Raster vs. vector images – what's the difference?

Basically raster images are made up of a bunch of tiny pixels vs [vector images](https://www.stickermule.com/redraw) which are made from mathematical paths.

<YouTubeVideo videoId="1vUG2AbZTnI?rel=0&showinfo=0" />

Why is this difference important and what does it actually mean?

## What is a raster image?

A raster image is a term in computer graphics and digital photography. A raster, also called a bitmap image, represents a rectangular grid of pixels. 

They are viewable using a bitmapped display or another medium.

### How do you increase the size of a raster image? 

Let's pretend you have a raster image that is 300 x 300.

While it's easy to make an image smaller, increasing the size usually means decreasing the resolution. Although with AI tools, it is possible to increase your artwork resolution.

[Upscale your images for free with AI](https://www.stickermule.com/upscale) 

## What is a vector image?

A vector image or graphic is a type of image defined on a plane, connected by lines and curves. They form shapes based on mathematical equations. And because of this, if you zoom in or out, the lines, curves, or points always remain smooth.  

### What are the uses of vector graphics? 

Vector graphics are used by artists who are creating illustrations, logos, and other designs that are going to be printed on big surfaces. This is why a lot of designers prefer to [convert their images to vector](https://www.stickermule.com/blog/how-to-convert-any-image-to-vector) before printing them out. 

### How do you increase the size of a vector image?

Now let’s pretend you have a vector image that is 300 x 300.

Because a vector image is made up of mathematical paths, you can increase the size of the image as much as you want and it would never decrease in quality. You could literally increase the size to 3 million x 3 million and all the details would still look sharp (assuming your computer could handle a file that big).

This difference usually makes vector images a superior option, especially when it comes to print. However, there are times when using raster images might be your best option. For example, photographs are always raster images. Converting a photograph to a vector image is possible, but will usually result in a drop in detail.

![Raster vs. Vector Images](https://storage.googleapis.com/sm-content/blog/18e4623450fdddec21bd7b6bc0ded052ce0e562a)

## Raster vs vector image comparison 

In this case, you might want to keep your image a raster file. As long as the resolution is [at least 300 pixels per inch](https://www.stickermule.com/support/artwork-ppi), your image will be able to be printed just fine.

<ButtonCta text="Try printing your photos as stickers!" href="https://www.stickermule.com/uses/photo-stickers" />

It's also common for vector images to be converted to raster images to make them more accessible on the web. For example, Google’s standard logo on Google.com is actually a .png file, while the design itself was originally created using a vector editing software. The .png file is very small (16kb) and makes for a quick loading page. But when it comes to printing, Google would want to use a vector version of their logo.

If you plan on using a logo, text, or illustration for print, we recommend tracking down a vector version of the artwork if possible. Otherwise, try to get the highest resolution version of the artwork possible.

### What are the common raster file formats?

- [.png](https://www.stickermule.com/blog/how-to-convert-png-to-svg)
- .jpg or .jpeg
- .gif
- .tif
- .psd

### What are the popular raster-based image editors?

- Adobe Photoshop
- GIMP
- Photo-paint

### What are the common vector file formats?

- .eps
- .ai
- .pdf
- [.svg](https://www.stickermule.com/blog/how-to-convert-png-to-svg)
- .sketch

### What are the popular vector-based image editors?

- [Adobe Illustrator](https://www.stickermule.com/blog/how-to-design-stickers)
- Sketch

### How do you convert raster images to vector images? 
[Redraw](https://www.stickermule.com/redraw) is a service that upgrades any raster image to vector format for a flat rate of $14.

Simply upload your artwork and checkout. Within a few hours we’ll send a proof showing how your new artwork will look. You can request changes to the proof for free until you’re happy (or cancel if you’re not happy).

<ButtonCta text="Vectorize any image professionally for just $14" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/redraw" />

Raster images vs vector images, what is the difference? Simply put, one is made up of pixels and another is made of mathematical paths, find out more about each type of image inside!

Raster vs. Vector: what's the difference?

What is upscaling and how is AI revolutionizing it?

For decades now, upscaling has been an important and even [sometimes contentious](https://www.wired.co.uk/article/history-colourisation-controversy "controversy about upscaling historic videos") part of image and video processing. It refers to the process of increasing the resolution and quality of an image or video, making it look sharper and more detailed. Note that while upscaling is often used interchangeably with the term ‘upconversion’, but upconversion typically refers to the conversion of one video format to another, while upscaling is more commonly used to describe the process of increasing the resolution of an image or video.

While there are many different methods for upscaling images and videos, they generally involve a complex series of algorithms that analyze the image or video data and interpolate additional pixels to create a higher-resolution image or video. In some cases, these algorithms may also use information from surrounding pixels to help predict the content of missing pixels.

![free image upscale online](https://storage.googleapis.com/sm-content/blog/241e5caf-c1d9-4195-bd7e-2c547ae428ca)

## What is image upscaling?

[Image upscaling](https://www.stickermule.com/upscale "upscale images online free") has been a key part of digital imaging for many years. With advancements in technology, it has become easier to upscale images while maintaining the quality of the original image. In general, there are two main methods for image upscaling: interpolation and super-resolution.

Interpolation is a relatively simple method that involves adding new pixels between the existing pixels in an image. This is done by taking the color values of surrounding pixels and using them to create new pixels that fit seamlessly into the image. While this method is quick and easy, it often produces images that are blurry or lacking in detail.

Super-resolution, on the other hand, is a more complex technique that uses algorithms to create additional pixels based on the content of the original image. This method involves analyzing the image data to determine the structure and texture of the original image, and then using this information to create additional pixels that match the existing content. This generally produces higher quality images that are more detailed and sharper than those produced through interpolation.

There are a number of image upscaling services that are available, allowing users to [upscale their images for free](https://www.stickermule.com/upscale "enhance photos for free online"). These services typically use interpolation methods to add new pixels to an image and can be a great option for individuals who need to upscale a small number of images. While these services may not produce the same high-quality results as more advanced upscaling methods, they can be a convenient and cost-effective option for individuals who need to upscale images for personal or non-commercial use.

## What is video upscaling?

Video upscaling is a more complex process than image upscaling because it involves analyzing and processing multiple frames of video data. Like image upscaling, video upscaling typically involves interpolation or super-resolution methods, but it also requires additional processing to ensure that the video data is consistent from frame to frame.

One of the challenges of video upscaling is that it can introduce motion artifacts or other distortions if the upscaling process is not done carefully. To avoid these problems, many video upscaling algorithms use advanced techniques such as motion compensation, which can help ensure that the video data remains smooth and consistent even when upscaling is applied.

![ai robot upscale photos](https://storage.googleapis.com/sm-content/blog/572a2e7e-9cb5-42ae-bc1c-ef20fdc82fd4)

## How does Artificial Intelligence fit in with upscaling?

One of the most exciting developments in upscaling technology is the use of artificial intelligence (AI) to enhance image and video processing. With AI, it became possible to analyze image and video data in much greater detail than was previously possible, and to use this information to create higher quality upscaled images and videos.

There are several different types of AI algorithms that are commonly used for upscaling, including neural networks, deep learning, and machine learning. These algorithms work by analyzing large amounts of image and video data to learn patterns and structures, and then using this knowledge to improve the quality of the upscaled images and videos.

The use of AI in upscaling is still a relatively new field, but it is already producing impressive results. With AI, it is possible to create upscaled images and videos that are nearly indistinguishable from the original content, even when the resolution has been increased significantly.

