Think inside the box: How to make your store’s shipping experience more memorable

Posted by Pam Neely on Jan 26th, 2017

Unboxing has become a core part of customers’ retail experience. There are tens of thousands of unboxing videos on YouTube. There’s probably another hundred thousand unboxing blog posts on niche websites. The moment of opening a shipping box is pure delight. It’s a bit of Christmas any day of the week. Unboxing is such a big deal that I wonder if it isn’t part of what’s driving the super-pop... Read more

Introducing custom size roll labels

Posted by Tyler Vawser on Jan 24th, 2017

We recently updated our custom labels to feature custom sizes. Previously, we offered 5 fixed sizes for each shape of label. Now customers can enter an exact size when ordering their roll labels. Custom sizes allow customers to get the exact size needed for product labeling, packaging, and other specific uses. We’ve found that small businesses and new ecommerce shops use roll labels when they ... Read more

5 Inexpensive ways to make your packages stand out

Posted by Pam Neely on Jan 18th, 2017

You just got a new order. A nice one. All that work – the marketing, the website, the product, the sourcing, the transaction processes – paid off. Everything worked! Now that order has to get packaged up and sent to the customer. It’s got to survive the journey and arrive at your customer’s door intact. When they open it, everything has to be perfect. The moment of unboxing is so critical... Read more

Omit needless words

Posted by Anthony Thomas on Jan 12th, 2017

Every needless word you omit is an investment in the foundation of your organization. Here’s why: People don't read People read 20% of the words on a web page. A concise message is more likely to be absorbed. Save time Extra words waste time for your customers and coworkers. Simplify translations Be concise in your native language to make translating content easier. Strengthen your b... Read more

Introducing poly mailers

Posted by Tyler Vawser on Jan 10th, 2017

Today, we're introducing custom poly mailers. Poly mailers are ideal for shipping apparel and other products. Made with 100% polyethylene material, they are lightweight, durable, and tear-resistant while also featuring a self-seal adhesive strip and an easy-open tear tab. Adding poly mailers to our product line allows us to more fully support our customers that run small businesses, online s... Read more

Customer service principles

Posted by Anthony Thomas on Jan 5th, 2017

At Sticker Mule, we are fortunate to have more than 100,000 customers use us for custom products. From the beginning, our aim has always been to be the Internet’s favorite printer. To that end, we respond quickly and effectively to our customers to help them be as successful as possible. Although we can’t plan for every scenario in customer service, we use principles to give our team a framew... Read more

How 3 online crafters save time and money with creative packaging

Posted by Pam Neely on Jan 3rd, 2017

Most online crafters don’t need to be told what branding is. They know it intuitively. They framed their branding as they developed their products. They put it in writing when they got a logo and a business card. But what about a product’s shipping box and packaging? If you’re an online crafter, you probably already get that this is another aspect of branding. It’s not just a fulfillment cost... Read more

Our approach to compensation at Sticker Mule

Posted by Anthony Thomas on Dec 8th, 2016

Compensation is hard to get right. It's a tool to keep us aligned, but it's easy to design a compensation strategy with harmful side effects. Our obsession with simplicity serves us well so we opted for a strategy that’s easy to administer and understand. Our approach is to pay above market wages for all positions. While many companies develop bonus programs that are difficult to understand a... Read more

How No Treble grew to 450,000+ page views a month with sticker giveaways

Posted by David Kelly on Dec 1st, 2016

We all have unique passions — and we want to be around people who share similar passions and hobbies. The best websites bring content and passion to their audience and avoid trying to make everyone happy. Every day, there are millions of other people waiting to discover websites and join communities for their specific interests — from design sites like Dribbble to cooking sites like the Pion... Read more

Introducing Rump: Hot-sync two Redis databases using dumps

Posted by Marco Lisci on Nov 30th, 2016

We're thrilled to announce our first open source project: Rump! Rump is a tiny little tool focused on one simple thing: getting live data out of an AWS ElastiCache Redis cluster. We faced this problem when trying to get our staging Redis containers in sync with our production cluster. At Sticker Mule we heavily use Docker and CoreOS, relying on an ElastiCache cluster for our Redis needs in pr... Read more