Every needless word you omit is an investment in the foundation of your organization. Here’s why:
People don't read
People read 20% of the words on a web page. A concise message is more likely to be absorbed.
Extra words waste time
for your customers and coworkers.
Be concise in your native language to make translating content easier.
Strengthen your brand
Search engines may like more words but customers appreciate fewer.
Content grows exponentially which makes it harder to maintain quality. The sooner you start omitting needless words from your organization the better.