While the content of your communications is solely under your control, we’ve rounded up a collection of SMS templates that you may consider using as a starting point for your Notify campaigns. Each one follows 10DLC best practices, includes a clear call-to-action, and helps you connect with your customers in a way that’s short, personal, and effective. You can draft your own messages from scratch or tweak these to match your brand’s personality. Just remember that federal and state law requires senders to include their business name and an opt-out option (e.g., “Reply STOP to unsubscribe”) to stay compliant and customer-friendly. You should consult with federal and state laws governing the content of messages and any required disclosures for the state where the customer lives. Please note that you must have a registered business entity within the US to sign up for SMS Notify.
Message templates:
| Use-Case | Template |
|---|---|
| New product launch | Hey [FirstName]! 🎉 [BrandName] just launched our new [ProductName]! Buy now and get XX% off with code NEWXX — shop here: [Link]. Reply STOP to unsubscribe. |
| Flash sale / limited time | [BrandName] FLASH SALE – Today only get XX% off site-wide! Tap to claim: [Link] Use code FLASHXX. Hurry! Reply STOP to opt-out. |
| Back in stock alert | Good news [FirstName]! [ProductName] is back in stock at [BrandName]! Grab it now before it’s gone again: [Link]. Reply STOP to unsubscribe. |
| Cart abandonment reminder | [BrandName] noticed you left something behind. Your cart is waiting: [Link] Use code CARTXX for $XX off. Reply STOP to stop texts. |
| Event invitation | You’re invited! Join us at [BrandName] on [Date] for [EventName]. RSVP here: [Link] — will we see you? Reply STOP to unsubscribe. |
| Feedback request | Thanks for your recent purchase from [BrandName]! Could you spare 30 seconds to rate us? [Link] Reply STOP to opt-out. |
| Customer loyalty reward | Hi [FirstName]! As a valued [BrandName] VIP you get early access to our sale + free shipping. Use link: [Link] Reply STOP to stop texts. |
| Shipping/delivery update | [BrandName] Your order #[OrderNumber] has shipped! Track it here: [Link] Thanks for choosing us. Reply STOP to unsubscribe. |
| Re-engagement / win-back | We’ve missed you at [BrandName]! Come back and use code WELCOMEXX for XX% off your next order. Shop now: [Link] Reply STOP to stop texts. |
| Appointment or service reminder | [BrandName] Reminder – Your appointment is tomorrow at [Time]. Reply YES to confirm or call [Phone]. Reply STOP to unsubscribe. |
Tips for writing great SMS campaigns:
- Always include your brand name early, so customers know who’s texting.
- Add a clear call-to-action (like “Shop now,” “Redeem code,” or “Confirm appointment”).
- Link directly to the most relevant page. No extra clicks needed.
- Include an opt-out (e.g., “Reply STOP to unsubscribe”) in every message.
- Keep it short and friendly — Aim for 160 characters or less.
- Send at smart times — During the day, not in the middle of the night. You should consult the federal and state laws governing calling and texting hours and holidays for the state where the customer lives before sending any text messages.
- Avoid spammy language (ALL CAPS, too many emojis, or excessive punctuation!!!).
- Monitor results — Pay attention to deliverability, clicks, and unsubscribes to improve future campaigns.
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