So Im a small startup and really dont have the capital to purchase this tape when its full price, but when its on sale I jump on it every time... now that I finally got an affordable gummed tape dispenser this stuff has really been much more pleasant to use too.. Its actually quite reinforced and strong. Did a few stress tests with it and its a solid product as long as you gum the tape properly. Best part about the tape though is that extra bit of professionalism you get to add to your packaging... it really does kick it up a notch. 

Excellent Product