How to sell on Etsy: the ultimate guide to designing and selling stickers
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You’ve probably heard of Etsy in one way or another by now; the eponymous marketplace-style shopping site allows every crafty individual to sell their wares online to the world, as quickly and easily as can be. Want in on the Etsy action? We’ll show you how to get started by designing and selling your own stickers online.
So how does Etsy work? Read on to learn how to sell on Etsy.
What is Etsy?
From handcrafted to vintage goods, an Etsy store is the perfect platform to sell just about anything arty, crafty, decorative – you name it. Set up via the Etsy platform, your own personal Etsy store is a place for you to advertise and sell your products, communicate with your customers and build your brand from scratch.
With more and more people opting to work from home, starting your own small business from the comfort of your own abode has never looked more appealing; what better way to run a business and generate income than to start an Etsy store? Online business is booming and creative products like stickers are consistently in high demand, not to mention easy to design and create thanks to our custom sticker service.
Starting an Etsy store can be overwhelming, so where do you begin? Our step by step guide will take you through how to design your products, start your Etsy store, and show you how to sell on Etsy.
How to start an Etsy store
Starting an Etsy store is relatively easy to do: just follow our simple guidelines!
1. Decide what your products will be
The first and probably most important decision you are going to make is choosing what products you are selling. Digital products, such as stickers, are the ideal choice for anyone looking to show off their design skills!
Whether you’re starting a sticker brand from scratch using your own designs, or you’re looking to increase awareness and revenue for an existing brand you run, selling stickers on Etsy is the perfect boost your brand needs.
If you’re creating an image from scratch, you’ll need a design platform like Studio to start working on your stickers, which can take you from concept to completion in no time. Have your first designs ready? Cool! Time to start thinking about range, pricing, and descriptions.
2. Choosing the perfect name for your store
When choosing your Etsy store name, short and sweet is easiest for customers to remember. Etsy does have some rules to follow when choosing your store’s name, but going for something creative, unique and representative of your brand is always best.
3. Create your seller’s account
You’ll need to set up a seller’s account to sell on Etsy. To do this, you’ll need to click the Sell on Etsy link at the very bottom of the website and follow the steps. It’s quick and easy, don’t worry!
4. Set up your payment & billing information
After you’ve created your first listing, you’ll need to set up your payment and billing information; this is basically how you want to get paid and how Etsy will withdraw funds for fees. Just remember that your options for payment and billing will vary according to the country you’re living in.
When you have opened your Etsy store as an actual business, you will have to pay taxes; the amount will vary depending on your income level and state. It’s safe to assume that you’ll need to set aside 35% of your profit to cover taxes.
5. You can finally open your store!
With all the necessary steps complete, it’s now time to open your store and start selling stickers on Etsy. Get ready to market and share your store with friends, family, and on your social media platforms to spread the word!
Designing the perfect stickers to sell on Etsy
They’re small but they pack a punch: stickers are a fantastic item to sell on Etsy. Easy to create, lightweight for shipping and requiring minimal storage space, stickers can convey a brand message, show off your design or illustration skills and even provide customers with useful information.
Unlike t-shirts or mugs that cater to a specific market, stickers have a pretty wide horizon in terms of target audience. Highly affordable and fun, they’re an effective yet low-cost product, which is always appealing to potential customers.
Designing and creating your own customer stickers with Sticker Mule has never been easier. Watch our tutorial for designing stickers to get started!
What to consider when designing your Etsy sticker:
Here’s how to nail it.
1. Your sticker design should be unique
If you want to stand out, your stickers can’t look like every other sticker on the block. Eye-catching designs and deep meanings are winning formulas, but anything that helps you make your own, individual mark will do the trick. What makes you different from the rest? It’s up to you to decide.
2. Be consistent with your designs
While it can be easy to ignite sales through promotions at first, the hardest part is maintaining them. Consistency in your design quality and creativity, while also sticking to your brand’s personality and values, is crucial for making it a longer-term success.
3. Pay attention to your packaging
Packaging not only ensures the safety of your stickers, it’s the first thing your customers will see, so it should represent your brand to a tee. Thankfully, we already have a guide on packaging and branding for Etsy, so hop on over there to learn how to perfect yours.
How to sell on Etsy
There you have it! Starting an Etsy store is very easy, but is it just as easy to sell your products?
To sell stickers on Etsy, you’ll have to stand out from the crowd. We have a few quick tips for how to sell products on Etsy like a pro.
Do competitor research
You have to know how your competitors are doing things, so before you start selling stickers on Etsy, check out similar stores to yours. What are they doing differently? How are they writing their descriptions? Do they offer competitive pricing? How do their designs look?
You need to know what competitors are up to if you want to find your own niche.
Follow the Etsy guidelines
Make sure to follow the Etsy guidelines for what to sell. Etsy is very different from other e-commerce platforms like Amazon or eBay, requiring sellers to offer up unique products to their customers.
Make sure your Etsy profile catches the eye
The best way to make your store stand out? Tell your brand story. Your prospective customers want to know why you started your store and why you are different. Be creative!
Connect all your Social Media accounts
Set up social media accounts and a website for your brand, and link these to your Etsy profile. It’ll not only build your brand story and raise awareness among your target market, you might be able to better profile your potential customers, too.
There you have it! Selling stickers on Etsy is a quick and easy way to build a brand and turn it into a lucrative business in no time.