored wicks are braided around a central piece, usually made of cotton, zinc, or paper, which helps keep them erect. They're popular in jar candles and votives.
- **Wooden:** Made from wood or combinations of wood fiber and cotton, these wicks have gained in popularity due to their aesthetic effect and the gentle crackling sound they produce.

### Fragrances

A powerful, but woefully underused sense, [smell is processed differently from any other sense](https://www.discovery.com/science/Why-Smells-Trigger-Such-Vivid-Memories) — which is just one of the reasons for the popularity of aromatic candles. Used well, the right scent will help shape unforgettable moments; your scented candles can spark vivid emotions and become connected with precious memories. 

Candle fragrances are also a brilliant way to set a mood of relaxation or create an atmosphere for concentration, among many other uses — all of which you should have in mind as you go about choosing, mixing, and inventing your own fragrances. 

Don't forget to name your fragrances in original and memorable ways. That can be a nice way to strengthen brand associations, set your product line apart, and explore your creativity.

### Containers

The containers you use for your candles should also hinge on your target market and the general style you're going for. Mason or jelly jars have a more rustic appeal, whereas tumbler jars can be directed at a public with more refined tastes. Similarly, the colors you employ should also be in touch with your general branding, candle type, and market.

----

## 4) Branding and packaging

![design logo and packaging for candle business](https://storage.googleapis.com/sm-content/blog/4a4b17b7-b261-4de4-81b8-c0a468127f36)

Branding is a key aspect of your home candle business — it can be the decisive element that makes customers pick your shop among a multitude of others and keeps them coming back.

While branding doesn't have to take a lot of your time and effort, it does need to be well planned. You want to convey a consistent image and message that will be firmly lodged into buyers' minds, and this means attention to a few key elements.

### Designing your logo

Your logo is your brand's calling card. Make it simple or fancy, but make it memorable and in tune with your brand's overall look and feel. If you need help designing your logo, you can check out some of the [many templates available in our free Studio design tool](https://www.stickermule.com/studio/search?group=all&q=logo).

### Making good use of candle labels

[Candle labels](https://www.stickermule.com/uses/candle-labels) can be a key branding item that is well worth your time and attention. Besides sharing your logo and brand name with the world, they also help create the general feel you're going for — rustic, refined, modern, or classic.

### Choosing the right packaging

Packaging is another often overlooked, but major factor in your overall branding effort. Factors to keep in mind here include:

- **Packaging material:** Boxes, paper bags, and mailers are just some of the most common options.
- **Customization:** [How do you make your packaging stand out?](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out) Among other ideas, custom tags and personalized packaging tape can go a long way toward creating a unique brand look.
- **Pricing:** An important factor for home businesses. But no worries, there are plenty of ways to use unique packaging material and customization while keeping a tidy budget!

----

## 5) Set up your online presence

![setting up an online presence](https://storage.googleapis.com/sm-content/blog/698bbaa7-1dba-4ff9-a252-a9385a426693)

Now that you have your niche, product line, and branding elements figured out, it's time to make sure customers know where to find you. For that, you can create your own website or choose to go with an e-commerce platform. 

### Creating a website

Having your website makes you independent of other platforms and is a sign of professionality, but it also takes a bit more effort. You'll need to register (and pay for) your own domain and choose a web design for your site — something you can build by yourself, buying a [pre-designed theme](https://themeforest.net/category/ecommerce), or simply pay a freelancer on outsourcing platforms such as Upwork to do it for you. 

In order to sell on your own website, you may need to integrate it with a plugin for e-commerce websites. Popular options include:

- **Woocommerce:** An open-source plugin for Wordpress-based websites, Woocommerce is completely free to use and can be a great way to manage your own website.
- **[Bigcommerce](https://www.bigcommerce.com/ "Bigcommerce"):** Bigcommerce is an all-in-one e-commerce platform with a big stack of customizable themes, product management, order processing, payment gateway integrations, and marketing tools for online stores. Pricing plans start at around $40/month.
- **Magento:** Also open-source, Magento provides customizable themes, product management, order processing, customer service, and marketing tools for e-commerce websites. It is great for technical people that want to be able to do everything but can be cumbersome for others to use. Pricing varies according to the services you use.