## What are the future implications of upscaling?

The use of upscaling technology is becoming increasingly important in a wide range of industries, including film and video production, gaming, and virtual reality. As the demand for higher-quality images and videos continues to grow, upscaling technology will play an ever-more fundamental role in helping to meet this demand.

The use of AI in upscaling is also likely to transform the industry in significant ways. AI algorithms are becoming more and more sophisticated, and are able to analyze and process data at an unprecedented level of accuracy and detail. The future of upscaling technology is thus likely to involve even more advanced AI algorithms that can produce even higher quality images and videos.

Another key area where upscaling technology is expected to have a significant impact in the future is in virtual and augmented reality. These technologies rely heavily on high-quality images and videos to create immersive experiences, and upscaling technology will be critical in delivering these experiences to users.

In addition, upscaling technology is likely to have a major impact on the gaming industry. With the growing popularity of 4K and 8K gaming, the demand for high-quality upscaled images and videos is likely to grow exponentially. The use of AI in upscaling will be essential in meeting this demand and providing gamers with the high-quality visuals they crave.

## In summary

- Image upscaling is the process of increasing the resolution of an image. Upscaling methods include interpolation and super-resolution. The use of AI in upscaling is transforming the industry, producing higher quality images that are nearly indistinguishable from the original content.

- Upscaling is a key part of digital imaging and video processing. While image upscaling typically involves interpolation and super-resolution, video upscaling is more complex and requires additional processing to ensure that the video data is consistent from frame to frame. AI is revolutionizing the upscaling industry, allowing for the creation of higher quality images and videos.

- With advancements in technology, upscaling has become easier and more accurate. Interpolation involves adding new pixels between existing pixels, while super-resolution analyzes image data to create additional pixels based on the original image. Upscaling technology is becoming increasingly important in industries such as film and video production, gaming, and virtual reality.

- Upscaling technology is a critical component of virtual and augmented reality. These technologies rely heavily on high-quality images and videos to create immersive experiences, and upscaling technology is key to delivering these experiences to users. The gaming industry is also reliant on upscaling technology to meet the demand for high-quality visuals.

- There are a number of free online image upscaling services that use interpolation to add new pixels to an image. While these services may not produce the same high-quality results as more advanced upscaling methods, they can be a convenient and cost-effective option for individuals who need to upscale images for personal or non-commercial use. The importance of upscaling technology is only going to increase as the demand for high-quality images and videos continues to grow.

<ButtonCta text="Try upscaling images today for free!" href="https://www.stickermule.com/upscale" />


Image and video upscaling is growing in popularity, but what exactly is it and how is it a benefit for you? Find out more as we discuss how AI is transforming image/video upscaling.

Custom sticker deals are heading to Denver!

Have you seen the RTD light and commuter trains in Denver lately? They've got a new wrap and it's all thanks to our [custom sticker](https://www.stickermule.com/custom-stickers "custom stickers printing near Denver") 10 for $1 deals!

![custom stickers denver rtd train](https://storage.googleapis.com/sm-content/blog/4d2cf4e0-aef3-4da8-8608-f0a014daeabc)

Sticker Mule is thrilled to announce a brand new marketing campaign in Denver that is set to take the city by storm. We are launching a comprehensive marketing campaign that will use TV, radio, and web commercials to advertise our custom sticker deals, including the popular [10 for $1 custom sticker deal](https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=brand_2022_dollar "custom sticker deals").

As a company dedicated to being the leader in [printing stickers](https://stickermule.com "printing stickers online") online, we are always looking for new ways to reach our customers and show them the value of our products. And that's what we think our exciting new marketing campaign in Denver will do, showcasing the benefits of our custom stickers and helping spread the word about the incredible deals at Sticker Mule.

At the heart of our marketing campaign is the 10-for-$1 custom sticker deal, which has been a huge hit with customers in the past. This offer gives customers the opportunity to order 10 custom stickers for just $1 — an affordable and convenient way to add some personality and style to products or personal belongings. Whether you're a business owner looking to promote your brand or an individual looking to add some flair to your [laptop](https://www.stickermule.com/uses/laptop-stickers "custom laptop stickers") or [water bottle](https://www.stickermule.com/uses/water-bottle-labels "personalized water bottle labels"), this deal is the perfect way to get started.

To get the word out about this amazing offer, we'll be using a variety of marketing channels, including TV, radio, and web commercials. But that's not all - we're taking our marketing efforts to the next level by wrapping [RTD trains](https://www.rtd-denver.com/ "denver train line") with our advertising! 

![denver stickers printing rtd train wrap](https://storage.googleapis.com/sm-content/blog/d29bb29c-a62b-4b06-8ec2-55cf39df8ae6)

This should be a good way to reach people who are commuting in and around Denver, and we're confident it'll be a huge success. Besides showcasing current offers, the train wrap tells you at a glance what our company is all about by showing our unique orange color branding with cute & funny stickers on top.

Our hope is when you see it, you'll think it's time you joined in on the fun! With 10 for $1 custom stickers, you can try what it's like to customize your products or personal belongings for a minimal cost. Visit Sticker Mule now and discover the joy of personalizing your life.

<ButtonCta text="Get 10 stickers for just $1 today!" href="https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=brand_2022_dollar" />


Custom stickers deals are all over Denver with our new marketing campaign in the Mile High City. From wrapped up RTD trains to billboards on I-70 - custom stickers are everywhere!

How to create a new hire kit your team members will love 

For most new hires, the first day in a *new* office at a *new* company with *new* coworkers is exhausting. 

From HR paperwork to meeting 20 people in 20 minutes, it's overwhelming for someone to change companies — and that's before the work even starts.

Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater.

Instead, we want to show you __how to make onboarding your new hires fun, easy, and inexpensive__.

Below, we're going to introduce you to a startup who hacked the onboarding process and developed an effective (and unique) way to welcome new team members aboard.

Meet [Boxed](https://www.boxed.com/), an online retailer with 117 employees and a seriously fun and effective onboarding process.

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/92e601f58aba6a5e5a6e2164d0ed161e346ac0d8 "New hire kits from Boxed, with custom stickers")

Boxed was founded in 2013 by an experienced group of tech pioneers with a simple idea to make bulk shopping easy, convenient, and fun.

When Boxed brings a new hire into the company, they want them to feel passion for the organization and the brand. So when Boxed started their new hire checklist, they made sure all the basics were set.

__Laptop configured?__ *Check.*

__Day one meet-and-greet with the team?__ *Check again.*

__Rundown of the business process and workflow?__ *Check and check.*

Boxed had all the "normal" checkboxes filled...but they wondered if they were really setting their new team members up to succeed and love the Boxed mission.

It was around this time they came up with an idea to add an exciting new step to their onboarding process.

## The Boxed new hire kit

![The Boxed new hire kit](https://storage.googleapis.com/sm-content/blog/894fbb6cc6abf62113d97ac1182e5efd4a08bd36 "Boxed new hire kits")

They wanted to give each new employee something special to show they were part of the team. The first question was, What goes into the kit?

Then, a lightbulb went on.

Earlier this year, Boxed used [Sticker Mule’s die cut stickers](https://www.stickermule.com/products/die-cut-stickers) for a conference. Grace, a Recruiter at Boxed, was obsessed, "I liked them so much I said 'gimme more stickers.'"

Stickers were the perfect place to start the new hire kit — simple, cost-effective, and beautiful.

