Using advertising decals on cars can be an effective way for businesses to promote themselves and reach potential customers. But, as with everything else in marketing, there's a better and a worse way to do it. So let's take a look at 5 dos and don'ts for using advertising decals on cars.
The tips below will help ensure that your decals work for you and don't cause any issues. Follow these guidelines to make the most of your vehicle advertising and effectively promote your business.
5 Dos and Don’ts
DO make sure your vehicle advertising stickers and magnets are relevant to your business and will grab people's attention.
After all, using advertising decals on cars is supposed to promote your business and attract potential customers – your decal has to be relevant to your business and communicate a clear message.
As a somewhat obvious example, if you own a pizza restaurant, an advertising magnet that says "Best Pizza in Town" or includes a picture of a slice of pizza would make a lot more sense than a drab decal with a picture of a phone and the words "Call Now".
DON'T use decals that are too large or flashy, as this can be distracting to other drivers and potentially dangerous.
Of course, by all means, keep your decal visible, but avoid making it so large or flashy that it distracts other drivers and reflects poorly on your business. Opt for a decal that is easy to read and clearly visible, but doesn't make too much of itself.
DO make sure that the decal is placed in a visible location on your car.
This one is fairly obvious, but worth highlighting: you want to make sure your decal catches the eye easily. That would usually mean placing it on the side or back window of your car. But of course, if all you ever wanted was to stick a big ole decal to the roof of your company vehicle, don't let us stop you. Who knows, it might be a genius idea if you live near an airport – or want to target them aliens in your advertising.
DON'T use decals that are offensive or controversial.
I mean, advertising decals are a way to promote yourself and your products or services, so why risk alienating potential customers with decals that could be seen as offensive or controversial? Needless to say, any kind of language or imagery that could be even remotely perceived as racist, sexist, or otherwise discriminatory is a big no-no.
And, of course, business is also not the place to seem edgy or rebellious by referencing sensitive topics or events. Instead, consider the potential impact of the decal on your target audience and make sure it aligns with your business values and goals.
DO consider the size and shape of the magnet or sticker in relation to your car.
When choosing a decal for your car, don't forget to give some thought to the size and shape of the decal in relation to the vehicle. You don't want your decal to be so large as to potentially obscure the driver's view, and it's also good to make sure the decal is proportionate to the car and will look good on it.
Consider the shape of the decal, too, and whether it compliments the shape of the car – for example, a rectangular magnet may look better on a sedan than on a sports car. And of course, consider the color of the decal and make sure it contrasts with the color of the car, so as to stand out and be more visible to potential customers.
There are two main reasons to get started using vehicle advertising stickers and magnets on your vehicle: doing it for yourself or finding a service that will pay you monthly.
When you advertise for your own company, you typically have complete control over the purpose, design and placement of the decal, but also need to spend more time and some skill and knowledge on the matter. On the other hand, finding a service that will pay you monthly to advertise on your vehicle can be easy, but it comes with some issues, limitations and restrictions.
Doing it yourself
If you want to get started using advertising decals for your own company and car, here are a few steps you can follow.
First, decide on the design of the decal. This will typically include your business logo, name, and contact information. Aim for a design that is simple, eye-catching, and easy to read. You may want to consult with a graphic designer or marketing expert to help you create the perfect design.
Next, choose the material for the decal. Decals can be made from a variety of materials, including vinyl, paper, and even magnetic sheets. Each material has its own advantages and disadvantages, so it's important to choose the one that's best suited for your needs. For example, vinyl decals are durable and weather-resistant, but can be more expensive than other materials.
Once you have the design and material for the decal, you'll need to print and cut it to the desired size and shape. This can be done using a vinyl cutter or other specialized equipment, or you can have the whole thing done by a professional printing company like Sticker Mule.
After the decal is printed and cut, it's time to apply it to the car. This is typically done by cleaning the area where the decal will be applied and carefully peeling off the backing paper. The decal should then be carefully positioned on the car and smoothed out to remove any bubbles or wrinkles.
Finally, it's important to take care of the decal to ensure it stays in good condition. Try to give it regular cleaning and maintenance, as well as protecting the decal from extreme weather conditions.
Overall, using advertising decals on your car can be an effective way to promote your business. Follow these steps and you can get started using advertising decals on your car yourself to make the most of this marketing opportunity.
Get paid to advertise on your car
There are many companies out there that will pay you monthly so they can use your car to advertise. In fact, they will often even pay for the installation and maintenance of the advertising materials. Talk about a good deal.
That said, keep an eye out – there are plenty of scam companies out there as well. So make sure you choose a reputable vehicle advertising company. Here are some general tips that can be helpful:
Research and compare different companies. Look for companies that have been in business for a long time and have a good reputation. Read reviews from other customers and see what they have to say about their experiences with the company.
Consider the details of the contract. Make sure you understand the terms and conditions of the contract, including exactly how long the contract will last and how much you will be paid.
Ask for references. Ask the company for references from other customers who have participated in their vehicle advertising program. This will give you an idea of what to expect and whether the company is reputable.
Check with the Better Business Bureau. The Better Business Bureau (BBB) is a nonprofit organization that provides ratings and reviews for businesses. Check the BBB website to see if the company you are considering has a good rating and has not received any negative reviews.
Use your discretion. Ultimately, it's important to use your own judgment and discretion when choosing a company to work with. If something doesn't seem right or you have any doubts, trust your instincts and consider looking for another company.
Overall, using advertising decals on your car can be an effective way to promote your business or even earn passive income monthly. By following the above tips, you can get started using advertising decals on your car yourself and make the most of this marketing opportunity!