### Using an e-commerce platform

An e-commerce platform can help establish an early presence in the market while sparing you the trouble of creating a website. Selling through a platform [such as Etsy](https://www.stickermule.com/blog/how-to-sell-on-etsy-a-guide-for-designers) can also help you shape a reputation through user reviews, as well as smoothing out the ordering process — all of which is great news in case you're starting your company solo and don't have that much time to spare.

On the other hand, platforms will usually shave a fixed fee or percentage fee off your sales earnings, so keep that in mind. In the case of Etsy, that's 6.5% of each transaction.

### Setting up social media profiles

Social media is [a growing force in the e-commerce landscape](https://www.statista.com/statistics/1251145/social-commerce-sales-worldwide/), and a valuable tool for your home candle business. Make sure to set up pages across all major social media in your country, including Facebook, Instagram, Twitter, and TikTok.

Regularly posting on social media will help grow your following, besides showcasing your products, and providing a channel to answer customers' queries and collect feedback.

### SEO and content marketing strategies

Once you've got your website up and running and have established a presence on social media, remember to keep the content coming — that's how you stay relevant and in front of customers.

For search engine optimization (SEO), it can be a good idea to incorporate a blog into your website. You can post about new product releases, interesting facts or how-tos, or just about anything connected to the world of candles. And make sure to post regularly — twice a month or so, at least.

Another great way to stay in touch with your customers is by setting up a newsletter where you share releases and promos with your subscribers. Just take care not to overdo the frequency of your emails, though — two or so a week, tops.

----

## 6) Pricing and shipping management

![determining packaging and pricing for a candle business](https://storage.googleapis.com/sm-content/blog/c7ece126-c6dc-43e3-8f9f-de9322d2e4ab)

Last but not least, let's take a look at two key aspects of your candle business: pricing and shipping.

### Pricing

Pricing your products can be quite tricky at first, but you'll soon find your way around. A few key elements to consider:

- **Your total cost in making the candles.** This includes your average spend per type of candle (including packaging and shipping) + time investment. You should also have an idea of how much your time is worth — what is the minimum that this job should pay hourly, as well as your target hourly earnings.
- **Your target market.** Here we go back to your chosen niche, as the purchasing power of your target customers also plays into your pricing strategies.
- **Your perceived value.** This is how much people think your products are worth in comparison to other, similar products. Although it'll be hard to evaluate when you're starting out, you'll eventually be able to factor perceived value into your pricing as you build your customer base and find out where you stand before the competition.
- **The competition.** All of the calculations above have to be grounded in reality. That means understanding how much the competition is pricing their products, and adapting your price accordingly.

There are plenty of other pricing aspects to keep in mind, including bulk sale pricing, whether or not to offer free shipping, loyalty discounts, promo codes, and a lot more. But you don't need to tackle it all at once; just start with the essentials and enrich your pricing system as your business grows.

### Shipping and order management

The importance of shipping cannot be disregarded. On the one hand, the cost and speed at which you ship directly affect your customers' willingness to buy with you. On the other, you need to factor in how much you spend managing order shipment — in both money and time.

With that in mind, make sure you plan your shipping strategy well. One idea can be to manage your shipments through a fulfillment or shipping platform, such as Shipstation or our own free tool: [Ship, by Sticker Mule](https://www.stickermule.com/ship). A management platform will help you streamline your shipping, which can be particularly helpful when dealing with increased seasonal demand (such as the crazy peak time in November-December).

Finally, remember that shipping is a unique chance to impress your customer. You can find out ways to [captivate your buyers with a memorable shipping experience](https://www.stickermule.com/blog/how-to-make-memorable-shipping-experience "memorable shipping experiences") in a recent blog post of ours.

----

## Quick recap

| Step | Things to do                     |
|------|----------------------------------|
| 1    | Choose your niche                |
| 2    | Create a unique selling proposition |
| 3    | Develop your product line        |
| 4    | Branding and packaging           |
| 5    | Set up your online presence      |
| 6    | Pricing and shipping management  |

----

Starting your own candle business from home may seem daunting, but it doesn't have to be that way. Just take things one step at a time. Remember to consider your niche, plan your product line and branding, establish your online footprint, and have a well thought-out plan for shipping and pricing.

Go after your entrepreneurial dreams and you find that not only is it a feasible way to start making money from what for many is just a hobby, but your candle business just might turn out to be the [moonlighting effort](https://www.artofmanliness.com/career-wealth/career/how-to-moonlight-your-way-to-your-dreams-case-studies-from-famous-men/) that transforms passion into a livelihood.


