Wouldn’t it be great if every one of your Etsy customers sent others to your shop?
As a business, you want people to enjoy your creations and tell others. You want them to come back and buy again, to recommend your shop to their friends and help you grow.
But what if they can’t remember your shop’s name? What if they tell people they simply found the item on Etsy (as most people do)
Being Found on Etsy
A major issue with selling on Etsy is being found and remembered. There are thousands of sellers who create similar products, so when a potential customer is simply referred to finding you “on Etsy”, it’s almost impossible to relocate an exact item.
It’s not easy for buyers to just “find you on Etsy”.
Here’s a simple search on Etsy for a purse. As you can see, there are thousands of results and it would be hard to get your purse to stand out in search.
What you need is branding. Branding helps people remember your store and what you sell. With branding, customers will remember your store name to refer others and they’ll know where to go when they want to shop again.
To inspire your own branding, here are three Etsy shops who are already successful.
Lovelane is a custom children’s costume shop with gorgeous photography and glowing reviews. They have a logo, several places for you to follow them on social media, and a website.
The company is especially active on Instagram where you can see dozens of pictures of their products in use.
What really stands out for this brand is the unique quality of their children’s costumes and photography that goes beyond the effort of what a normal shop would.
They have images of children in their costumes playing. There is a nice touch of a child being held in the air in their costume to fly like a superhero. And, you’ll find a few pets and babies in costumes as well.
Takeaway Tip: Be creative with what you offer, and show it being used in your photography. Skip ‘stock’ images, and ask customers to come back and leave a review. Social proof is a great way to show others how great your product is.
When it comes to horror films you either love them or hate them. Lisa from Creepy St. loves them so much she’s set up her own Etsy shop selling goods celebrating horror film culture.
Lisa has a fun logo with a skull to indicate the dark nature of her shop. Most items in the shop are related to the horror world, and she stays consistent with her scary brand.
What’s really fun is how Creepy St. shares horror flicks links, history and facts on social media. She’s active in getting recognition for her brand, while also providing a newsfeed that is interesting to her followers on Twitter.
Takeaway Tip: Entertain your buyers. From the design of her logo to the fun newsfeed, Lisa is able to keep people interested in her shop by staying active with industry news.
The wedding category is massive on Etsy. To stand out, a store has to optimize every setting and option. Shine Wedding Invitations does this very well. From their photos, to their titles and descriptions they use every opportunity to show the elegance of their invitations.
For branding they make sure to use their company name in emails and they refer people to their actual website and social media accounts (where they are highly active).
Takeaway Tip: Use fonts in your products and photos to stay consistent with your branding. In these pictures they use elegant fonts consistent with wedding invitations.
What you can learn from successful Etsy brands
Setting up your shop with a fluid theme is one way to help people remember your brand. But, successful shops also do a lot behind the scenes. Here are more ways to work on your branding:
Use your shop name in emails: When you send emails about your shop, use your shop name in your signature and at the top of the email. Say “thank you for shopping at My Etsy Shop.”
Set up social media accounts for your business: If you don’t already have social media accounts on Facebook, Twitter, Pinterest, or Instagram, set them up and start using them. The more active you are, the more likely you are to bring visitors to your shop. *You don’t have to be on all social media networks.
Work with others: Etsy has communities, and there are several other places that Etsy sellers congregate to support each other. You can find these places by searching on Google for Etsy sellers group.
Check out our packaging and branding post for more tips on how to brand your Etsy shop.
Popular shops on Etsy have a lot to teach those who are willing to pay attention. Be sure to check out other shops to see what they are doing to increase sales, and gain exposure to their products.
As you learn more you can implement similar changes and continue growing your brand on Etsy until you have a successful business.
Be sure to join our insider’s list to get our upcoming ‘Boost your Etsy shop sales’ series by email.