Blog writing principles

Write for people

Provide value to readers rather than rank for keywords.

No spam

Do not publish SEO/AI spam that only search engines want to read.

Be authentic

Write about topics you understand to provide readers value.

Be useful

Teach something, solve a problem or tell a story just always provide value.

Write with clarity

Posts should be clear, easy to read, and written in a human voice.

Quality > volume

It’s better to have fewer great posts than a steady stream of mediocre ones.

Show and tell

Use data, screenshots, examples, and stories that make the content memorable.

Seek a peer review

We have a number of talented writers at Sticker Mule who can help polish your post before you publish.

Set the example

Our blog should be the model for how any individual or website should write on their own blog.

Secure editorial approval

Do not publish without approval from designated editors.