<ButtonCta text="Create your own candle labels today!" href="https://www.stickermule.com/uses/candle-labels" />


A detailed guide on how to start a candle business. Even if you have little to no money, this guide will help you on your journey to create a great new candle business!

Mule madness = Unbeatable deals on online printing all week long!

Hey there, fellow online printing enthusiasts 👋 We at Sticker Mule are excited to announce our latest promotion called Mule Madness! As one of the leading [custom sticker](https://www.stickermule.com/custom-stickers "custom stickers printing") and label printing companies, we are committed to providing our valued customers with exceptional quality and unbeatable prices. Each weekday during this promotion, we'll be unveiling a new and irresistible deal, so be sure to visit [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") daily to see what surprises await you.

![mule madness cheap custom sticker deals](https://storage.googleapis.com/sm-content/blog/186178a2-14b5-4c00-9947-c9bb1ac15623)

## Why Mule Madness?

We believe in showing our appreciation to you, our loyal customers, by offering incredible savings on our top-notch products. Mule Madness is our way of saying thank you for your continued support and making it easy for you to stock up on all your favorite stickers and labels. Plus, it's a great opportunity to try out new designs or materials you've been curious about!

## How it works

Mule Madness is an exciting week-long event during which we'll be offering a unique, limited-time deal each weekday. Simply head over to [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") every day to discover the day's special offer. But don't wait too long, as these deals are available for limited times only!

![mule madness schedule of custom stickers deals](https://storage.googleapis.com/sm-content/blog/3f620c58-41c9-40a6-bf6e-8e689bd6384b)

## What to expect

We're not revealing all our secrets just yet, but here's a sneak peek at some of the deals you can expect during Mule Madness:

__Custom sticker discounts:__ We know how much you love our custom stickers, so we'll be offering amazing discounts on various types and sizes. This is the perfect time to reorder your best-sellers or experiment with a new design.

__Bulk order savings:__ For those looking to make larger orders, keep an eye out for our bulk order specials. The more you buy, the more you save!

__Exclusive deals on new products:__ We're always working on expanding our product line, and during Mule Madness, you'll have the chance to try out some of our newest offerings at unbeatable prices.

__Free shipping:__ We understand that shipping costs can add up, so — as always — we'll be offering free shipping on our Mule Madness deals.

__Flash sales:__ In addition to our daily deals, we may throw in a few surprise flash sales throughout the week. Make sure to stay tuned to our social media channels and check our website often to catch these limited-time offers.

## Tips for making the most of Mule Madness

To get the most out of Mule Madness, follow these simple tips:

- Bookmark [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") and visit daily to stay up-to-date on our latest offers.

- __Act quickly__! Each of our deals are available only for a very limited time, so don't hesitate when you see something you love.

- Follow us on [Instagram](https://www.instagram.com/stickermule/ "sticker mule instagram") or [Stimulus](https://www.stimulus.com/stickermule "the friendly social network") to stay informed about any surprise flash sales or updates.

- Share the news with friends, family, and colleagues who might also be interested in our incredible deals.

We can't wait for you to join us during Mule Madness and take advantage of the unbeatable deals we have in store. Happy shopping, and don't forget to check [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") daily for the latest offers!

<ButtonCta text="See the current Mule Madness deal!" href="https://www.stickermule.com/deals" />

It's Mule Madness week here at Sticker Mule ⛹️🏀 Find out how to get huge savings each day on some of our most popular items!

7 effective marketing materials for small business

Marketing materials for small businesses are essential for growth and success. They can help increase brand awareness, attract new customers, and improve sales. Let's take a quick look at seven effective marketing materials for small businesses and how you can use them to power up your brand. 

From elevating your [podcast marketing strategy](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "improve podcast marketing campaigns") to creating an entire brand aesthetic, these materials can help promote your brand profile online and offline.

![custom buttons for effective marketing campaigns](https://storage.googleapis.com/sm-content/blog/0243248c-5f5c-4535-b4a7-77ebfa110259)

###Custom buttons
Round, colorful, friendly. A [custom button](https://www.stickermule.com/custom-buttons "fast custom buttons printing") can be all that — and so much more. Most importantly, it can pin your brand to a customer's shirt, jacket, or backpack. 

