How to make stickers that sell well online

## Why make stickers?

![why make custom stickers](https://storage.googleapis.com/sm-content/blog/6376b910-e223-441a-9cf1-fce0301b8db5)

I think we can all agree on one thing: [custom stickers](https://www.stickermule.com/custom-stickers "custom printed stickers") are fun. Fun to collect as children, fun to use on our cars and accessories as adults, and fun to give away. And to receive. 

But besides the collectibles, the face stickers, the pet stickers, the football club stickers we plaster around in our homes and belongings — how do we get real-life use and value from stickers?


By selling them, obviously. We know that's why you're here.
 

Whether setting up a [sticker shop on Etsy](https://www.etsy.com/market/sticker_shop), selling office supplies, or simply using stickers as a brand-booster of sorts, you'll find the humble-looking sticker to be a popular item with the potential for some truly stellar ROI.

### Other uses for stickers

It's useful to remember, too, that stickers are a five-star marketing device. Handed out to potential customers, [delivered with product packages](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work), distributed in giveaways, or used as an extra touch to your wrapping game, stickers can be the thing that sets you apart from the pack.


In fact, play your cards right and your clients will be literally sticking your brand to their cars, laptops, water flasks, and whatnot. Just ask Apple.

## How to make stickers

Now, making stickers ain't hard, but you should know what you're doing and yeah, definitely pay attention to a few pesky details.

### Step 1 - Blueprint your sticker

First up — design. If you want to print a sticker, you probably have a good idea of what you want it to look like. You may even have your art or company logo readily available in image format. But can you convert that into a proper printable design?

  

For that, you've basically got two options:

  

- __Design from scratch__: Use Adobe Illustrator to put together your design. Better yet, use Studio — our online, download-free, and money-free design tool. 
- __Use a template__: Inspiration not abundant? We blame the weather. Regardless, Studio has a vast array of design templates for you to use and abuse at will. 
  

And well, yes, there is that third option — hire a fancy graphic designer to put together your nifty, shiny design. Or a non-fancy, underpaid, overworked, doomed-to-poverty designer. 

  

Sorry, that got a little existential.

#### Bonus tip: Design with the times

Here's a little extra idea for selling stickers: Tap into recent events, upcoming holidays, or even pop culture moments for some guaranteed best-sellers. 

  

Even if you only plan to use your custom stickers for brand recognition, adding holiday themes for a little variety in that stickery mix is always something your customers will appreciate.

### Step 2 - Decide on printing — home or online?

Ah, yes, the old question.

### Printing at home

Depending on what kind of printer you have at home or in your office or shop, you may want to consider printing and preparing your stickers yourself.

  

__Pros__: It's cheaper for small quantities and you get your stickers right away.

__Cons__: Your stickers won't last as long, quality will be inferior, and you [risk depleting](https://en.wikipedia.org/wiki/Ego_depletion) your every-dwindling patience supplies in case your printer acts up.

  

And trust us, your printer will act up.

### Printing online
![print stickers online at stickermule](https://storage.googleapis.com/sm-content/blog/49695e32-b3a2-436e-af00-bd6c305fd7b7)

For most cases, and especially if you're looking to print quality stickers in large quantities to sell, you may find [printing online](https://www.stickermule.com/ "print stickers") is the best option.

  

__Pros__: You save time, save money on larger orders, and — of course — get great quality and versatility (hey, that's what we do for a living!).

__Cons__: We may not be fully impartial here, but we can't really think of any cons to online printing. Unless you spent a ton of money on a deluxe printer that you won't get to use. Sorry.

### Step 3 - Pricing your stickers

Whether sold online, at events, or in your physical store, stickers usually cost something around $2-6. The material (vinyl quality), sticker type (static clings, anyone?), and size are all factors to account for. Plus, of course, how much you paid to get them made in the first place

  

A good best practice when selling stickers is to create progressive discounts — larger purchases get lower per-sticker prices.

### Step 4 - Where will you sell your stickers?

Your shiny new stickers are ready to be passed on to happy purchasers everywhere! Time to choose the venue for your sticky commercial activities. 

#### Etsy

Etsy is a favorite for individual designers who are just dipping their toes in the world of e-commerce, but it's also a great marketplace in its own right. Check out our [guide on how to get started with Etsy](https://www.stickermule.com/blog/how-to-sell-on-etsy-a-guide-for-designers) — it might be just the thing for you.

