Stickers vs labels - what's the difference?

While seemingly similar, stickers and labels are unique both in their material and in their uses.


Stickers are made of a premium, thick vinyl and are most often used for promotion and handed out individually or included within packaging.

Labels are made with a thinner BOPP film and tend to be used in production (on packaging, bottles, etc) because they are faster to peel.

You can see dozens of different ways to use stickers and labels in our Uses gallery.

Stickers Labels
Thickness 7~ mil 3.4 mil
Thickness w/ paper backing 15.45~ mil n/a
Material Premium, thick vinyl BOPP
Adhesive Permanent Permanent
Matte finish
Luster finish

The choice between custom stickers or custom labels depends largely on how you intend to use them.