Catherine, a Business Analyst at Boxed, agrees, "The first question is cost, and stickers are the best option."

Immediately, the Boxed team decided stickers would be the heart of the Boxed New Hire Kit. Without hesitation, they jumped on [250 roll labels](https://www.stickermule.com/custom-labels), [200 die cut stickers](https://www.stickermule.com/products/die-cut-stickers), and [200 clear stickers](https://www.stickermule.com/products/clear-stickers) for their new hire kits.

> The kit has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work."

Happy with the stickers, they moved to the next steps of the kit. What else would new employees at Boxed need to feel welcomed and succeed from day one?

The team settled on 6 other "must-haves" for new hires to start on the right foot:

1. Welcome letter signed by the team
2. Branded water bottle
3. Pens
4. Customized notebook
5. Small case of Post-Its, rubber-bands, and paperclips
6. "Love that bulk" T-shirt 

They carefully placed all six items ([plus some extra custom stickers](https://www.stickermule.com/custom-stickers)) in a personalized box, and then sealed the box with a [circle label](https://www.stickermule.com/products/circle-roll-labels).

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/73912ea93cb06b4d52881b1d54feb1d1347bd5c3 "What to place in an onboarding kit")

Every new employee receives a kit — even summer interns!

Best of all, it has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work.

When you walk into the Boxed office, you’ll see stickers on phones, laptops, and anywhere else the team can show their passion.

As one new team member said: "Getting company swag is really welcoming. It should be a requirement for startups. When I wear branded shirts, have stickers on my phone and laptop, I feel like I’m representing the company."

Grace agrees, "The reactions from our new hires are always positive. The interns particularly were surprised when they walked into a room with gifts prepared for them."

__No more overwhelming first days. No more exhaustion. No more confusion, frustration, or doubt for a new hire when they join a new company__.

Instead, there is a warm atmosphere where new hires __feel part of a unique, motivated and growing family__.

Compared to a normal new hire onboarding process, it's like night and day. 

![Custom company logo stickers on laptop](https://storage.googleapis.com/sm-content/blog/b41a899de3ba5f4e1256a41e196f441d05cdef4b "Custom company logo stickers on laptop")

> Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater."

Never one to settle, Boxed is now planning to make the kit even better. They let us in on a secret — in version 2.0, they're planning to add a sweatshirt and a bottle opener.

## To create your own new hire kit, here are 3 pillars from Boxed to follow:

### 1. Start with custom stickers. 
Easy to order, cost-effective and beautiful, Grace has seen the custom stickers she gives out to new hires everywhere — on monitors, the back of phone cases, even in wallets to hand out to friends. It's the easiest way to turn any object into company swag. Here’s Grace’s advice: "If you’re on the fence, [try 100 circle roll labels for $49](https://www.stickermule.com/products/circle-roll-labels)."

### 2. Don't worry about the details. 
Boxed could have had back-and-forth debates about what the kit should include until their faces turned blue, but they started with a "Minimum Viable Kit" and put custom stickers, pens, a notebook, and a few other items that they knew would add value. Starting was more important than wasting time trying to get it 100% right the first time.

### 3. Make your new hire kit unique to your company. 
Maybe you don't care about Post-It notes. What can you substitute instead? For example, if you’re a travel company, you can give a new hire a new laptop bag to bring on flights and include [custom buttons](https://www.stickermule.com/custom-buttons) to show off the company. Bring out what is unique to your business and brand.

## Start your own new hire kit

As Grace said, "Stickers are a necessity." Sticker Mule makes it fast and easy to get custom stickers like [die cut custom stickers](https://www.stickermule.com/products/die-cut-stickers) or [roll labels](https://www.stickermule.com/custom-labels).

![Custom company logo stickers on iPhone](https://storage.googleapis.com/sm-content/blog/0dfc7a36898c7d913e62a1355fcfd498d185f848 "Custom company logo stickers on iPhone")

Why not [turn your company logo into a custom sticker](https://www.stickermule.com/uses/logo-stickers) so your employees (new and seasoned) can apply it to their own favorite items like their laptops, phones and water bottles. 

If you're ready to start your own new hire kit and order custom stickers, we want to help. [Get $10 off your first Sticker Mule order](https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog) when you sign up by clicking the button below.

<ButtonCta text="Get $10 credit" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

Creating a new welcome kit is an important part to create a welcoming work environment. Learn how one startup, Boxed, used custom stickers to bring smiles to their employees on the first day.

Full bleed printing 101: Enhance designs with pro techniques

Full bleed printing is a printing technique that has become increasingly popular in recent years, especially in the world of graphic design. With its ability to create designs that cover the entire printable area, full bleed printing is an excellent option for businesses and individuals who want to make a bold statement with their printing materials. 

![full bleed poly mailers custom](https://storage.googleapis.com/sm-content/blog/44c912ed-30d5-42a6-ab7b-28e88fbfbebc)

In this blog post, we'll explore what full bleed printing is, the benefits it offers, and how to create high-quality full bleed designs.

### What is full bleed printing?

Full bleed printing refers to a printing technique where the design extends to the edge of the paper or cardstock it is printed on, without any borders. Unlike standard printing, where there is a white border around the design, full bleed printing allows the design to cover the entire surface of the print material. This printing technique is a great way to create designs with a seamless look and feel, as it eliminates the need for borders and margins.

The term "full bleed" comes from the printing industry, where the term "bleed" refers to the area of the design that extends beyond the edge of the page. When printing a design with a full bleed, the printer will print the design on a larger piece of paper or card stock and then trim it down to the final size. This process ensures that the design covers the entire surface of the print material and doesn't require the need for any margins or borders.

For instance, we here at Sticker Mule offer full bleed printing on a few select items where borders are no bueno. These include:


- [Poly mailers](https://www.stickermule.com/products/poly-mailers "custom poly mailers")
- [Poly Bags](https://www.stickermule.com/uses/poly-bags "custom poly bags")
- [Shipping bags](https://www.stickermule.com/uses/shipping-bags "custom shipping bags")
- [Custom posters](https://www.stickermule.com/products/custom-posters "custom posters printed")
- [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom printed flyers")

### Benefits of full bleed printing

There are several benefits to using full bleed printing for your designs, including:

__Enhanced visual impact__: Full bleed printing provides a more visually impactful design, as it extends beyond the edge of the paper or card stock. The visual continuity this creates is sure to grab the attention of your audience.

__Increased design options__: Full bleed printing offers more design options than standard printing, as it doesn't have any borders or margins. This means designers can extend their designs to the edge of the print material, creating a more eye-catching and memorable look.

__Cost-effective printing solution__: Full bleed printing can be a more cost-effective printing solution, since, again, it gets rid of borders and margins. This means businesses can save money on printing costs while still getting a high-quality design that looks professional and visually impactful.

### Techniques for full bleed printing

To get the most out of full bleed printing, it's important to understand the techniques involved in creating high-quality designs. Here are some tips for creating designs that will look their best when printed with a full bleed:

__Proper design preparation__: Before printing a full bleed design, it's important to make sure that the design is properly prepared. This means making sure that the design has been created at the correct size and resolution, and that all images and graphics are of high quality.

__Selecting the right printer__: To get the best results from full bleed printing, it's important to choose the right printer. Look for a printer that specializes in full bleed printing and has experience working with a variety of materials, such as card stock, paper, and vinyl.