Add a neat, quality-looking button to a product shipment, hand out buttons at an event or party, or give them as a memento to customers visiting your physical store. However you use them, custom buttons are a quiet, but stylish way to promote your brand. 

###Custom t-shirts
Really, who doesn't love an extra tee? We wear [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts printing online") often, and not just for doing some yard work on a hot Saturday afternoon. If you design your custom t-shirt well, your customers will happily flaunt it out and about.

Custom t-shirts are the perfect swag for say, expressing your thanks to event participants. But you can also sell them as branded merchandise and add them to special offers and promos. Trust us: nobody ever says no to a nice, comfy tee.

###Custom stickers
You can't expect us not to bring up [custom stickers](https://www.stickermule.com/custom-stickers "custom sticker printing"), but we have the best of reasons: they're a proven, time-tested marketing strategy. Use branded stickers to create a [marketing pack](https://www.stickermule.com/en-in/blog/your-guide-to-creating-the-ultimate-marketing-pack "custom marketing pack for businesses"), in giveaways, or to decorate your shipping boxes. Or any other way you can think of — we don't hold a monopoly on sticker usage ideas!

Whatever you do, we're sure your customers will love those crispy, smooth and oh-so-sleek custom stickers.

![custom wall graphics printing for small business](https://storage.googleapis.com/sm-content/blog/dc1b3d7f-8832-4018-b422-b69978f0ebcf)

###Custom wall graphics
[Custom graphics](https://www.stickermule.com/products/wall-graphics "custom wall graphics for small business") are the sticker's big brother, and a little bit too conscious of their importance, too. That's why they tend to make fewer appearances — but when they do, it's to impress.

Also known as wall decals, our custom wall graphics can be used as an out-of-the-box way to add style to homes, businesses, schools, or pretty much any environment you can think of.

###Custom flyers
When you think 'handing out' you think 'flyers'. Of course: these bad boys are just about the easiest, most cost-effective way to put your brand out there. [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom flyer printing") are great for giving out at events, on the street, or in your office, they can be a perfect mix between sharing useful information and bringing attention to the services and products your company has to offer.

###Custom magnets
I honestly think the childhood magic of playing with magnets never fully goes away. And perhaps, just perhaps, that's why [custom magnets](https://www.stickermule.com/products/custom-magnets "custom magnets for small business marketing") work so well as part marketing packs or [branded giveaways](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "podcast marketing branded giveaways") — people just like them, like I know we both do.

So when you think of marketing materials to promote your brand, remember a custom magnet can go a long way. And it's the only thing that'll get your brand right into the center of anyone's house: the fridge.

![custom package stickers for small business marketing](https://storage.googleapis.com/sm-content/blog/ff7aeb6e-eab6-4399-b1e4-329774b84fc9)

###Custom packaging
Yes, packaging is one of those practical things we wish we could avoid. But it doesn't have to be practical in the way of dull or boring — [custom packaging](https://www.stickermule.com/custom-packaging "custom packaging for small businesses") can also be practical in the way of promoting your brand with very little effort or cost.

Don't believe us? Then check out these [5 ways to make your packaging stand out](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out "5 ways to make packaging stand out"). From inserts to custom tape, there's a solution for every budget and taste.

###Capping off
The above marketing materials ideas are just some of the many ways you can leverage your small business marketing strategy. The best thing about them: they're a cost-effective way to draw new customers to your brand, improve your sales, and push brand awareness to a whole new level.

And well, I'm sure you'll have noticed Sticker Mule gives you access to a range of high-quality printing services for marketing materials. T-shirts, stickers, wall graphics, flyers, magnets, buttons, packaging — all that and a good deal more. So, if you've read this far, it's your move: try out these materials and start shaping a memorable customer experience to boost your brand's success.

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There are a lot of marketing materials out there for small businesses, but which ones are the most effective? Here are 7 tried and tested marketing materials that can power your marketing campaigns.

Boost your podcast marketing strategy with branded giveaways

Podcasting has exploded in recent years, with more than [100 million Americans listening to podcasts](https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/ "podcast statistics") each month. This growth is great for the industry, but it also means competition is higher than ever. Podcasters looking to attract new listeners (and keep their existing ones engaged) face a significant challenge. 

