These keychains were just how I ordered them. I read some reviews after I placed the order and was concerned the back would be papery based on those reviews. Mine have a solid plastic feel. They are only one sided for the full color design. The back is solid white, but you can feel the lettering raised slightly similar to how it would feel if it were embossed. Of course the lettering is backwards because it is the back, but it makes it feel like good quality instead of a flimsy sticker.

Custom Keychain