__Tips for printing high-quality full bleed designs__: When printing full bleed designs, it's important to use high-quality paper or card stock and to follow the printer's recommendations for printing settings. This will ensure your design comes out looking its best, with bright, vivid colors and sharp details.

### Common misconceptions about full bleed printing

Despite [its popularity nowadays](https://www.creativeboom.com/resources/enter-the-pentawards-2023/ "full bleed popularity in package design"), there are still some misconceptions about full bleed printing that can cause confusion for businesses and individuals. Here are some of the most common misconceptions, along with the truth behind them:

__Full bleed printing is more expensive__: This is a common misconception, as full bleed printing can actually be more cost-effective than standard printing. By doing away with borders and margins, full bleed printing can save businesses money on printing costs while still producing high-quality designs.

__Full bleed printing is only for large format printing__: Full bleed printing is not just for large format printing, such as posters and banners. It can also be used for smaller items, such as business cards and postcards, to create a more visually impactful design.

__Full bleed printing is only for graphic designers__: Full bleed printing is not just for graphic designers. With the right tools and resources, anyone can create high-quality full bleed designs, regardless of their design skills or experience.

### Conclusion

Full bleed printing is a printing technique that comes with a variety of benefits, including enhanced visual impact, increased design options, and greater cost-effectiveness. 

Just remember: to get the most out of full bleed printing, it's important to properly prepare your design, choose the right printer, and follow the relevant instructions for printing high-quality full bleed designs. Do this and you can be sure to create vibrant, eye-catching designs that will stand out from the crowd.

<ButtonCta text="Create your own full bleed custom mailers today!" href="https://www.stickermule.com/products/poly-mailers" />



Full bleed printing doesn't need to be hard. Here are some quick tips and tricks to get you started on designing full bleed printed products.

Die cut bumper stickers add a touch of fun to your commute

![die cut bumper stickers](https://storage.googleapis.com/sm-content/blog/83e1965ee56521aded1790f0d4ded042daf219ff)

[Die cut bumper stickers](https://www.stickermule.com/products/bumper-stickers) are now available in any size or shape. We have offered bumper stickers for years but until recently they only came in a few standard rectangle sizes. 

Bumper stickers have a removable adhesive that makes them unique from die cut stickers, clear stickers and transfer stickers with a permanent adhesive. While all of our stickers are removable, the adhesive on bumper stickers is made specifically to be easier to peel away from a the surface of a car. 

Now, just like the rest of our sticker product line, bumper stickers can be cut into any shape for more design flexibility. This improvement is timely as the election approaches in November. As slogans and campaign logos have evolved, we knew it was important to offer die cut bumper stickers. For years, bumper stickers have been a [favorite way for voters to show their support](https://www.stickermule.com/blog/history-of-political-stickers-buttons) for their candidates and platforms. 

### Free artwork corrections & proofs
We often spend hours painstakingly correcting low resolution artwork so that your final product looks great. You can make your own bumper sticker design and upload it as is. Customers don't pay anything for artwork corrections. In many cases, we improve on artwork without the customer noticing unless they compare it to an order from another vendor. Within 4 hours of checkout a proof is sent that can be approved or changed. You can request changes for free until you're happy. And, you can cancel anytime prior to approval at no charge.

### Bulk ordering
Although die cut bumper stickers can be ordered in as few as 10 units, we offer significant price breaks onsite for bulk orders. Orders of 500 bumper stickers receive a 70%+ discount.  In addition to bulk discounts, we add discounts for [multiple items](https://www.stickermule.com/blog/introducing-multiple-design-discount) and [exact sizes](https://www.stickermule.com/automatic-discounts). To determine your discounts, we calculate the total cost to produce your entire order, number of items, and the final size of each item. The bigger your order, the bigger the [discount on bumper stickers](https://www.stickermule.com/products/bumper-stickers).

### Free worldwide shipping
With 4 day turnaround and free shipping around the world, Sticker Mule is the easiest and fastest way to order bumper stickers. We have [low minimum free shipping thresholds](https://www.stickermule.com/support/international-shipping-cost) for our international customers and offer always free shipping to customers in the U.S., Canada and UK. 

Having covered laptops around the world, we're looking forward to adding thousands of designs to cars around the world with [custom magnets](https://www.stickermule.com/products/custom-magnets) and, now, die cut bumper stickers. Learn more about Sticker Mule's [bumper stickers](https://www.stickermule.com/products/bumper-stickers).

<ButtonCta text="Buy die cut bumper stickers" href="https://www.stickermule.com/products/bumper-stickers?ref=blog" />

Custom die cut bumper stickers are now available in any size or shape. These bumper stickers are cut in whatever shape your artwork is for a fun and creative way to customize your car.

5 inexpensive ways to make your packages stand out

You just got a new order. 

A nice one. All that work – the marketing, the website, the product, the sourcing, the transaction processes – paid off. Everything worked! 

Now that order has to get packaged up and sent to the customer. It’s got to survive the journey and arrive at your customer’s door intact. When they open it, everything has to be perfect. 

The moment of unboxing is so critical to the customer experience that people film this stuff. There’s a whole genre of unboxing videos now. [Even Mark Zuckerberg has done one](http://www.digitaltrends.com/virtual-reality/mark-zuckerberg-unboxes-the-oculus-rift-in-facebook-live-video/).

[![Zuckerberg Unboxing Oculus](https://storage.googleapis.com/sm-content/blog/6c93e85d40c915b3c628cc41850676882bfaf912)](http://www.digitaltrends.com/virtual-reality/mark-zuckerberg-unboxes-the-oculus-rift-in-facebook-live-video/)

*Mark Zuckerberg used an unboxing video to show off the Oculus Rift. Note how many views this video got.*

If someone makes an unboxing video of one of your packages, your product will be the star, of course. But the packaging you ship it in is the stage. 

Don’t underestimate how powerful this is. The packaging you use is part of the customer experience. But it’s even more than that – packaging has become part of the product. It may only catch your customer’s attention for a moment, but it will frame how they see (and talk about) your product forever.

Packaging may not have such a short shelf life, either. Ever saved a nice box to use it again? Good boxes get around. Good shopping bags do, too.

## The research on why packaging matters

There’s some new research out that really shows how powerful – and profitable – good packaging can be.

Here’s the first data point. This is how much packaging affects brand perception:

![Packaging Affects Brand Perception](https://storage.googleapis.com/sm-content/blog/e7913f9edaf9b9eaaaea05af1fe667be0166379c)

Notice how luxury brands are more affected by packaging. It’ll come up again.

And here are the specific ways packaging affects brand perception:

![Specific Ways Packaging Affects Brand Perception](https://storage.googleapis.com/sm-content/blog/0988da78e038efcd1bfd3d57b2b8bee27f0bf2f5)

The increases in “makes the brand seem more upscale” and “gets me more excited about receiving the package” are what’s changed most in the last year. This may suggest a shift in how customers perceive the importance of packaging. 
That importance does seem to be growing – [YouTube reports that viewership of unboxing videos is up 57% since last year](https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-insights-stats-data-trends-vol7/).

Know what else packaging affects? Word of mouth – one of the most effective marketing tactics ever. As this study says, “gift-like packaging also encourages word-of-mouth marketing. Half of shoppers (50 percent) say the use of branded or gift-like packaging for online orders makes them more likely to recommend the product to friends, compared to 40 percent in 2015.” 