#### eBay

Look for stickers on eBay and you get [over 2 million results](https://www.ebay.com/b/stickers/bn_7024805278). And while that could seem discouraging at first glance, it shouldn't be. Find a good niche for your stickers, provide top-notch customer support and delivery times, and you just may find yourself in eBay's[ TopRated Seller Program](https://www.ebay.com/sellercenter/protections/top-rated-program) — a recipe for success.

#### Amazon

As vast a territory as the rainforest itself, it can be just as hard to find your bit of sunlight on Amazon. Getting ahead of the competition will mean a lot of work with SEO, listings, and ad campaigns, but make it to the top and you'll find the world's biggest online marketplace brings the rewards of a true El Dorado.

  

Amazon can be a fantastic choice if you need another company to take care of fulfillment for you, or if you intend to sell with print-on-demand.

#### Your own website

You might already be doing this if you already have your own online shop; if not, it's always an option to consider as your custom sticker business begins to gain steam. 

  

Besides advantages such as fewer fees (or none), selling on your own website is also seen by many as a mark of success in business and will set you apart as a confirmed merchant of sticker happiness.

  

Finally, keep in mind none of the above options are mutually exclusive. You can get started with just one and end up selling on as many platforms as you can profitably manage.

### Step 5 - Keep making them stickers!

The final step is… keep at it. Create new designs on a regular basis to give previous customers something new to look forward to, as well as to expand your reach and tap into other sticker niches.

  

Finally, don't let initial inconveniences or setbacks discourage you. Keep what works, ditch what doesn't. Be patient, work hard on your designs, allow time to bring you the desired results — and then, be sure, the results will come.

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Selling stickers online is a great way to make some extra money. Here are a few tips on how to make stickers that sell really well online!

7 effective marketing materials for small business

Marketing materials for small businesses are essential for growth and success. They can help increase brand awareness, attract new customers, and improve sales. Let's take a quick look at seven effective marketing materials for small businesses and how you can use them to power up your brand. 

From elevating your [podcast marketing strategy](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "improve podcast marketing campaigns") to creating an entire brand aesthetic, these materials can help promote your brand profile online and offline.

![custom buttons for effective marketing campaigns](https://storage.googleapis.com/sm-content/blog/0243248c-5f5c-4535-b4a7-77ebfa110259)

###Custom buttons
Round, colorful, friendly. A [custom button](https://www.stickermule.com/custom-buttons "fast custom buttons printing") can be all that — and so much more. Most importantly, it can pin your brand to a customer's shirt, jacket, or backpack. 

Add a neat, quality-looking button to a product shipment, hand out buttons at an event or party, or give them as a memento to customers visiting your physical store. However you use them, custom buttons are a quiet, but stylish way to promote your brand. 

###Custom t-shirts
Really, who doesn't love an extra tee? We wear [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts printing online") often, and not just for doing some yard work on a hot Saturday afternoon. If you design your custom t-shirt well, your customers will happily flaunt it out and about.

Custom t-shirts are the perfect swag for say, expressing your thanks to event participants. But you can also sell them as branded merchandise and add them to special offers and promos. Trust us: nobody ever says no to a nice, comfy tee.

###Custom stickers
You can't expect us not to bring up [custom stickers](https://www.stickermule.com/custom-stickers "custom sticker printing"), but we have the best of reasons: they're a proven, time-tested marketing strategy. Use branded stickers to create a [marketing pack](https://www.stickermule.com/en-in/blog/your-guide-to-creating-the-ultimate-marketing-pack "custom marketing pack for businesses"), in giveaways, or to decorate your shipping boxes. Or any other way you can think of — we don't hold a monopoly on sticker usage ideas!

Whatever you do, we're sure your customers will love those crispy, smooth and oh-so-sleek custom stickers.

![custom wall graphics printing for small business](https://storage.googleapis.com/sm-content/blog/dc1b3d7f-8832-4018-b422-b69978f0ebcf)

###Custom wall graphics
[Custom graphics](https://www.stickermule.com/products/wall-graphics "custom wall graphics for small business") are the sticker's big brother, and a little bit too conscious of their importance, too. That's why they tend to make fewer appearances — but when they do, it's to impress.

