Privacy policy

Last updated: February 28, 2025

Thank you for using stickermule.com and our related services (the “Services”). This policy describes how Sticker Mule, LLC collects, uses, and otherwise processes personal information in connection with our Services.

Our privacy practices relating to employees, prospective employees, and independent contractors are separately addressed in our employee policies and third-party contracts.

Use of services and scope of policy

Personal information is necessary to provide certain features of our Services. For example, we sometimes need to disclose your personal information to third parties and service providers that help us provide our Services. If you are not willing to provide your personal information and have it disclosed to third parties in accordance with this policy, you will not be able to use certain features of our Services.

In addition, some of our Services, including our “Stores” page, have features similar to social media (the “Social Tools”), including the ability to “like,” follow, share, or otherwise interact with content or creators in ways that may expose your personal information.  Some of our Services also link (or allow users to link) to third-party services, websites, or applications that are subject to the third parties’ own privacy policies or practices. Those third parties might independently solicit, collect, process, and/or share your personal information. We therefore encourage you to review the privacy notices or policies of all third parties you visit.

Collection of personal information

We collect personal information from and about users of our Services.  As described in detail below, users provide some information directly, such as information provided in creating an account or purchasing a product, while some information is automatically collected from user devices. We also receive information from our partners and vendors.

Information users provide to us

Users give us personal information about themselves when they:

• Register for a Sticker Mule account;
• Order products or services from us;
• Use our online tools for content creation, development, sales, and delivery, including our shipping tools (“Content Tools”);
• Request customer support or send us any other communications;
• Sign up for email alerts or other communications;
• Select or adjust settings on our website;
• Use the Social Tools;
• Participate in our “Commissions” program (located here);
• Post or share content, including reviews, on our website or Services;
• Like, tag, link, or otherwise interact with Sticker Mule on social media;
• Enter sweepstakes, contests, or other promotional activities with us;
• Sign up for or redeem special offers from us, including those sent by SMS; or
• Respond to surveys or requests for reviews.

In some instances, users of our Services may also provide personal information about other individuals (for example, through interactions with our Social Tools or on social media, or by selling or shipping to individuals through our Content Tools).

Depending on your interactions with us, the personal information collected may include:

• Contact information, including your name, phone number, email address;
• Order information, including billing address, shipping address, credit card or other financial account number(s), and order/shipping history;
• Tax, financial, or other business information, including business contact information, if you sell on Sticker Mule;
• Your photo ID or biometric information, including photo, sex/gender, birthday, and other identification information, if you provide it for verification purposes in connection with our Commissions program;
• Other verification information that you provide to us in connection with any privacy-related requests;
• Profile information for our “Stores” page, including username and store URL (which you can change, display name (which you can change), photo (if you choose to upload one), and biographical information (if you choose to provide a bio);
• Your participation in marketing events; 
• IP Address, device IDs, and other information related to the use of our website and Services;
• Geographic information, including address or location information you provide in connection with the categories above and the location from which you access our Services.
• Communication information, including whether you opened any emails, SMS, or other notifications that we sent to you, clicked on any links contained in the emails, SMS, or notifications, and information about the device(s) you used to do so; and
• Marketing information, such as interests or other demographic information, provided by our partners, and marketing vendors, which may be used in audience development efforts.

If you register for a Sticker Mule account and use our Content Tools, interact with our Social Tools, utilize our “Stores” page, or interact with us on social media, the information and content you provide or upload may be visible to other users.  Additionally, if the information or content is posted by you on a page or in a medium that is accessible to the public, we will collect that information and use it for the purposes described in this policy. Third parties might also collect any publicly accessible information or content, and you might receive unsolicited messages from other parties as a result.

Information collected automatically

When you use our Services or interact with us, certain personal information may be passively or automatically collected, meaning it is gathered without a user actively providing it.  This data may include your IP address, location (city/state/country), website usage information, and device information.