This is especially interesting. If packaging can affect word of mouth so much, the moment when customers open your packaging might be the best time to ask them to refer your company to a friend. A package insert that someone could give to a friend for a discount on their first order might work. 

But before you bust out the printer, keep in mind that the influence of packaging depends on the product that is being shipped. Not too surprisingly, the packaging for household goods had less of an effect than for luxury goods. 

![Premium Packaging Matters](https://storage.googleapis.com/sm-content/blog/ed948cd8d006d98f13d8170f3d8a82c201cdf708)

There’s one last benefit of better packaging: It has a direct affect on your bottom line. Better packaging makes people more likely to order again. 

![Better Packaging Helps Reorders](https://storage.googleapis.com/sm-content/blog/acf2781a07868a992a05e6522436f1979e9281fa)

So it looks like it’s worthwhile to invest in better packaging. Fair enough – but how? And how to do it without breaking your budget? 

Have no fear. Any one of these five tactics can help:

## 1. Inserts

Inserts are a proven tactic for increasing order size, word of mouth, loyalty and more. They don’t have to cost very much, either. 

You could retrofit the design of a business card to become an insert if you wanted. Print a couple hundred of them as a template, then handwrite a custom code or codes as needed. Business cards can be printed for as little as 2 cents each.

Don’t forget postcards, either. They’re big enough to write a note on. 

The handwritten note tactic is becoming quite the trend. Many online retailers say they’ve had success with this.

![Add Inserts to Your Packaging](https://storage.googleapis.com/sm-content/blog/3f994304169556810ff182ab0467c324f65aff18)

Personally, [I love the idea](http://www.wix.com/blog/2015/11/14-brilliant-packaging-ideas-for-ecommerce-sellers/), but it seems like a lot of work. I still remember being up until 2am to get a big order out, and the idea of having to hand-write a thank you note/ insert card for each order makes me feel tired even now.

Then again… maybe the note doesn’t have to be very long. [This company](http://www.packagingdigest.com/packaging-design/trends-in-ecommerce-packaging-center-on-design1512) made an impression just by writing the customer’s name inside the box. All that takes is a Sharpie.

![One easy way to make an impression with your packaging](https://storage.googleapis.com/sm-content/blog/cddf73e90e53c3624f402cfd8ef4a151241ed0ee)

A few other ideas for “inserts”:

- Candy: Kinda the retail equivalent of the chocolate mint on a hotel pillow.
- Review request: Because more reviews means more orders. 
- Product samples: These aren’t free, but they can increase sales by a lot. 

Learn more about [how to create package inserts that work](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work).

## 2. Printed boxes or mailers

I know – you think you don’t have budget for a custom box. 

But you can cheat... and “print” your own boxes with a custom stamp. A custom stamp with art and text that’s 5 inches long x 5 inches wide costs around $70-$100. That’s not free, but would let you have boxes like this:

![Hand stamped boxes](https://storage.googleapis.com/sm-content/blog/b69847aa3047775a3ca1b6712b84da35c1dee151)

*The Etsy shop Heirloom Home and Studio ships with standard cardboard boxes pressed with a custom stamp.*

If a custom stamp won’t work, consider using standard stamps used in a creative way. There are also roller stamps that can be made to look like your package is wrapped with ribbons. Roller stamps can be made with food designs, clothing designs, plant designs… you name it. 

Of course, while stamping is nearly free, it does take time. Ideally, you’d have a spare gang of little kids hanging around who just want to decorate boxes all day. 

![Trunk Club Boxes](https://storage.googleapis.com/sm-content/blog/a3c6bb08be80498b367c1eaacffec65d6e018d2c)
*An example of the printed boxes Trunk Club uses for its orders. This is also a clever example of another way to make your packages stand out – use a design that makes the box look like something more than just a box and [ties into a theme](https://www.stickermule.com/blog/online-crafters-save-time-money-with-creative-packaging).*

[Poly mailers](https://www.stickermule.com/products/poly-mailers) are an easy way to save on shipping and can be done in small batches with custom designs. These work best for apparel, t-shirts and other non-breakable items.

![Full Color Poly Mailers](https://storage.googleapis.com/sm-content/blog/a5e7a080270c2253f834ffd4d135bbc5b8a4fd51)

I actually used a [bubble mailer](https://www.stickermule.com/products/bubble-mailers "custom bubble mailers") for a mailing a few years ago. It held a cover letter, a short report, and a clear plastic puzzle. The puzzle had a little metal bead inside that you had to roll around just so to open the puzzle. Inside the puzzle was a little card… and behind the card was the call to action. 

That mailing got a 20% response rate. 

Good packaging works for lots of things. ;)

## 3. Color

Color is one of the best, simplest branding tricks ever. For example – that printed box we just talked about? If your company has a signature color, you could skip the printed box. Just get a box in as close a color to your brand color as possible. 

The color should continue inside the box, too, of course. Your color of tissue wrap. Your color of ribbon. Your color of insert card. Product label. Order form. 

You can also use color in strategic spots, like this:

![Bright colors inside of box](https://storage.googleapis.com/sm-content/blog/05b2910018a6cc3da53fc5e9d8432c6c9b9696a6)

I think you get the idea.  :)

## 4. Unusual materials

It’s tempting to go with fancy ribbons and luxe papers. But simple, lower cost materials often work just as well. It’s the creativity they’re used with that makes them work. 

So don’t get too limited in your materials. Think beyond the packaging shop. I once used cut up raffia in a gift box product. It was a gift box of gold, frankincense, and myrrh, so the raffia was meant to look like straw from the manger. People loved it. And the raffia was definitely not standard packaging materials. 

Here’s a few other examples of distinctive packaging materials that can be had for cheap:

* Aluminum foil (not for exterior packages)
* Wallpaper
* Butcher paper
* Old, discontinued hiking maps
* Twine
* Wool or yarn

Pinterest is a treasure trove of ideas like this. Here’s a cool silver bubble mailer:

![Bubble Mailers](https://storage.googleapis.com/sm-content/blog/52d90b1998a17401aff7061d0529cabdcc522216)

Note that Behance logo. Behance is a hub of designers, including packaging designers. You might find your next package designer there. Or you could just shop for inspiration.

## 5. Strategic use of stickers

Ok – not to toot our own horn, but we think [stickers](https://www.stickermule.com/custom-stickers) can make almost any package better. [Here’s an example](http://www.underconsideration.com/fpo/archives/2012/01/a-christmas-pack-needs-description.php) of a fairly plain, staid cardboard box that’s instantly hip thanks to its sticker:

![Use stickers to add custom packaging and seal your box](https://storage.googleapis.com/sm-content/blog/330ead9b2b10864b555ca694462c23dd942d0685)

Here’s another [cool packaging sticker](https://www.stickermule.com/uses/packaging-stickers). Very similar to the first, but notice the orange tape. That’s not custom tape, but it further secures the box and adds to the appeal. 

![Use color tape to enhance your store packaging](https://storage.googleapis.com/sm-content/blog/14a2531f485c94b3038384cb4f967f084b5f2f14)

[Custom tape](https://www.stickermule.com/products/packaging-tape) is pretty cool, too. And it's [easy to design](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![cover-eco-friendly-packaging](https://storage.googleapis.com/sm-content/blog/381bb5cd39c67367e65415d49cbc6432315a03b4)

## Try to ship your packages out quickly
Sometimes it's tough to stand out just on appearance, but one easy way to stand out from everyone else is by providing super fast shipping service. Customers have a hard time forgetting your business if they get their order delivered in 2 days. Before you call us crazy, 2-day shipping is actually quite possible these days. You can use fulfillment service like [ShipBob](https://www.shipbob.com/ "ecommerce shipping fulfillment solution") where you send them all your products and they'll take care of everything else when an order comes in, including 2 day continental US shipping. 

