What is the difference between raster vs. vector images?

Posted by Jeremy Wick on Sep 20th, 2016

Raster images are made up of a bunch of tiny pixels, while vector images are made from mathematical paths. Why is this difference important and what does it actually mean? Let's pretend you have a raster image that is 300 x 300. While you could easily make the image smaller, there is no way to increase the size of the image without decreasing the resolution or recreating it entirely. Now... Read more

How Lauren James used stickers to help build an 8-figure lifestyle brand for women

Posted by Tyler Vawser, David Kelly on Sep 15th, 2016

Bzzzzzzzt... That's the sound of another text message hitting your customer’s phone. Go ahead and add it to the tally. Every day, your customers: • Send and receive 67 text messages • Get bombarded with 122 emails • Exchange dozens of Snapchats with friends • Tune out most of the 3,000 different product advertisements they see (like yours) In other words, your customers are overloaded with ... Read more

Ten online clothing brands winning customer loyalty with every shipment

Posted by Lenny Roudik on Sep 8th, 2016

When it comes to buying clothes online, I’m sure you’ve had great and poor experiences. If you’re looking for clothing brands that understand how to surprise and delight their customers, then you’ll love this post. Without a brick and mortar location, online brands must think carefully about the entire customer experience from first click to the moment the box is opened — and beyond. Clothing ... Read more

Content principles at Sticker Mule

Posted by Anthony Thomas on Sep 1st, 2016

At Sticker Mule we view content as more than blog posts. Content includes everything from website copy, videos and FAQs to dashboards, emails, and even training guides and internal documentation. The importance of content quality isn't often considered, but, in the long run, it shapes who we become. It helps new visitors understand us better and indicates our standards in all things. Vigilan... Read more

The hummus startup that delivers to Google, Electronic Arts & Shopify

Posted by Tyler Vawser on Aug 24th, 2016

Today, we want to introduce you to Nabil Fahel — the man whetting the appetite of the tech elite. Nabil is the mastermind behind Black Market Hummus, the hottest secret food devoured by the technology world in Canada. Here's what some of the world's greatest tech leaders have to say about his hummus: "Honestly the best hummus I have ever had." -Joanne Wilson, CEO, Gotham Gal Ventures "As e... Read more

Introducing custom buttons

Posted by Tyler Vawser on Aug 23rd, 2016

We recently added custom buttons to Sticker Mule. We merged Button Frog into Sticker Mule to make it easier for our customers to use one site to checkout with multiple items in their cart while offering the same great product and turnaround. Since launching Button Frog in April 2015, we have had a 4.9/5 review rating with 100% of customers saying they would order again. Custom buttons were t... Read more

Get a return on your time sooner to grow faster

Posted by Anthony Thomas on Aug 18th, 2016

Recently, we expanded into roll labels. To do so, we made a substantial investment in new label printing and finishing machinery. Since the printers arrived months before our finishing machine, we soft-launched by purchasing a low-end finishing machine that could only make circle roll labels. No one would have faulted us if we delayed launching until the proper finishing machine arrived. What... Read more

Introducing die cut bumper stickers

Posted by Tyler Vawser on Aug 16th, 2016

Today, we're announcing die cut bumper stickers are available in any size or shape. We have offered bumper stickers for years but until recently they only came in a few standard rectangle sizes. Bumper stickers have a removable adhesive that makes them unique from die cut stickers, clear stickers and transfer stickers with a permanent adhesive. While all of our stickers are removable, the a... Read more

How to create a new hire kit your team members will love

Posted by Tyler Vawser on Aug 11th, 2016

For most new hires, Day 1 in a new office at a new company with new coworkers is exhausting. From HR paperwork to meeting 20 people in 20 minutes, it's overwhelming for someone to change companies — and that's before the work even starts. Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-o... Read more

The Sticker Mule Guide to Slack

Posted by Anthony Thomas on Jul 11th, 2016

Collectively, Asana and Slack manage the majority of our communication at Sticker Mule. We use Asana to handle task related conversations and Slack to handle everything else. Your company might prefer a task management tool other than Asana; the important thing is that you use one. To help onboard new team members, we created documentation explaining how we use Asana. I decided to also shar... Read more

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