![podcast marketing strategy](https://storage.googleapis.com/sm-content/blog/f3c7f590-fced-45d7-b9d1-b419d3e5e127)

Today we'll discuss how launching giveaways of [custom stickers](https://www.stickermule.com/custom-stickers "custom stickers printing"), [magnets](https://www.stickermule.com/products/custom-magnets "custom magnets online"), and [t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts") (sometimes called “swag” or “merch”) with your branding can be a powerful podcast marketing strategy, rewarding current listeners and gaining new ones at the same time.

## Why launch a giveaway?

Giveaways are a tried-and-true marketing tactic that’s been used for decades by businesses to attract new customers and keep existing ones engaged. They provide an incentive for people to take a specific action — sign up for a newsletter, follow a social media account or, in this case, listen to a podcast.

Launching a giveaway of branded merch has a number of benefits for podcasters:

1. __It rewards your listeners:__ By giving away something of value to your listeners, you're showing them that you appreciate their support and are invested in their experience.
2. __It generates buzz:__ Giveaways generate excitement and can help get people talking about your podcast. This can lead to more word-of-mouth recommendations and a larger audience.
3. __It increases brand awareness:__ Custom stickers, magnets, and t-shirts are all items that people use and wear in public. By putting your branding on these items, you're increasing your visibility and building brand recognition.

## How to launch a giveaway

Launching a giveaway is relatively easy and doesn't require a large investment. Here's a step-by-step guide on how to get started:

1. __Choose your item:__ Custom stickers, magnets, and t-shirts are all great options for podcast giveaways that listeners still get excited about receiving. But do consider which item will resonate most with your audience and align with your branding.
2. __Design your item:__ Work with a designer or use an online design tool to create a design that features your branding and is visually appealing.
3. __Determine the rules:__ Decide on the rules for entering the giveaway. For example, you could require people to follow your podcast on social media, leave a review on Apple Podcasts, or share a specific episode with their friends.
4. __Promote your giveaway:__ Use your podcast, social media, and email newsletter to promote your giveaway and encourage people to enter. Be sure to use SEO-friendly keywords like "podcast marketing strategy" and "how to promote a podcast" in your promotions to increase visibility.
5. __Choose your winners:__ Once the giveaway has ended, choose your winners and notify them via email or social media.

![custom stickers for podcasts](https://storage.googleapis.com/sm-content/blog/f33c2b2b-9c25-4cec-93bd-725e48487f3c)

## Tips for a successful giveaway

To ensure that your giveaway is a success, here are a few tips to keep in mind:

1. __Make it easy to enter:__ The more hoops people have to jump through to enter your giveaway, the less likely they are to do so. Keep the entry process simple and straightforward.
2. __Set a clear deadline:__ Giveaways should have a clear end date, which should be prominently displayed in your promotions.
3. __Follow through on your promise:__ If you promise to give away a certain number of items, be sure to follow through on that promise. Failing to do so can damage your reputation and make it less likely that people will participate in future giveaways.
4. __Collect feedback:__ After the giveaway has ended, ask your listeners for feedback on their experience. This can help you improve future giveaways and make your podcast more engaging overall.

## Conclusion

Launching a giveaway of custom stickers, magnets, and t-shirts with your branding can be an effective podcast marketing strategy that rewards listeners and gains new ones. By providing an incentive for people to engage with your podcast, you're building a loyal audience that will be more likely to recommend your show to others. 

But keep in mind that giveaways are just one tactic in a broader podcast marketing strategy. To promote your podcast effectively, you'll need a multi-channel approach that includes social media, email marketing, guest appearances on other podcasts, and more.

And of course, what ultimately matters most is that you’re putting out high-quality content that resonates with your target audience. Giveaways can be a great way to attract new listeners, but it's the quality of your podcast that will keep them coming back for more.

Finally, be sure to track your results and adjust your strategy as needed. Use analytics tools to measure the success of your promotions and engagement metrics to see how your audience is responding to your podcast overall.

Follow these best practices to create a successful podcast marketing strategy that rewards your listeners and expands your audience. 

## Ready to get started!?

<ButtonCta text="Create your own custom stickers" href="https://www.stickermule.com/custom-stickers" />
<ButtonCta text="Create your own custom magnets" href="https://www.stickermule.com/products/custom-magnets" />
<ButtonCta text="Create your own custom t-shirts" href="https://www.stickermule.com/products/custom-t-shirts" />


Podcast marketing strategy doesn't need to be hard. Leverage giveaways to build your brand and generate buzz to gain new audiences!

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