But new tools even make it possible to do yourself too! You can use a self-service shipping service like [Shipstation](https://www.shipstation.com/ "best shipping service online") or [Ship by Sticker Mule](https://www.stickermule.com/ship "print usps labels free online") to speed up your own shipping process and get most packages to your customer's doorstep in 2 or 3 days.

## Word to the wise

While all these packaging ideas are fun, consider their durability as much as their looks. It’s not okay for your packages to arrive at your customers' doors trashed. 

So before you fall in love with a box, or any kind of packaging, test it. Buy about ten of the boxes. Mail a complete order to ten people you know. Get detailed reports – photos, ideally – of what the packages look like when they arrive. 

Pay careful attention to your results. These are only ten packages, remember. If you’ve been shipping for awhile, you know it’s that outlier package – the one that got caught in some machinery – that puts your entire packaging to the test. 

![Damaged Box Package](https://storage.googleapis.com/sm-content/blog/763c695214ffb5e97aa1023e21510b0078bfb11e)
*About 5-10% of ecommerce packages get damaged during shipping [(depending on which study you cite)](https://www.packworld.com/issues/operational-excellence/article/13366678/ecommerce-packaging-pitfalls-opportunities).

## Conclusion

Packaging is way more than just a fulfillment function. It’s become a core part of the customer experience. It influences word of mouth and improves loyalty. It can even become part of your marketing, like Chewy.com has done with its ongoing #ChewyBoxLove campaign.

![Facebook Packaging](https://storage.googleapis.com/sm-content/blog/4f91142092d07c2e036ca324cadafcb9ef85a8f5)

But while it’s really powerful, great packaging doesn’t have to be expensive. You just need to… um … think outside the box.

Want to make *your* packages stand out? Test some options out with our samples. Click the button below to start sprucing up your packaging for as little as $9!

<ButtonCta text="Order Packaging Samples" href="https://www.stickermule.com/samples" />

Check out these five simple ways to make your packaging stand out, without breaking your budget. 

How to fix low resolution photos with an AI image quality enhancer

Low resolution images can be a major hindrance to businesses and individuals alike, often causing a loss in quality and marketing value. That’s why many companies have started aggressively [investing in AI upscaling tools](https://www.pcgamer.com/rtx-video-super-resolution-ai-upscaling-feature/ "ai as an investment") for images and photos alike. 

But since these tools are on the cutting edge of technology, it can be hard to find your way around them. If you’re looking for something easier to understand, Sticker Mule offers a solution anyone can use: [Upscale](https://www.stickermule.com/upscale "AI image quality enhancer"). 

In this post, we’ll take a look at what exactly are low resolution images and how Upscale by Sticker Mule works to enhance image quality.

<YouTubeVideo videoId="8PCQrRkDRmA" />


###The problem with low resolution images

Low resolution images are those that have a lower number of pixels compared to the original image. This can result in a blurry, grainy, or pixelated appearance, making the image look unprofessional. 

Using low-quality cameras, compressing images, or setting a small image size are all ways you can end up with low resolution images.

While that may not seem like a big deal, low resolution images can have a significant downside, especially for businesses that rely on visual content to sell their products or services. In fact, low resolution images [have been shown to decrease trust](https://news.cornell.edu/stories/2019/01/seeing-believing-depends-photo-quality-study-says "image resolution is important for ecommerce") in online marketplaces, negatively affecting sales and customer acquisition. 

For individuals, too, low resolution images can detract from the overall quality of personal projects or online profiles. A low resolution image will often convey the impression of sloppy, lazy work, priming viewers to look for faults in the whole of your content.

###A solution: Upscale by Sticker Mule

[Upscale by Sticker Mule](https://www.stickermule.com/upscale "photo enhancer online free") is an AI-powered tool that can instantly enhance your low resolution images, transforming them into high-quality images. The tool uses advanced algorithms to analyze and recreate missing pixels, resulting in a clearer and more detailed image. For best results, use high-quality images as the starting point for enhancement. Upscale can still enhance low resolution images, but the results will be limited by the quality of the starting image.

Upscale brings you a bunch of features and benefits, including:

• AI-powered image enhancement: Upscale uses AI to analyze and restore missing pixels for greater clarity and detail.

• Easy to use: Upscale has a user-friendly interface. Enhance your images in just a few clicks!

• High-quality results: Upscale delivers high-quality results that look professional and can be used in any context, formal or informal.

• Competitive pricing: Upscale is affordably priced, making it a cost-effective solution for businesses and individuals.

Compared to other image enhancement tools in the market, Upscale by Sticker Mule offers a unique combination of advanced technology and affordability. The product has received positive feedback from satisfied users, who report it’s helped them transform low resolution images into high-quality graphics.

###How to use Upscale by Sticker Mule

![upscale images and increase resolution for free](https://storage.googleapis.com/sm-content/blog/285b9338-df9e-49df-8fd5-3ea9b9290132)

As you’ll see, Upscale by Sticker Mule is simple and straightforward to deploy. Here is a step by step guide on how you can use the tool:

1. Upload your low resolution image to [Upscale](https://www.stickermule.com/upscale "image quality enhancer free")
2. Determine how much you want to enhance it
3. Wait for the AI to analyze and restore missing pixels
4. Download your newly-enhanced image

###Conclusion

Low resolution images can be the bane of your product listing, CV, or website. The good news is that, with Upscale by Sticker Mule, this issue can be an easy fix. 

Tap into the AI-powered benefits of Upscale to instantly enhance your low resolution images and generate professional-looking graphics. Easy to use and highly affordable, Upscale is a cost-effective solution that works well for you whether you’re a business or individual. 

Think it’s time for a New Year’s resolution that won’t fade? Then give Upscale by Sticker Mule a try and see the difference for yourself.

<ButtonCta text="Try Upscale Today" href="https://www.stickermule.com/upscale" />







Fix low resolution photos and images instantly for free with the Upscale AI image quality enhancer tool!

8 graphic design trends getting popular in 2023

Graphic design is a fluid environment where, unlike in many other creative professions, [new trends](https://www.envato.com/blog/what-is-a-trend/ "graphic design trends change often") can come and go in a matter of months or even weeks.

But, while it can be hard to keep up with the innumerable short-lived tendencies that social media fires up and then promptly forgets about, you can always find a few more constant trends that become — and remain — popular for a much longer time span.

Below we’ll take a look at a few graphic design trends likely to gain popularity in 2023.

##Modern nature
![modern nature graphic design trend](https://storage.googleapis.com/sm-content/blog/4040fb94-aa13-4275-940c-6be5a96eda05)

Here’s a trend set to continue in demand for a long time. In fact, it can never really go out of style — only be transformed somewhat. After all, the craving for nature-like aesthetics is firmly rooted in our primordial psyche. 
With its rooty, earthy, leafy tones, modern nature is a flowing and lush design trend you can expect to see a lot of this year.

This is an incredibly versatile style choice, but it can feel particularly in place for environmental-themed leaflets and [posters](https://www.stickermule.com/products/custom-posters "custom posters printing"). Use it to great effect when advertising upcoming seminaries, workshops, or lectures that are all about being green.