We also use cookies and similar technologies on our website and Services. A cookie is a small text file that our website sends to your computer to allow the website and certain of our service providers to receive and store information that uniquely identifies our users. You can always delete the cookies and reset your browser to refuse all cookies or to display a message when a cookie is being sent. If you reset your browser, some of the features and functionality of our website and Service may not be available to you.

We use cookies for the following purposes:

• To improve the quality of our Services, including the speed and safety of users’ digital experience (for example, allowing users to maintain an active connection during navigation through the website; to store credentials in a safe mode; to identify the website pages you have already visited);
• To prevent fraud, data-scraping, and other improper uses of our Services;
• To gather data used in analytics for functionality and marketing; 
• To share data with our service providers and other third parties; 
• To support advertisements; and
• To store information about your choices and settings.

We also work with other companies that place cookies or web beacons on our website. These companies help operate our websites and offer or provide you with additional products and services. They are subject to contractual obligations and other legal restrictions, but we do not have access to or control over their cookies.

For additional information about our use of cookies, please see our Cookie Notice.

Use of personal information

While the purposes for which we may process personal information will vary depending upon the circumstances, in general we use personal information for the purposes set forth below.

We may use information that we collect about you:

• To provide our products and Services to you;
• To create and maintain your account with us;
• To verify your identity;
• To support and improve the functionality and experience of our Services;
• To market our own products and Services, and the products and services of third parties, to you, including the display of targeted advertisements and related reporting;
• To perform research and analysis about your use of, or interest in, our Services;
• To deliver messages and other notifications to you about our Services and/or your use of our Services, including contact in response to requests, comments, review, or questions;
• To review, verify, comply with, and monitor with privacy-related requests;
• To enforce our Terms and Conditions and other contractual rights;
• To manage our business and perform functions as otherwise described to you at the time of collection;
• To exercise our rights (including freedom of speech and freedom of the press) and/or to allow other individuals and/or entities to exercise their rights;
• To enable internal uses that are reasonably aligned with expectations based on your relationship with us;
• To protect against or identify possible fraud; and
• For legal compliance purposes, including compliance with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).

We may de-identify personal information and create anonymous and aggregated data sets and reports for any lawful purposes, including efforts to assess, improve, and develop our business, products, and services, and for other research, marketing, and analytics purposes.

If you are in the United Kingdom, European Union, or Switzerland, our lawful bases for processing your personal information include consent, compliance with legal obligations, and the pursuit of our own legitimate business interests.

Sharing of personal information

While we do not disclose personal information to third parties in exchange for monetary compensation, we do disclose or make available personal information to third parties in order to receive certain services or benefits from them.

We may share personal information with:

• Our service providers, who perform certain functions and provide certain services, tools, or features on our behalf. Those services include data storage; customer relationship management; website hosting and technical support; email or text marketing; other marketing activities; customer service; and business and operations analysis. Our service providers have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes. 
• Third-party cookie and analytics providers so that we can support the experience and personalization of our Services; perform research and analysis about your use of, or interest in, our Services; and perform marketing activities, which may include audience development and targeting.  Under certain state privacy laws, this disclosure of information may be deemed to be a “sale” or a “share” of your personal information.  As discussed below, you may opt out of the sale or sharing of your personal information for these purposes.

We also may disclose your information:

• In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to investigate or defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
• When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; or to enforce our Terms and Conditions or other agreements or policies.
• In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, reorganization, or asset sale, or in the unlikely event of bankruptcy.
• When you provide us with your consent to share your information with third parties.

Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling, and disclosure of your personal information once we have shared it with those third parties as described in this policy. The third parties and/or their servers may also be located either inside or outside the United States.

For additional information regarding the third parties to whom we disclose your information, please see our Third-Party Services page.

Pursuant to the California Consumer Privacy Act (the “CCPA”), the categories of personal information that we may “sell” or “share” as defined under the CCPA include:

• Identifiers;
• Usage data;
• Electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with our Services; and
• Geolocation data.

Again, we have not sold those categories of information for monetary consideration, but we have “sold” or “shared” those categories of information, as defined by the CCPA, to third-party cookie and analytics providers in the preceding twelve months.