Also known as wall decals, our custom wall graphics can be used as an out-of-the-box way to add style to homes, businesses, schools, or pretty much any environment you can think of.

###Custom flyers
When you think 'handing out' you think 'flyers'. Of course: these bad boys are just about the easiest, most cost-effective way to put your brand out there. [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom flyer printing") are great for giving out at events, on the street, or in your office, they can be a perfect mix between sharing useful information and bringing attention to the services and products your company has to offer.

###Custom magnets
I honestly think the childhood magic of playing with magnets never fully goes away. And perhaps, just perhaps, that's why [custom magnets](https://www.stickermule.com/products/custom-magnets "custom magnets for small business marketing") work so well as part marketing packs or [branded giveaways](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "podcast marketing branded giveaways") — people just like them, like I know we both do.

So when you think of marketing materials to promote your brand, remember a custom magnet can go a long way. And it's the only thing that'll get your brand right into the center of anyone's house: the fridge.

![custom package stickers for small business marketing](https://storage.googleapis.com/sm-content/blog/ff7aeb6e-eab6-4399-b1e4-329774b84fc9)

###Custom packaging
Yes, packaging is one of those practical things we wish we could avoid. But it doesn't have to be practical in the way of dull or boring — [custom packaging](https://www.stickermule.com/custom-packaging "custom packaging for small businesses") can also be practical in the way of promoting your brand with very little effort or cost.

Don't believe us? Then check out these [5 ways to make your packaging stand out](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out "5 ways to make packaging stand out"). From inserts to custom tape, there's a solution for every budget and taste.

###Capping off
The above marketing materials ideas are just some of the many ways you can leverage your small business marketing strategy. The best thing about them: they're a cost-effective way to draw new customers to your brand, improve your sales, and push brand awareness to a whole new level.

And well, I'm sure you'll have noticed Sticker Mule gives you access to a range of high-quality printing services for marketing materials. T-shirts, stickers, wall graphics, flyers, magnets, buttons, packaging — all that and a good deal more. So, if you've read this far, it's your move: try out these materials and start shaping a memorable customer experience to boost your brand's success.

<ButtonCta text="Start printing online today!" href="https://stickermule.com" />


There are a lot of marketing materials out there for small businesses, but which ones are the most effective? Here are 7 tried and tested marketing materials that can power your marketing campaigns.

29 ways on how to come up with a good business name

Starting a business can be an exciting and challenging experience, and that also goes for one of the first decisions you’ll need to make — choosing a name for your business. 

![custom business name stickers](https://storage.googleapis.com/sm-content/blog/6f9ecb41-1825-47b5-9879-e81682b126b9)

But what’s in a name? Would not an Apple by any other name taste as sweet? 

Well, the jury is out, but we know one thing: A well-chosen, memorable name can make your business stand out. If it’s catchy, it’ll help grab the attention of potential customers and establish your brand. Ultimately, your brand name can be a key factor in your marketing strategy and overall success in business.

So, to help you come up with a good name for your business, we’ve compiled a list of 29 ideas to inspire you and guide you through the process, complete with examples of famous brands to illustrate each case.

