Branded packing tape vs. regular packing tape: Which should you choose?

Custom packing tape is the best kept secret of the Internet’s smartest retailers. It gets your brand exposure while your shipments are in transit, improves deliverability by making your packages more noticeable when delivered and reinforces your brand so customers are more likely to reorder. This is why retailers that switch to using custom tape rarely change back. Yet many businesses are s... Read more

The perfect print-ready file checklist

If you’re a designer, chances are you spend a lot of time in the digital realm. And while you might be the best pixel pusher around, the rules change when it comes to print design. Here’s a checklist of everything you need to do to make sure your design is perfectly print-ready. Dimensions : At least 300 PPI If you’re working with vector artwork, you can go ahead and check this off. If you’re... Read more

The making of our new homepage video

Our homepage is the first interaction most visitors and customers have with our brand. Our previous homepage video showed the ordering process, but lacked a story that focused on our customers. Here’s a behind-the-scenes look at how we created our new homepage video. Script Instead of making a basic “how-to” video, we wanted to make something that was more inspirational and persuasive. To ... Read more

How to use Image Trace in Adobe Illustrator

The Image Trace feature in Adobe Illustrator is the quickest way to convert your image to vector format for high quality printing at any size. Unlike raster images, vector images are made up of mathematical paths that allow the design to be scaled infinitely while retaining its quality. Here’s how to easily convert a raster image into a vector image using the Image Trace tool in Adobe ... Read more

What is the difference between raster vs. vector images?

Raster images are made up of a bunch of tiny pixels, while vector images are made from mathematical paths. Why is this difference important and what does it actually mean? Let's pretend you have a raster image that is 300 x 300. While you could easily make the image smaller, there is no way to increase the size of the image without decreasing the resolution or recreating it entirely. No... Read more

Die cut stickers vs. kiss cut stickers

We are often asked about the difference between various die cut stickers and kiss cut stickers. Although similar, die cut and kiss cut stickers are unique. One is cut through the vinyl and paper backing and the other keeps the paper backing intact. When using the same artwork, both can be made into any shape and look exactly the same when applied to a surface. So, what's the difference? ... Read more