Custom labels

Label anything.

Personalized sticker labels make it fast & easy to label your products or packaging. Custom roll labels are designed for speed and compatible with most label applicators and dispensers. Custom sheet labels are designed for peeling by hand and compact storage. All our labels are from a premium material with a protective laminate, they are durable, waterproof and dishwasher safe. Each feature a soft, non-glare finish that is ideal for business or fun.

Personalized labels with free shipping and online proofs

At home or as part of your business promotion, custom made labels make the look of your products match up to their quality. Our unique printing technology allows us to easily print even the most complex label designs. Order your customized sticker labels in seconds and get free online proofs, free shipping and super fast turnaround.

Reviews for custom labels

  • 4.7 / 5

  • 16,471

    Total reviews

  • 93%

    Would order again

  • Jen Moore

    I tried the whole “imma make these myself with my printer”. For real, save yourself the headache, screaming, and ultimate printer destruction ala Office Space and just order from Sticker Mule. When you count the time and money you would spend in sheer frustration and rage. You owe it to yourself to just let it go and consider ordering them time and money well spent. The process is so easy even my ...

  • RM
    Richard Momii

    Excellent reproduction of our family crest (Kamon- Japanese) and I stick these on most of our possessions. I have both 2" and 1" sizes. I could not be happier with them. Thank you Stickermule. This is my second order of each.

  • R

    what a winning label

  • V

    Adesivi in vinile perfetti! Ci si scrive benissimo sopra e si attaccano bene alla superficie!

  • SM
    Sofia Martins

    Exactly what I was waiting for. Impeccable. Shipped to Portugal without any problems.

Frequently asked questions


While seemingly similar, custom stickers and custom labels are unique both in their material and in their uses.

Stickers are made of premium, thick vinyl and are most often used for promotion and handed out individually or included within packaging.

Labels are made with a thinner BOPP film and tend to be used in production (on packaging, bottles, etc) because they are faster to peel.

You can see dozens of different ways to use stickers and labels in our Uses gallery.

Thickness8.3 mils4.2 mils
Thickness w/ paper backing15 mils6.4 mils
MaterialPremium, thick vinylBOPP
Matte finish
Luster finish

The choice between custom stickers or custom labels depends largely on how you intend to use them.

FAQ Label Stickers

Please note that our custom clear labels are made from a clear PET film and feature a glossy UV finish.

Currently, we do not offer perforated labels.

Yes! If you’d prefer a certain orientation on your roll labels, when your proof is ready to be reviewed select Edit below your proof.


You can then select from the 4 orientation options. rolllabel

Our custom die cut labels can be cut to any shape. However, all of our custom labels can be classified as “die cut”. This means each label is cut individually, and there is a small gap between each label on the roll.

Meanwhile, the term “butt cut” refers to labels that are sliced, leaving no gap between each label.

Die cut labels are superior to butt cut labels in that they are easier to peel and can be cut to any shape.

butt cut vs. die cut

Custom roll labels are labels made on a continuous liner and wound around a cardboard spool. They come in all shapes and sizes and can be printed in full color.

Roll labels are designed for peeling and placing with speed. As you can choose your label orientation, our custom roll labels are compatible with most label dispensers, as well as our own automatic label dispenser, for even faster application.

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