1. __Create mash-ups__: Combine two words to create a unique name that is memorable and easy to remember. Example: Microsoft. Good for: Technology, Business Services.
2. __Use foreign words__: Use a foreign word to create a unique and exotic business name. Example: Toyota. Good for: Automotive, Manufacturing.
3. __Talk about beliefs or sentiments__: Use your values and beliefs to inspire your business name. Example: LG (Life’s Good). Good for:Technology, Business Services.
4. __Look at a map__: Inspiration can be found in geographic locations. Use region, city or street names for your business name. Example: Patagonia. Good for: Retail, Outdoors.
5. __Use Latin__: Latin words or phrases can help create a sophisticated and exotic business name. Example: Novartis. Good for: Healthcare, Beauty.
6. __Use an alliteration__: Use [alliteration](https://www.merriam-webster.com/dictionary/alliteration) to create a catchy and memorable name. Example: Coca-Cola. Good for: Food & Beverage.
7. __Find a spirit animal__: Harness names of animals to convey the qualities of your product. Example: Red Bull. Good for: Food & Beverage.
8. __Get fruity__: Leverage the power of symbolic objects such as fruits for a catchy and visual title.. Example: Apple. Good for: Technology, Personal Care.
9. __Inspiration from Nature__: Find inspiration in the natural world and choose a name that evokes a sense of wonder and tranquility. Examples: The Nature’s Co, Earth’s Best. Good for: “Green” products, Food and Beverage.
10. __Different perspective__: Consider using a different perspective or angle to give your business a sense of grandeur, even when it doesn’t directly connect to its nature. Example: Amazon. Good for: Retail, E-commerce.
11. __Use a sound__: Choose a business name that includes a sound that’s easy to say and sticks to the memory. Examples: Twitter, Bing. Good for: Technology, Search Engines.
12. __Play on words__: Use puns, rhymes, and wordplays to create a pleasant-sounding name your clients won’t forget. Examples: 7-Eleven, Hotmail. Good for: Convenience Stores, Technology.
13. __Use a name generator__: Try a [name generator tool](https://www.shopify.com/tools/business-name-generator "business name generator tool") to quickly come up with a few interesting ideas. Example: Stickers and Stones. Good for: Technology, Entertainment, Communications.
14. __Use a quote__: Incorporate a quote or famous phrase into your business name to evoke emotion and connect with your target audience. Examples: Just Do It (Nike), The Quick Brown Fox (digital marketing agency). Good for: Sports, Marketing.
15. __Use your passion__: Reflect your personal interests or passions in your business name. Examples: The Yoga Room, The Artful Peddler. Good for: Wellness, Art.
16. __Partner with another company__: Consider partnering with another company to create a new name that represents both brands. Examples: Adidas Porsche Design Sport (sportswear and accessories). Good for: Fashion, Retail.
17. __Mythology and literature__: Use characters or themes from mythology or literature to create a unique business name. Example: Mercury (communications). Good for: Communications, Marketing.
18. __Tweak the spelling__: Slightly altering the spelling of a word is a great way to catch the eye. Examples: Flickr, Fiverr. Good for: Technology, Photography.
19. __Use numbers__: Incorporate numbers into your business name to make it unique and memorable. Examples: 7-Eleven, 101 Domain. Good for: Retail, Technology.
20. __Abbreviate__: Use an abbreviation or acronym for your business name. Examples: Intel (technology). Good for: Technology, Manufacturing.
21. __Use your own name__: If your own name is unique, it can help create a personal instantly recognizable  brand. Example: Oprah Winfrey (media). Good for: Media, Personal Care.
22. __Pop culture inspiration__: Draw inspiration from popular movies, TV shows, music, and celebrities to create a memorable and relatable business name. Example: Nike (named after the Greek goddess of victory). Good for: Fashion, Technology.
23. __Use acronyms__: Easy-sounding acronyms can be perfect for brand names Example: IBM (technology). Good for: Technology, Business Services.
24. __Mix things up__: Create a unique name by combining two words or phrases that aren’t typically associated with each other. Examples: AirBnB (hospitality). Good for: Travel, Hospitality.
25. __Tell your story__: Use your personal story or history to inspire your business name. Examples: Ben & Jerry’s (ice cream). Good for: Food, Beverage.
26. __Make it descriptive__: Use a name that clearly relates to what your business does. Example: Dropbox (cloud storage). Good for: Technology, Business Services.
27. __Pick a word from the dictionary__: Choose a little-used word from the dictionary that conveys a quality (such as wisdom or power) connected to your brand. Example: Oracle (technology). Good for: Technology, Education.
28. __Names of minerals and rocks__: Use mineral and rock names to project stability and authority. Examples: Diamond Bank (finance). Good for: Finance, Banking.
29. __Use a symbol__: A symbol can help make a business name more memorable and visually appealing. Example: Starbucks (coffee shop). Good for: Restaurants, Beverages.

While coming up with a brand name is never an easy task, it’s one well worth your time and attention. Whether drawing inspiration from mythology, literature, or Mother Nature herself, the name you settle on can help you lay the bedrock for a successful enterprise.

So take your time and look for something that resonates with your audience. Extravagant and instantly memorable or commonplace, but relatable — there’s no wrong approach. Somewhere in the universe of possibilities a perfect name is waiting for your brand. Time to go find it.

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Find 29 examples, methods, and best practices on creating a business name that stand out

Posts by Alberto Queiroz

How to make stickers that sell well online

7 effective marketing materials for small business

29 ways on how to come up with a good business name