##Expressive 3D
![expressive 3d design trend](https://storage.googleapis.com/sm-content/blog/97d396e4-f3c6-4be7-91de-a9236f74b07a)

The increasing use of new digital tools for graphic design — including [artificial intelligence](https://www.economist.com/business/2023/01/30/the-race-of-the-ai-labs-heats-up "ai tool race to be the best") — has helped fuel a constant search for novel ways to incorporate 3D in art. A prominent trend here is the emphasis on modern expressionism, where whimsical shapes jump out of the screen to try and grab your attention and feelings by the collar. 

Vague shapes with often fantastical or even disturbing design themes are a staple of the expressive 3D movement and can be equally used to entice or jar the senses. It’s all up to you, the artist.

The expressive 3D graphic design trend makes a great style for social media posts, websites, and music covers.

##Pastel maximalism
![Pastel maximalism graphic design trends](https://storage.googleapis.com/sm-content/blog/34caa732-837a-42a9-b91f-99eb2ddb7bb6)

A comforting graphic design trend with a dash of fanciful, pastel maximalism shows you can reinvent the old without being conventional — or boring. 

Here the visuals are often blurry, cloudy, and dreamy. The gradient motifs can strike any shade and hue, mixing bright and vivid with soothing and relaxing, making it a perfect design trend for anything from websites to [custom product packaging](https://www.stickermule.com/custom-packaging "packaging personalization").

##Punk revival
![punk revival graphic design trends](https://storage.googleapis.com/sm-content/blog/5f2da6db-4ead-45ef-8eba-02b6e312f75e)

A great way to harness anyone’s inner nonconformist, punk revival can go for a blatant anti-establishment look, can be chaotic, can be dark, and, importantly, can be a lot of fun to work with.

Thick sans-serifs and a tumultuous jumble of lines punctuate a visual style that seeks out anarchy and revels in its rejection of everything ordinary and standard. In a way, you could say it’s a graphic design trend that rejects trends.

Punk revival goes hand-in-hand with posters such as punk rock concert [posters](https://www.stickermule.com/products/custom-posters "custom posters printed"), albums, and social media posts.

##Experimental escapism
![Experimental escapism graphic design trends](https://storage.googleapis.com/sm-content/blog/3fcdc8f6-f4a0-46d8-80a0-c0829e0be482)

Escapism has been trending for a while now. Powered by new technological tools, including AI, and inspired by futuristic projects such as the metaverse, experimental escapism is a new branch of a bold, imaginative trend that’s far from extinguishing itself.

Experimental escapism makes the incongruous possible; it's an adventurous, but reassuring graphic design trend that dares you to imagine new ways to get away from the commonplace of our humdrum world.

A style fit for use anywhere on the internet, it can also look great on physical printouts including [wall decals](https://www.stickermule.com/products/wall-graphics "custom printed wall graphics") and even [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirt printing").

##Abstract gradients
![Abstract gradients graphic design trend](https://storage.googleapis.com/sm-content/blog/087bcdc9-d193-4543-8b71-b2f282240780)

If you like to put diffuse colors and hues to good use, with lots of hazy and often fluid or even watery blotches across a screen, you’ll find abstract gradients to be right up your own foggy alley.

Lots of pinks, blues, and orange shades are a must here, creating an otherworldly, dream-like atmosphere that communicates tranquility and a sense of confidence. It can show you understand yourself and know exactly where you’re headed.

Abstract gradient graphic design trends are popular in online presentations and infographics but are also easy to integrate into your company’s overall visual style. However you employ them, they’ll be sure to make your style stand out from more mundane choices.

##Holographic design
![Holographic designs graphic design trend](https://storage.googleapis.com/sm-content/blog/d0ce1e76-6603-4e61-b078-60653c91ff83)

Bring some wavy depth and variation to anything from your social media or web pages to your packaging. A holographic design will do that while catching the eye with the perpetual motion of its mercury-like shapes. 

A gradient of soft colors that blend easily into one another makes this a great design trend of 2023 for emphasizing creativity. Refusing to conform to hard lines and angles, holography is a perfect trend to incorporate into printed materials such as brand [stickers](https://www.stickermule.com/products/holographic-stickers "custom holographic stickers"), decals, and [flyers](https://www.stickermule.com/products/custom-flyers "custom printed flyers").

##Nostalgia (‘80s and ‘90s)
![Nostalgia (‘80s and ‘90s) graphic design trends](https://storage.googleapis.com/sm-content/blog/169726ca-1424-4151-8005-10525a80da2a)

Step back into the ‘80s or ‘90s with simpler shapes, big filled-out letters, and vibrant, loud colors. With a nod to the aesthetics of past TV shows, ads, music, and fashion styles, the nostalgic graphical design trend is all about cherishing the best aspects of a formative time for our modern culture.

This style is excellent for large printed materials: you can’t go wrong using it for [posters](https://www.stickermule.com/products/custom-posters "custom wall posters") or [wall decals](https://www.stickermule.com/products/wall-graphics "custom wall decals printing service").

##Capping off

The above are just a few of the many graphic design styles getting (or remaining) trendy in 2023, but they’re a fabulous starting point for the adventurous designer looking to explore styles new and old.
Whether you opt for the down-to-earth of modern nature, the joie-de-vivre in the colorful explosion of a holographic design, or the funky looks of punk revival, the design trends above can be a source of inspiration for all kinds of events, occasions, and products.

Use [Studio](https://www.stickermule.com/studio "studio free online image design editor") to try your hand with a new style for your printed stickers, posters, flyers, or other advertising products.

<ButtonCta text="Start designing on Studio for free!" href="https://www.stickermule.com/studio" />


Graphic design trends in 2023 are already evolving from 2022. Find out which graphic design trends are getting more popular in 2023.

How to create custom package inserts that work

So you’ve got your next order nearly all packed up. You’ve checked the packing list. You’ve made sure the order won’t get damaged on its way… and now you’re about to seal up the box.

Wait!

Where’s the package insert?

## What is a package insert?

A package insert gives you the opportunity to earn more sales, nab a new customer or even clear some old inventory. All it takes is a simple slip of paper or [printed flyer](https://www.stickermule.com/products/custom-flyers "custom printed flyers").
Package inserts don’t have to be anything more than a note. Many Etsy sellers send a simple, handwritten thank you note with every order. Or a printed business card with a coupon code. Like this:

![Thank You Insert 10percent off](https://storage.googleapis.com/sm-content/blog/736322e69ec43288ce7cec5d8d51329e8408a07f)

But that’s just the beginning of what you could do.

I know - you’ve got enough to do already. You just want to get this package out the door. Is messing around with a package insert going to be worth it?

In a word: Yes.

 ## Why you should create customized package inserts 

Still not convinced that package inserts should be part of your regular packaging and shipping routine? 

### Package inserts get noticed

We’ve written about how special the unboxing moment is for shoppers. Including a package insert in the box means your message is part of that magic moment. Package inserts – especially nice ones – get read. Maybe it’s because they remind us of the gift cards that come along with presents.

### It costs little to nothing to deliver the package insert

You’re already shipping the box. It’s unlikely that the few extra grams of weight from the package insert are going to cost you any more.

### Package inserts can be made for pennies each

If you’re a micro-business, you could just handwrite your package inserts. Use nice stationery paper or any interesting craft paper. For a more automated or scalable approach, you can also create package inserts from [custom printed flyers](https://www.stickermule.com/products/custom-flyers "custom flyers quick") featuring some of your branding and maybe even a coupon! 

