Missed the bit about water activated

So I missed the part where this is not a tape roll but a roll of water-activated adhesive kraft paper. I was not initially happy with the look of the reinforced paper but that was mainly because I was expecting a roll of regular white tape with my logo on it. This is a markedly better product for packaging and, after a bit of reflection, really suits our image better than what I thought I ordered. Artwork and printing just pop too, I am really happy with way it looks