Retention of personal information

We will retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law or defined in an agreement. We may retain personal information for longer where required by our regulatory obligations or professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others.

We will also retain usage data for internal analysis or to strengthen the security or improve the functionality of our Services.

Cross-border transfers of personal information

Where permitted by applicable law, we may transfer the personal information we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this policy. We have implemented applicable standard contractual clauses to protect the transfer of your personal information to the United States and other jurisdictions.

We will provide an individual opt-out choice or opt-in for sensitive data before we share your data with third parties other than our agents or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to help@stickermule.com.

Children’s personal information

Our Services are not directed at children under the age of 16, and we do not knowingly collect, sell, or share personal information from children under the age of 16. If you are under the age of 16, you may not use our Services or provide your information to us through our website or otherwise. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this policy.

Security of personal information

The security of your personal information is important to us. We take physical, administrative, and technical measures to protect the personal information that we collect and process, but we cannot guarantee, and you should not expect, the protection of your data from all possible threats and bad actors.

Additional information for residents in certain jurisdictions

California

In this section, we provide information for California residents as required under California privacy laws, including the CCPA.

Categories of personal information that we collect and disclose. Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. The section above entitled “Collection of Personal Information” sets out the categories of personal information (as defined by the CCPA) about California residents that we have collected and disclosed to others for a business purpose within the past twelve months. We collect these categories of personal information from the sources described in that section of the policy and for the purposes described in the section above entitled “Use of Personal Information.”

If you are a California resident, the CCPA grants you certain rights and imposes restrictions on particular business practices as set forth below:

• Opt-Out of Sale or Sharing: California residents have the right to opt out of the sale of their personal information. California residents also have the right to opt-out of the “sharing” of their personal information, which under the law means making available, transferring, or otherwise communicating personal information to a third party for cross-context behavioral advertising.
• Initial Notice: We are required to notify California residents, at or before the point of collection of their personal information, regarding the categories of personal information collected and the purposes for which such information is used.
• Right to Limit: California residents have the right to limit the use of sensitive personal information in certain situations. The CCPA defines “sensitive personal information” as personal information that reveals: (1) consumer’s Social Security or other state identification number; (2) a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (3) consumer’s geolocation; (4) consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (5) the contents of a consumer’s mail, email, or text messages, unless the business is the intended recipient of the communication; and (6) consumer’s genetic data. You may have the right to limit our processing of sensitive personal information to the extent that we use sensitive personal information for any purpose other than: (1) to perform services or provide good reasonably expected by a consumer who requested those goods or services; (2) to detect security incidents provided that the use of personal information is reasonably necessary and proportionate for this purpose; (3) to restrict, malicious, deceptive, fraudulent, or illegal actions directed at us and prosecute those responsible for those actions, provided the use of personal information is reasonably necessary and proportionate for this purpose; (4) to ensure the physical safety or natural persons, provided the use of the personal information is necessary and proportionate for this purpose; (5) for short-term transient use, including but not limited to non-personalized advertising shown as part of the consumer's current interaction with us, provided the personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer's experience outside the current interaction with us; (6) to perform services on behalf of us, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; or (7) to verify or maintain the quality or safety of a service or device that is owned, manufactured by, manufactured for, or controlled by us.
• Request to Delete: California residents have a limited right to request deletion of their personal information that we have collected about them and to have such personal information deleted, except where an exemption applies. We will respond to verifiable requests received from California residents as required by law. The instructions for submitting a verifiable Request to Delete are described below.
• Request to Know: California residents have the right to request and, subject to certain exemptions, receive a copy of the specific pieces of personal information that we have collected, used, disclosed and sold about them in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance. California residents also have the right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including the:
  • categories of personal information collected;
  • categories of sources of personal information;
  • business and/or commercial purposes for collecting and selling their personal information;
  • categories of third parties with whom we have shared their personal information;
  • categories of personal information that we have sold in the preceding 12 months, and for each category identified, the categories of third parties to which we sold that particular category of information; and
  • categories of personal information disclosed for a business purpose in the preceding 12 months, and for each category identified, the categories of third parties to which we disclosed that particular category of personal information.
• Request to Correct: California residents have the right to request correction of inaccurate personal information that we maintain about them.
• Right to non-discrimination: The CCPA prohibits discrimination against California residents for exercising their rights under the CCPA. Discrimination may exist where a business denies or provides a different level or quality of goods or services, or charges (or suggests that it will charge) different prices, rates, or penalties on residents who exercise their CCPA rights, unless doing so is reasonably related to the value provided to the business by the residents’ data. We do not differentiate or discriminate among users based on their exercise of their rights under the CCPA.