(Speaking of coupons, just for reading this far down our blog post, here's [$10 off your next order](https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog) today at Sticker Mule!)

### Package inserts can be customized

Personalization is one of the biggest trends in ecommerce right now. Witness how many Etsy stores offer personalized goods. Package inserts are a fantastic way to personalize a message, or to send an offer targeted to a particular customer group.

### Package inserts convert 

The average conversion rate for package insert marketing programs is .35%. It can range from .15 to 1%, but .35% is average. And that’s for acquisition – for inserts sent to someone who doesn’t know your company. If package inserts work that well for acquiring customers, they could get double that conversion rate (or better) from your existing customers.

How well your package inserts convert depends on a lot of things, of course. But one of the best ways to draw attention to them is to make them interesting in the first place.

## What do package inserts include?

Spending the time to create a handwritten note is great. But if your business is too busy to write a note for every order, consider printing.

You can have inserts printed as if they were business cards, postcards or even [flyers](https://www.stickermule.com/products/custom-flyers "custom flyer printing"). All these formats are affordable, which means the ROI on using package inserts can potentially be HUGE.

Want to stand out a little more? Use a format that might get used again. Like a bookmark. Nice quality bookmarks might cost a little more to make (or take a little more time to make) but if they’re nice, they’re likely to get saved and used. That means more “impressions” for your insert. Adding a nice quote to the bookmark, and toning your branding down can help, too.

Another option is a gift tag. You can buy nice [custom-made gift tags on Etsy](https://www.etsy.com/listing/242304833/printable-thank-you-tags-customer-gift). Or you could make your own. Or you could just punch a hole in the corner of a business card. Voila – your business card has become a gift tag.

![Thank you for your order](https://storage.googleapis.com/sm-content/blog/c1b0d5511190d762a16bb8ed5530d25a0f1cd02b)

Do you want to create your own [business card sticker](https://www.stickermule.com/uses/business-card-stickers)?

You can still personalize printed inserts, of course. Consider leaving the salutation empty on the printed versions. Then just write in each customer’s name before you drop the insert into the box. Got even three seconds more time for that insert? Sign your name to the card.

### Use more than one package insert

Sometimes it’s nice to vary the package inserts, too. You could even A/B split test your package inserts to see which offers tend to do best. Or you might want to include a specific package insert for large orders, for instance. Or a different package insert for first-time orders.

If you have a standard package insert, and only use an alternative insert once in a while, consider getting the standard one printed. Then handwrite the one you use less often.

Or print your own inserts at home. There’s plenty of stylish paper that would stand out and can work in a standard printer. Just avoid most handmade papers with home printers… they can really mess up the insides of your printer.

Of course, you could also [customize your package inserts with stamps or stickers](http://www.onsuttonplace.com/etsy-what-ive-learned-and-tips-for-success/), too. There’s more than one way to get a message inside a box!

![custom-packaging-sutton-place-designs](https://storage.googleapis.com/sm-content/blog/157734d46ad5f5e93dae62995f661d69b6b7536b)

So now you’ve got ideas for possible formats for your package inserts. So now, what should yours say? You could…

### Offer free shipping on their next order

Free shipping is one of the all-time best offers. It might not feel like the most creative option, but it’s proven to work.  

### Offer a discount on their next order

Either percent off or dollars off.

### Ask for the customer to leave feedback about their order

Research has shown that the more reviews a product has, the faster it sells. So getting people to leave feedback can be a great way to increase sales.

### Offer a list of special sales items

Got some inventory you want to move, but don’t have enough of it to offer it to everyone? Make up a couple of flyers and put them in the boxes of people who bought related items. This gives them a special deal and lets you free up some space.

### Offer a discount they can share with a friend

Make it just one friend, and give your existing customer a benefit, too. Like “Know someone who would like [Your Online Shop]? Here’s a coupon for them to get 20% off their first order. When they use it, we’ll send you a coupon for 10% off your next order, too.”

### Offer samples 
We’ve written about product samples in the past. These are technically package inserts, so you might want to consider adding a few samples, too.

Or just give them an interesting little gift. This Etsy store has a printed business card to use as a thank you note. On its own, it’s nice… but not noteworthy. But when they add the cute little [customized paperclip with a rose](https://www.etsy.com/listing/260951692/flower-planner-clip-planner-paper-clip)? Then they’ve given the customer a gift.

[![customized-paperclip](https://storage.googleapis.com/sm-content/blog/664dbbfc777f8fecc8b635c5e5911da55ded1567)](https://www.etsy.com/listing/260951692/flower-planner-clip-planner-paper-clip)

Gifts like this are even better if they’re associated with your business. If this seller created faux fabric flowers, then this little paper clip gift would have added meaning.

### Ask them to share about their purchase on social media

This type of user-generated content is great for business. If you ask nicely, you can use these social shares in your marketing, too. 

For instance, you can re-share any posts from customers. Or you can add a little “as seen on social media” section to your website or your email updates.

At [Sticker Mule](https://www.stickermule.com/), we include an insert in every purchase that is signed by the staff member that worked on the order. On the other side we ask if they'll share a photo or video on Instagram and mention [@stickermule](https://www.instagram.com/stickermule/). We see hundreds of photos and videos every week and often repost them on our Instagram feed.

![Sticker Mule Cheers Insert Card](https://storage.googleapis.com/sm-content/blog/e6f6fc043df88facdc702fa92e536107557d2078)

Look at samples and try to [create your own *Thank You* stickers](https://www.stickermule.com/uses/thank-you-stickers)

## How to create customized package inserts

Catalog companies have been using package inserts for decades. They’re one of the oldest and most effective marketing tactics around. That’s why these retailers use their own package inserts… but also why there are package insert swap programs, too.

Yep – you can pay to have your package insert put into another company’s packages. Usually this sort of swap only happens with big companies, so the swaps are bought by the thousands. 

But you could possibly set up a smaller swap, too.

You’d need to find a company that is complementary to yours, but not a competitor. They could be larger or smaller than you. If you were on a tight marketing budget, you could just swap inserts if the company ships about as many packages as you.

Or if you had a little budget, you could pay about $20 to $30 per thousand to get your packages inserted into another company’s boxes.

If you can work out a deal with even a couple of complementary companies, your package insert program could become a reliable way to find new customers, too.

One thing to remember as you test this new marketing channel: Track how often the customers you get through package inserts re-order. In other words, track what the lifetime value of your customers is, based on the different marketing channels you get them through.

Who knows… maybe your package insert customers tend to order six times each, making their lifetime value well over $200. If they re-order that much, you might be able to afford $37.14 to get them in the first place.

Also track each package insert partner separately. Some sellers may end up being better partners for you than others.

Package inserts are an easy way to increase loyalty and attract new customers. They work even for small online crafters and shops because they’re so affordable. All you need is a few seconds and a pen and paper.

## Create your own personalized package inserts

Are you including a package insert or a thank you note with your orders? If you are, what does it say? Is there a particular offer that seems to work best?

Want to get started making your own package inserts? Why not start with some [custom stickers](https://www.stickermule.com/custom-stickers "custom printed stickers") or [labels](https://www.stickermule.com/custom-labels "custom labels")? Get $10 off your first order when you sign up by clicking the button below.

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Package inserts get noticed, convert, and can be customized. Learn how to use inserts in your orders & packaging. 

Posts by Sticker Mule