If you are a California resident, you may opt out of the sale or sharing of your personal information by emailing help@stickermule.com, and you can make a request to exercise your other rights under the CCPA by e-mailing us at help@stickermule.com or via the address provided in the “Contact Us” section below. Please allow forty-five days for a response. We will respond to verifiable requests received from California residents as required by law. For more information about our privacy practices, you may contact us as set forth in the Section below entitled “Contact Us.”

We will use the following process to verify requests: We will acknowledge receipt of your request, to know, correct, or delete verify it using processes required by law, then process and respond to your request as required by law.  To verify such requests, we may ask you to provide the following information:

For a request to know categories of personal information which we collect, we will verify your identity to a reasonable degree of certainty by matching at least two data points provided by you against information in our systems which are considered reasonably reliable for the purposes of verifying a consumer’s identity.

For a request to know specific pieces of personal information or for requests to correct or delete, we will verify your identity to a high degree of certainty by matching at least three pieces of personal information provided by you to personal information maintained in our systems and also by obtaining a signed declaration under penalty of perjury that the requestor is the consumer whose personal information is the subject of the request.

Authorized agent requests: An authorized agent can make a CCPA request on a California resident’s behalf by providing either: (1) a power of attorney valid under California law; or (2) proof that the consumer gave the agent signed permission to submit the request.  The consumer must also provide either: (1) verification of their own identity with respect to a right to know categories, right to know specific pieces of personal information, or requests to delete which are outlined above; or (2) direct confirmation that the consumer provided the authorized agent permission to submit the request.

European Union, United Kingdom, or Switzerland

If you are in the European Union, the United Kingdom, or Switzerland:

You can contact us to exercise any of the rights you are granted under applicable data protection laws, which may include the right to (1) access your data, (2) rectify the data, (3) erase data, (4) restrict the processing of your data, (5) the right to receive a file of your personal information, (6) the right to object to the processing, and (7) where we have asked for your consent for processing, withdraw this consent.  These rights will be limited in some situations.  We may, for example, deny your request for access when necessary to protect the rights and freedoms of other individuals or refuse to delete your personal information if the processing of such data is necessary for compliance with legal or regulatory obligations.  You may also have the right to lodge a complaint with the local Supervisory Authority.

Other Jurisdictions

If you are a resident of a jurisdiction other than those identified here, please be aware that the laws of your jurisdiction may confer upon you similar or additional rights with respect to your personal information. To learn more about your specific rights and how to exercise them, please contact us at help@stickermule.com.

Opt-out

If you would like to opt-out of a marketing message(s), sharing, or selling of your personal information, you may contact us using the information in Contact Us section below.

You can also opt-out of marketing emails by following the “Unsubscribe” link and directions in those emails.

If you have an account with Sticker Mule, additional account management features are available at https://www.stickermule.com/account.

More information about opting out of targeted advertising is available at the links below:

• Network Advertising Initiative: https://optout.networkadvertising.org/?c=1 
• Digital Advertising Alliance: https://youradchoices.com/ 
• European Interactive Digital Advertising Alliance: https://youronlinechoices.eu/   

Contact us

Our privacy program is managed by Sticker Mule’s legal team and Data Protection Officer. If you have any questions or comments about this policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under this policy, please do not hesitate to contact us at:

help@stickermule.com
Sticker Mule, LLC
336 Forest Ave
Amsterdam, NY 12010

Data Protection Officer

You can contact our Data Protection Officer at:

Viamonte Sherman, Esq.
Sticker Mule, LLC
336 Forest Ave
Amsterdam, NY 12010
E: help@stickermule.com
P: (518) 269-1272 

European Union Representative

We have also appointed an EU representative, established in Italy, to ensure that collect and process your personal information in a lawful manner. You can contact our EU Representative at:

David Ottolenghi, Esq.
Clovers
Via Savona 19/A - 20144 Milano
T: +39 02 58 100 944
F: +39 02 871520 45
E: david.ottolenghi@clovers.law

Changes to this policy

We may modify this policy from time to time and will notify you of any updates by posting the revised policy on our website. The last updated date set forth below and at the top of this policy indicates the last time we revised this policy.

Last updated: February 28, 2025

Cookie and third-party services notice

This Cookie and Third-Party Services Notice describes the different types of cookies and similar technologies that may be applied on websites and online services owned and operated by Sticker Mule LLC, including StickerMule.com (collectively, the “Websites”).

This notice is incorporated into and made a part of our Privacy Policy (https://www.stickermule.com/legal/privacy) and our Terms and Conditions (https://www.stickermule.com/legal/terms). Please read this notice, our Privacy Policy, and our Terms and Conditions carefully. If you choose to interact with our Websites and Services, you are giving your express consent for us to use, process, and disclose your personal information as set forth in those documents.

What is a cookie?

Cookies are small text files that a website transfers to your device to store and sometimes collect information about your usage of websites, such as time spent on websites, pages visited, language preferences, and other traffic data. We use the information for security purposes, to facilitate navigation, to display information more effectively, to personalize your experience while using our Websites, and to recognize your computer in order to assist your use of our Websites and to advertise to you.

We also gather statistical information about use of our Websites in order to improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them.

There are different types of cookies, including, for example:

• Cookies served directly by Sticker Mule (“First-Party Cookies”) and cookies served on our behalf, for example by advertisers and data analytics companies (“Third-Party Cookies”). You can determine if a Cookie is a First-Party Cookie or Third-Party Cookie by checking the domain listed for the relevant cookie below. 
• Cookies which endure for different periods of time, including those that only last only as long as your browser is open (referred to as ‘session cookies’). These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. For example, they recognize your device when you open your browser and browse the internet again.

What cookies do we use?

Category of cookies and similar technologies used by Sticker Mule

We use two categories to describe the cookies on our Websites: Functionally Required Cookies and Advertising Cookies. The Websites’ functionality gives you the option to disable Advertising Cookies to prevent the sharing or sale of your personal information.

Functionally required cookies

These are the cookies and similar technologies that Sticker Mule believes are required to deliver the Websites and Services in a manner that aligns with users’ expectations. Sticker Mule believes this categorization leads to a more straightforward and understandable choice for users.

The Functionally Required Cookies utilized by Sticker Mule are listed below:

Advertising cookies

These are the cookies and similar technologies that Sticker Mule utilizes to support advertising and marketing activities. This may include data uses that could be referred to as selling, sharing, or targeting, and may be used to support activities such as cross-context behavioral advertising.  When a user opt -out of the sale or sharing of their personal information, these cookies and similar technologies either are not deployed or are run utilizing features that minimize data collection.  However, when a user opts-out of these cookies, their election is recorded in the user's account (if applicable) and/or in a cookie that stores their preference.

The Advertising Cookies utilized by Sticker Mule are listed below:

How do I manage cookies?

You have the right to choose whether or not to accept cookies. You can control the way in which cookies are used by altering your browser settings. You may refuse to accept cookies by activating the setting on your browser that allows you to reject cookies. You can also remove cookies from your browser at any time by utilizing your browser settings. However, if you choose to reject or delete cookies, that might affect the functioning of our Websites.

If you are using a mobile device, you may be able to limit interest-based advertising on your device by adjusting the settings provided by your device manufacturer, such as “Limit Ad Tracking” for iOS or “Opt-out of interest-based ads” for Android.

Third-party services

This Section including information about third parties you may interact with while using our Websites, including links to their relevant privacy notices and/or policies.